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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

Power influencers – These are influential people that probably speak at events, write books, have blogs, podcast, etc. Event activation. The first one is very common with consumer brands – they organize/host an event and invite influencers to attend and network with other influencers and sometimes members of the media.

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10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

The trick is always to add your analysis and thoughts whenever something significant happens. According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. Webinars and events Hosting a webinar or an event? Don’t just share the news.

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10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

The trick is always to add your analysis and thoughts whenever something significant happens. According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. Webinars and events Hosting a webinar or an event? Don’t just share the news.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

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Facebook Location Targeting: A Detailed Guide

Jon Loomer

Along the way, we’ll take a nerdy detour into segmented audience analysis. In the United States, you can also target by DMA , which is a media market as defined by Nielsen. Audience Segmentation Analysis. This post dives into what Facebook Location Targeting is and how location is determined. Not All Who Wander Are Lost.

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B2B Employee Advocacy Best Practices

Oktopost

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. To promote your employer brand on social, you can share employee interviews, career stories, team photos, company events, your vision and values as a company.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

Chris Tompkins suggests tailoring the style of your profiles in the big 3 social networks much as you’d dress differently for various types of business events. by Served Fresh Media. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. 7 Tips for Succeeding as a Social Media Strategist by Mashable.