Hootsuite

MAY 3, 2021

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. Includes experts tips for proving ROI. What are UTM parameters?

Sample Code 145

Sample Code Social Media HootSuite URL 145

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Pam Moore

MARCH 7, 2017

“Why can’t we just skip the social media strategy stuff and create some buzz for this amazing offer we have?” ” I can’t count the number of times I have been asked this question by clients, students of our social media workshops, attendees at events where I speak, loyal blog readers & even neighbors!

Social Media 167

Social Media Analysis Communities Strategy 167

Keyhole.co

MAY 25, 2022

Do you know your social media efforts are hiding a wealth of information? And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. Let’s get started.

Analytics 52

Analytics Social Media ROI Metrics 52

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. In short, social media helps with link building, which is critical for SEO.

Engineering 137

Engineering Social Media Hubspot Marketing 137

The Realtime Report

MARCH 16, 2020

“By shifting away from ineffective practices and pushing for transparency in the form of verified data and unbiased analysis, marketers can reduce their risk, avoid wasting their ad-spend on invalid audiences, and improve their ROI by 5-10X.”. Based on analysis of more than 5,000 influencers’ social media accounts in the U.S.,

Research 135

Research Influencer Brands Marketing 135

Pam Moore

JULY 12, 2019

Content marketing ROI. ” Or “what was the ROI on your last content marketing campaign? ” Or “what was the ROI on your last content marketing campaign?” Unfortunately many marketers like to take the easy route, yet they'll be the first to complain that social media doesn't work.

ROI 60

ROI Content Marketing Template 60

Pam Moore

DECEMBER 14, 2017

Not only do I provide you with an easy to use content inventory worksheet but I also teach you to how to do a quick content marketing inventory analysis so you can: Identify the content you already have. Achieve a higher ROI by leveraging what you have already invested in! Episode Highlights. Need more help? Supporting Resources: .

Organization 165

Organization Content ROI Marketing 165

Pam Moore

JULY 25, 2017

Not only do I provide you with a free and super easy to use content inventory worksheet but I also teach you to how to do a quick content marketing inventory analysis so you can: Identify the content you already have. Better align and integrate the content in your digital and social media marketing plan. Need more help?

Content 167

Content ROI Template Templates 167

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. Download our 2019 content calendar template here -> 2019 Content Calendar Template. Increase the ROI of your content.

Template 60

Template Templates Content Marketing 60

Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. A post shared by Sprout Social (@sproutsocial). Our questions will cover: General experience and social media knowledge.

Social Media Management 89

Social Media Management Questions Social Media Skills 89

agora pulse

MAY 15, 2017

With the discovery that — yes, social media isn’t a fad — more and more businesses have decided to hire a full-time social media manager. If you indeed are shaky on how to judge the skills of your future social media manager, here are some good guidelines for you to follow.

Social Media Management 127

Social Media Management Questions Social Media Sample 127

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. You forgot what a positive ROI looks like.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. You forgot what a positive ROI looks like. .

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. You forgot what a positive ROI looks like.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

JANUARY 28, 2019

Failing to plan your integrated social media and digital marketing strategy is planning to fail! Social media can not live in a silo. Take a listen to the this episode of the Social Zoom Factor Podcast for 10 reasons you need an integrated digital and social media marketing strategy. SoundCloud.

Social Media 113

Social Media Marketing How To Template 113

Pam Moore

APRIL 29, 2019

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. It's easy to get side tracked by all the geekdom in social. I like to achieve the highest ROI possible out of every minute I spend online. Social Media is About Humans Connecting to and Growing With Other Humans.

Metrics 96

Metrics Social Media Marketing ROI 96

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. You post daily on social media. Of course, counting the number of likes and comments will give you a vague idea of your social media progress. But there are too many social media business accounts with too much data to track.

Report 52

Report Social Media Metrics How To 52

Pam Moore

AUGUST 13, 2019

Take a listen to episode 202 of the Social Zoom Factor podcast to learn 14 tips and strategies to increase sales and conversions using Twitter. Included are 14 ideas you can implement TODAY to help you increase the ROI of the time and resource you invest in Twitter. Audience Analysis Worksheet. Need more help? SoundCloud.

ROI 60

ROI Strategy Twitter How To 60

Sprout Social

JUNE 15, 2020

Is there a link between GDPR and social media? Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Restrictions on social media ads and remarketing.

Social Media 132

Social Media Privacy Marketing Policies 132

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. Impressions.

Data 102

Data Social Media How To ROI 102

Pam Moore

JUNE 4, 2019

Any business that is utilizing online marketing, social media and digital marketing of any kind should not only learn the basics of conversion rate optimization but should dive in deep to understand specific strategies and tactics that can help them increase conversions rate. How to Subscribe to Social Zoom Factor Podcast .

ROI 60

ROI Conversation Template Templates 60

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. How to conduct a/b tests using social media.

Campaign 60

Campaign Social Media Content How To 60

Pam Moore

JUNE 16, 2017

You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties. The return on investment in social media is simply not there. You know a conversation is of most importance in social media.

Social Media 167

Social Media Diagrams Training Communities 167

Pam Moore

MARCH 17, 2017

Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? You struggle with getting budget approved to implement your social media plan. Your executives don’t understand social media. This includes social media.

Social Media 167

Social Media Tips Training Buy 167

Pam Moore

JANUARY 4, 2020

Not only do I provide you with an easy to use content inventory worksheet but I also teach you to how to do a quick content marketing inventory analysis so you can: Identify the content you already have. Achieve a higher ROI by leveraging what you have already invested in! Download our content calendar template today.

Template 78

Template Templates Content ROI 78

agora pulse

JUNE 13, 2020

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. Don’t count Twitter out. Here’s a handy list! Twitter Analytics.

Analytics 204

Analytics Tools Twitter Hashtag 204

Pam Moore

SEPTEMBER 11, 2019

Have you ever presented what you thought was an amazing digital marketing, social media, content marketing or social selling plan to your CEO or top executives and all you got back was a dead stare and a big fat “NO”? Top 3 Reasons CEOs fear Digital Marketing, Social Media and Social Selling.

Social Media 60

Social Media Training Template Templates 60

Pam Moore

JUNE 12, 2019

This is the first of a series of episodes of the Social Zoom Factor podcast that I will be digging into the details of how business leaders in organizations of all sizes, from startups to large corporations can achieve a positive ROI and zoom both life and business utilizing Twitter for business. Need us to help train your team?

Authentication 111

Authentication Strategy Brands Twitter 111

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. For salespeople, an employee advocacy program can provide a great basis for social selling techniques. Lush employees are major brand advocates on social media.

Social Media 111

Social Media Guidelines HootSuite How To 111

Convince & Convert

JULY 26, 2011

Let’s assume your monthly blog hosting is $19, and you spend $19 per month on Inbound Writer to help with you blog’s SEO, and you spend $19 per month on Formstack to create and manage landing pages to convince people to download your white paper. Calculating Blogging ROI. How many revenue-oriented actions are created?

ROI 155

ROI Cost Hosting Analytics 155

Pam Moore

OCTOBER 16, 2019

Considering hiring a digital marketing agency, social media agency or branding consultant? Unfortunately many business and marketing leaders think they can quickly hire a social media or digital marketing agency to generate some fast buzz and a viral video. The truth is that social media is NOT a silo.

Social Media 60

Social Media Consultant How To Training 60

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. To find out what that content is, use a social media analytics platform like Sprout Social. Download our guide.

Organization 104

Organization LinkedIn Strategy Social Media 104

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Social Media 110

Social Media Marketing Upcoming Team 110

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. I downloaded them and thought they provide useful insights and tips, so I decided to tackle some of them.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Keyhole.co

APRIL 25, 2023

When tracking any social media metric, it’s best to think in terms of rates and percentages rather than raw numbers. Rather than tracking the raw number of social media followers you’ve gained or lost, tracking your follower growth rate is much better. What is a good social media analytics tool?

Instagram 52

Instagram How To Collaboration Hashtag 52

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Image via Sprout Social.

ROI 246

ROI Social Media UGC Discount 246