Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. In short, social media helps with link building, which is critical for SEO.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Buzz Marketing for Technology

MARCH 9, 2010

One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company.

B2B 198

B2B Social Media Marketing Survey 198

Pam Moore

OCTOBER 1, 2017

The truth is that an audience first marketing strategy will help align every aspect of your social, digital, content and media spend to the needs of your audience and the goals of your business. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Audience Analysis Worksheet. SoundCloud.

Strategy 166

Strategy Marketing Training Small Business 166

Webbiquity SMM

FEBRUARY 16, 2016

Here are five key takeaways from this research: Image credit: e_Strategy Trends. B2B marketing budgets are shifting to digital and social. Social media benefits are unclear. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. And now, the stats! eMarketer ).

B2B 110

B2B Social Media Marketing Survey 110

Pam Moore

APRIL 24, 2017

Brands big and small are getting more savvy at embracing new media and the ever changing social media and communication channels and formats such as live streaming video, recorded video, audio, visual marketing, blogging, micro-blogging and the list goes on. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

Influencer 167

Influencer Industry Content How To 167

Pam Moore

SEPTEMBER 11, 2019

Have you ever presented what you thought was an amazing digital marketing, social media, content marketing or social selling plan to your CEO or top executives and all you got back was a dead stare and a big fat “NO”? Top 3 Reasons CEOs fear Digital Marketing, Social Media and Social Selling.

Social Media 60

Social Media Training Template Templates 60

Pam Moore

APRIL 28, 2017

They often skip researching influencers and send a generic blanket email or contact form desperately begging for free amplification. Instead, brand and social marketing leaders wanting to test the waters with influencer marketing must always also think… “what is in it for the influencer? Why trust matters with influencers.

Influencer 167

Influencer Brands How To Marketing 167

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? This includes social media. You get out of social media what you put into it, and that includes budget.

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? You struggle with getting budget approved to implement your digital strategies and social media plan. This includes social media.

Training 78

Training Marketing Consultant Template 78

Pam Moore

SEPTEMBER 23, 2016

Have you ever thought about the quality of the human connections you make via social media? Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science. Brand Humanization in a Nutshell.

Data 60

Data Social Media Brands Authentication 60

Pam Moore

SEPTEMBER 2, 2016

When it comes to digital marketing, social media and branding, it is no different. ” Unfortunately, there are far too many “experts” online touting that you must be on every new shiny object and social network. You are in control of your business, your time and your investment in social media, period.

Social Networking 113

Social Networking Strategy Analysis ROI 113

Sprout Social

JULY 1, 2021

B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. Conduct keyword research. What is B2B SEO?

B2B 124

B2B SEO Travel Hubspot 124

Pam Moore

SEPTEMBER 18, 2016

Social media is not a band-aid for a broken business. If business leaders really want to ignite business results using digital and social marketing, they must do more than hire a social media intern who knows how to get new followers on Instagram, post to Snapchat and do a live video stream on Facebook.

Social Media 60

Social Media Marketing Social Networking ROI 60

Pam Moore

SEPTEMBER 7, 2016

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They forget who they are serving, such as their customer and audience as they get caught up in social media fame and being the first to make the leader board on the latest social shiny object.

Social Media 60

Social Media Tips Marketing Social Networking 60

The Realtime Report

DECEMBER 27, 2012

If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. This is just one example out of 15 that are described in a white paper we’ve created based on my research.

Influencer 195

Influencer Products Marketing How To 195

Mindjumpers

MAY 15, 2012

Being exceeding interested in the talk of Big Data, I’ve recently been inspired by the research and development of Big Data related software and applications. The massive amounts of data make the value of good social media management and engagement even greater – and easier to sustain. Enter Social Performance Software.

Data 262

Data Software Applications Compete 262

Pam Moore

MARCH 8, 2018

It’s everything from your privacy policy, social media policy to the amount of spam email you send. Yes, you can use data, analytics, research and more as inputs to develop your brand, your brand promise, core messages, vision and mission. You may find them listening more than talking when it comes to social media.

Brands 167

Brands Training Policies Template 167

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. The Social Habit pre-orders now available. Winners of our Social Media Research Contest.

Brands 114

Brands Twitter Facebook Research 114

Buzz Marketing for Technology

MARCH 23, 2009

BLiNQ Media just released an unprecedented white paper that debunks common assumptions about social media behavior indicating branders may be missing the mark on their "sweet spot" of target users. No one has ever analyzed 117 million records in Facebook and the results are surprising!

Facebook 146

Facebook Posterous Applications Analysis 146

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Proactive Report

DECEMBER 30, 2010

Back in the summer a bunch of very smart PR and research folk met in Barcelona to discuss PR measurement at the International Association for Measurement and Evaluation of Communication (AMEC) summit. Media measurement requires quantity and quality. Social media can and should be measured.

Data 75

Data Social Media Case Study Skills 75

Mindjumpers

JANUARY 23, 2012

Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. Regional social media adoption patterns: Here are some brief take-aways from the report.

Social Media 234

Social Media Patterns Statistics Report 234

Pam Moore

JANUARY 25, 2016

We dug in deep and did the research. Supporting Resources: Audience Analysis Worksheet. You Are the Media. You are the Media but Only if You Participate. Steps to Develop a Social Business Plan (white paper). We learned from mentors, and developed a solid strategy and plan for success.

Social Networking 106

Social Networking ROI Analysis Brands 106

Pam Moore

SEPTEMBER 12, 2016

How to leverage Pinterest for customer and audience research. How to Get Your Social Marketing Budget Approved (white paper). 10 Proven Strategies to Get Your Social Media Budget Approved (podcast). 10 Habits Highly Effective Social Media Marketing Leaders.

ROI 60

ROI Social Networking Template Templates 60

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Bare Feet Studios

JANUARY 25, 2011

Social media planning is like any other business practice: the questions you ask will enable the optimal strategic considerations. Below are the results of our inquiry into the topic at the January meeting of Social Media Club Hawaii. This is a distinctly different modus operandi than follow the herd or panic jumping.

Social Media 52

Social Media Smart Phone Trends Policies 52

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Free Online Courses to Learn and Improve Your Social Media Marketing Skills.

Class 40

Class Skills Social Media Marketing 40

Sprout Social

APRIL 10, 2019

Reality check: conducting industry analysis doesn’t have to be complicated or time-consuming. And we have social media to thank for that. Whether it’s competitor activity or trends dominating your space, industry analysis through social media provides real-time insights for businesses. Authenticity.

Analysis 100

Analysis Industry Social Media How To 100

Social Media Strategery

JANUARY 26, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 So, what can you do to address the myriad reasons for social media being scary? When I first started pushing the words “social media&# around my traditionally conservative firm, I started small.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Pam Moore

NOVEMBER 3, 2019

Your biggest challenge as a digital marketing, social marketer or business leader is to stop the digital scroll. How can you stop the scroll as your dream customer is browsing the web, scrolling their social media news feed on their mobile device? 15 Tips to Zoom Your Online Brand (white paper). Need more help?

Social Media 60

Social Media Template Templates Training 60

Pam Moore

JUNE 14, 2017

Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their white papers and the list goes on. Why you must do your research on how to best leverage the social networks to provide the most value.

Training 166

Training Authentication Social Networking Resources 166

Pam Moore

MARCH 16, 2018

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. Social media is far different than handing someone a business card. Take time to know and research the people you hang out with.

Brands 167

Brands Tips Engagement Training 167

ProBlogger

APRIL 6, 2011

Once they’ve finished a campaign, they will screengrab the blog posts and other media for a case study. They may use a sentiment analysis tool to establish the reach and positivity (hopefully) of what you made. how to talk, write and deal with your social media world. Research and research groups.

Blogger 42

Blogger Brands Survey Cost 42

Pam Moore

DECEMBER 11, 2016

We must do our research and not only understand who our our audience is, but also know exactly what their needs are and how we can help them solve their most simple and even biggest life or business problems. Audience analysis worksheet to help you identify and prioritize your top audiences. Supporting Resources: . SoundCloud.

Template 167

Template Templates Content NewsCred 167

Pam Moore

FEBRUARY 1, 2016

Achieving measurable social media ROI is very similar to teens and sex. In addition to running a busy social, branding and digital agency, Marketing Nutz , I also do a ton of international keynote speaking, training and workshops. We believe in jumping onto social platforms before they are proven. We believe in risk.

Social Media 113

Social Media ROI How To Marketing 113

Rebekah Radice

OCTOBER 31, 2018

In fact, the very definition of content marketing makes it feel overwhelming, “Content marketing is a form of marketing focused on creating, publishing, and distributing content such as news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc.”

Content 103

Content Marketing Analysis Case Study 103