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The 2012 Political Conventions on Social Media: 13.5M Tweets Strong

The Realtime Report

Nielsen estimated that just over 30 million viewers watched the RNC during Mitt Romney’s acceptance speech – a 23% drop from the same night four years ago, when 39 million viewers watched John McCain’s speech. Tweets from both conventions numbered 13.5 million, up from just 365,000 four years ago. TV Audience Down.

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10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

The trick is always to add your analysis and thoughts whenever something significant happens. According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. Webinars and events Hosting a webinar or an event? Don’t just share the news.

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10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

The trick is always to add your analysis and thoughts whenever something significant happens. According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. Webinars and events Hosting a webinar or an event? Don’t just share the news.

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Facebook Location Targeting: A Detailed Guide

Jon Loomer

Along the way, we’ll take a nerdy detour into segmented audience analysis. In the United States, you can also target by DMA , which is a media market as defined by Nielsen. Audience Segmentation Analysis. This post dives into what Facebook Location Targeting is and how location is determined. Not All Who Wander Are Lost.

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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

Power influencers – These are influential people that probably speak at events, write books, have blogs, podcast, etc. Event activation. The first one is very common with consumer brands – they organize/host an event and invite influencers to attend and network with other influencers and sometimes members of the media.

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The Complete, Always-Updated Guide to Facebook Advertising

Buffer Social

Chapter 4: Budgeting, Analysis, and Successful Strategies : Hoping to answer the question “What am I supposed to do here?” Raise attendance at your event. You can also select any other page that you have linked to from your Facebook Page menu, like Video, Photos, Events, or custom pages. Send people to your website.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?