Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one.

B2B 124

B2B SEO Travel Hubspot 124

Social Media Strategies Summit

FEBRUARY 24, 2021

Now, let’s look specifically at how brands are using social media listening to improve their marketing strategies. Having identified this key learning, Tylenol made its new audience a focus of its SEO and marketing plans, leading to an increase in traffic to its site and greater awareness around its products. Source: Sprout Social.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools.

Sentiment 96

Sentiment Metrics Analysis Trends 96

Sprout Social

JUNE 26, 2023

They enable you to develop a compelling customer experience strategy to serve customers better, provide personalized offerings and build meaningful relationships. Natural language processing NLP helps a computer understand human language through text analysis, complete with colloquialisms, language-based nuances and emojis.

Sentiment 104

Sentiment Analysis Patterns Price 104

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. In fact, this applies to your big-picture reputation management strategy. You can likewise look at your SEO strategy to find additional terms to monitor. The “monitoring” piece looks at actual feedback from your audience. The reality?

Reputation 96

Reputation Sentiment Analysis Notification 96

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. It all ultimately depends on what business success you’re hoping to get from your social media strategy. Psst, while you’re here, maybe brush up on your social SEO skills

Metrics 107

Metrics Examples Marketing HootSuite 107

Keyhole.co

FEBRUARY 3, 2024

Competitor analysis Before we even get to measure our own metrics, we need to analyze what market metrics are, and for that, we need to do a competitive analysis. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. How to do that, you ask? It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

MAY 12, 2023

Competitor analysis Want to know what your competitors are doing? Trend analysis Keep in check what’s popular right now and use those keywords to get more traffic. SEO optimization Do you regularly optimize your website to rank higher in search engine results pages? What are the different types of keyword monitoring?

Tools 52

Tools Strategy Marketing Analysis 52

Sprout Social

MARCH 24, 2020

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. SWOT analysis is unique in that it requires you to really dig into both qualitative and quantitative metrics.

Analysis 87

Analysis Social Media ROI How To 87

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? On the flip side, if a competitor is dominating a segment, it’s time to rethink your strategy there. Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds.

Brands 110

Brands How To Sentiment Metrics 110

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. Improved data analysis and decision making. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. Personalized and targeted marketing.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. Improved data analysis and decision making. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. Personalized and targeted marketing.

Team 147

Team Marketing ROI Training 147

Hootsuite

FEBRUARY 7, 2024

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. Hashtag tracking tools compile all of this data to make it easy for you to plan, refine, and test your hashtag strategy. #1 Sentiment analysis: This one is particularly important for branded hashtags.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Sprout Social

AUGUST 28, 2023

Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. Some 44% of business leaders are using sentiment analysis to understand consumer behavior.

Team 87

Team Tools Marketing Hubspot 87

Keyhole.co

FEBRUARY 8, 2024

Comparing cost per post across campaigns and influencers helps you identify the most cost-effective partnerships and optimize future strategies for maximum impact. Brand sentiment analysis delves deeper, uncovering the emotional tone of audience interactions and revealing whether influencers are building positive brand perceptions.

Metrics 52

Metrics Influencer Sentiment ROI 52

Koka Sexton

JANUARY 5, 2023

In order to gain the most out of your analysis, it is important to have a good understanding of the different metrics mentioned above and how they can be used to optimize your campaigns. Market Research and Analysis. Financial Analysis. Data Analysis and Interpretation. Content Strategy. Adaptability. Negotiation.

Metrics 140

Metrics B2B ROI Advertising 140

Oktopost

DECEMBER 21, 2023

In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully. By conducting thorough research on target markets, consumer preferences, and competitor strategies, CMOs can make more informed decisions and allocate resources effectively.

Marketing 62

Marketing Survey Skills How To 62

Unmetric

SEPTEMBER 9, 2019

It’s also not so fun to analyze, but ultimately it is crucial to have competitive intelligence as part of your marketing strategy. Competitor benchmarking tools for SEO. These insights will go a long way in helping you fine-tune your content strategy. Competitor benchmarking tools for content.

Tools 85

Tools Hitwise Analysis Price 85

Sprout Social

SEPTEMBER 18, 2023

A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy. Compare your team’s existing skills with the skills required to execute your marketing strategies effectively. For example, your SEO team may aim to increase domain authority through backlinks.

Marketing 131

Marketing How To Sample Samples 131

Keyhole.co

NOVEMBER 17, 2023

Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

MARCH 11, 2024

Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. Regular analysis of your LinkedIn activities is crucial for understanding your audience’s behavior, optimizing your content strategy, and enhancing your overall presence on the platform.

Template 52

Template Templates Analytics LinkedIn 52

Keyhole.co

NOVEMBER 10, 2023

It creates a line of sight across your departments and helps you devise short and long-term strategies to stay ahead of the curve. It evaluates their product positioning, marketing and sales strategies, and USPs, sees where you stand in your industry, and examines whether you are ahead or behind them. Sounds tough?

Metrics 59

Metrics Analysis Comparison Price 59

Sprout Social

AUGUST 8, 2022

While there are native YouTube tools for analytics, the tools below provide an extra layer of competitive analysis. YouTube keyword tools for SEO. The link between YouTube content and SEO is undeniable. Beyond that, YouTube SEO requires its own set of strategies and tactics to maximize your videos’ visibility.

YouTube 106

YouTube Tools Analytics SEO 106

Unmetric

NOVEMBER 4, 2019

As mentioned earlier, a social media analyst has to keep an eye on the emerging tools in the market that can be incorporated into the company’s strategies. Social media analytics tools provide key data insights into your brand’s social media performance to help fine-tune your marketing strategy.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Oktopost

OCTOBER 10, 2022

In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond. Develop Strong SEO Practices. You need a strong branding strategy in order to make your audience develop an image of your brand after successive interactions. ? Jump to Section.

Brands 75

Brands B2B SEO Influencer 75

Sprout Social

MAY 5, 2021

Understanding customer sentiment. Through sentiment analysis , you can get into your audience’s headspace to understand what they’re feeling and how reps should approach them. Below is an example of sentiment analysis conducted in Sprout: Identifying the most effective marketing channels.

Data 117

Data Marketing How To Collaboration 117

Razor Social

NOVEMBER 29, 0002

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. With a bit of smart thinking you can do this analysis across other platforms. If you can’t do the analysis with the tools you can always run a survey to your audience. Content Analysis.

Analytics 89

Analytics Social Media How To Analysis 89

Convince & Convert

DECEMBER 10, 2015

From revealing opportunities to highlighting failures, competitor analysis gives you invaluable insight into what works and what doesn’t and enables you to track how you’re performing against others in the industry. Want to be recognized for your outstanding content? Then it’s crucial you continually monitor the competition.

Strategy 60

Strategy Analysis Notification Newsletter 60

Unmetric

JUNE 11, 2019

And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. This means creating more engaging content, getting more certainty around your social strategy and automating those tedious tasks like reporting. Free trial: available for 30 days. CoSchedule.

Analytics 125

Analytics Tools Social Media Curation 125

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Get the ebook “SMART Goals for Social Media Strategy.” FREE Guide: SMART Goals for Social Media Strategy. Social media channels. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

JANUARY 12, 2021

Measuring your B2B customer experience success can be broken down into three major categories: Customer Feedback, Marketing KPIs, and Customer Metrics Analysis. These clues can narrow your results, help discern sentiment, and track changes over time. Target keywords, domain authority, and SERPs all reflect a successful SEO strategy.

B2B 101

B2B Marketing Metrics Survey 101

Hootsuite

NOVEMBER 2, 2020

Use these insights to inform your content and community management strategies. How good is your YouTube SEO? This should give you a good indication of whether your SEO strategy is effective or needs to be tweaked in some areas. Audience metrics. Use YouTube audience metrics to understand who watches your videos.

Metrics 145

Metrics Analytics YouTube How To 145

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

SocMed Sean

NOVEMBER 14, 2011

4) Write blog articles that read like stereo instructions or were written solely for SEO purposes – No one ever read a blog post and then said “Wow! I really enjoyed that post because it was keyword-rich, used the appropriate meta tags, and was completely SEO-optimized!” Start small, but plan on growing.

Social Media 235

Social Media Social Networking Airlines SEO 235

Hootsuite

APRIL 11, 2023

A SWOT analysis is a long-proven method of analyzing where your brand stands and how you’re stacking up against the competition. A social media SWOT analysis takes a close look at the social media landscape for your niche. Keep reading to find out more about how to run a social media SWOT analysis and the tools that make it a breeze.

Analysis 105

Analysis Social Media HootSuite Tips 105

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. As an integral part of your marketing strategy, this helps to: Analyze performance. Adapt your engagement strategy accordingly. Identify key areas that need improvement.

Engagement 90

Engagement How To Metrics Loyalty 90

Hootsuite

NOVEMBER 21, 2023

Social media competitor analysis tools should be a staple in every social manager’s toolbox. The thing is, your own performance analysis is much more valuable when placed in the context of what’s happening overall in your industry niche. And to understand that context, you need competitive analysis tools. Clear data.

Analysis 86

Analysis Tools Social Media HootSuite 86