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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

You may also need to monitor particular topics, which may have conversations around groups of different keywords. People mention what they are doing on social media channels and they also look for advice. Campaign Analysis. Sentiment Analysis. Historical Analysis. Respond directly within Twitter.

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

surveys, focus groups, test marketing) often spend millions to locate their target markets. Establishing a social media strategy will help you see where potential customers are hanging out. It introduces your brand Is your company new? Or has it been around awhile but hasn’t been using social media? Answers Yahoo!

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The Great Social Media Traffic Debate: Niche or General Networks?

Techipedia: Tamar Weinberg

Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. So the question arose – was social media traffic misrepresented by grouping traffic from all networks together? This is the type of analysis great posts are made of!

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us I like the Pork and Bean video.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

You are missing out on tremendous opportunity for growth and performance of competitive analysis. Because this critical post of Royal Caribbean disappointed me, I polled my Twitter followers for feedback. Reply BarbaraKB March 12, 2009 at 10:32 am Good analysis, Tamar. as a result of being chosen.

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How I Network on Friendster, Facebook, MySpace, and LinkedIn Â?

Techipedia: Tamar Weinberg

Social media connections are those I know through a variety of online forums, the blogosphere, Twitter, and the like (but I generally don’t befriend someone immediately; I still give it time). However- these social sites are soo much easier than organizing and attending reunions and it is always possible to look your best!!

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Twitter versus Plurk: Not Even in the Same League

Techipedia: Tamar Weinberg

After using both closely, the comparison to Twitter shouldn’t even be the case. After using both closely, the comparison to Twitter shouldn’t even be the case. Plurk and Twitter are two entirely different beasts. But Plurk is a lot more, and Twitter still has its place.

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