33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. MediaPost ). 9 B2B Social Media Marketing Stats and Facts.
2012 Social Media Marketing Industry Report
APRIL 4, 2012
Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. The first chart shows the statistics for the question “Are you using social media for your business?”
4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report
JUNE 2, 2016
Social Media Examiner ‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. 40% of Marketers Agree That Social Media Marketing Has Gotten Harder… …in the last 12 months. More Experienced Marketers Do More Social. Investment in Social = Sales. ‘Nuff said.
Why All Social Media Marketing Programs Should Be Agile (and How to Get Started)
MAY 31, 2016
Those who work in social media are all too aware of how this field is constantly evolving. 2016 Instagram Strategy Kit Download. When considering an agile structure for social media, there are two principles to keep in mind. Why Agile Works for Social Media. How to Incorporate Agile into Your Social Strategy. Social Media On-Boarding Download.
Are You Measuring Your Social Media Efforts?
SEPTEMBER 20, 2014
Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. Before you start monitoring your social media platform, you’ve first got to know what you should be paying the most attention to. Always be honest with yourself when it comes to determining the cost of social media monitoring.
Comparing 21 social media marketing tools [Chart]
FEBRUARY 5, 2015
According to the latest research by TrustRadius, buyers of social media management tools are looking for eight core functionalities: Community management. Paid media management. Depending on the social media strategy and the use case (that is social listening, customer care or social media marketing) some functionalities are more important over others.
Social Media IRL: Facebook Starts Attributing Unattributable Revenue
JUNE 23, 2016
The Social Marketer’s Guide to Social Media ROI Download Today! As a social analytics company, we’re focused on helping Simply Measured customers connect the dots and correctly attribute web traffic, conversions, and sales that social influenced…but this isn’t a story about what we’re doing today. And why? We have technology!
Podcast 408 - Business Case for Social Media Analysis
NOVEMBER 5, 2012
Welcome to the latest and free The Engaging Brand podcast covering social media , business ideas and brand marketing tips but before we start. So today Wayne St Amand from Crimson Hexagon joins me Anna Farmery to talk about how brands can benefit from real time social media monitoring. How social monitoring allows you to make meaningful decisions. Is social monitoring part of your risk strategy or your marketing strategy? The importance of social media monitoring on qualitative data on how people see your brand.
Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution
The Realtime Report
AUGUST 8, 2012
Two-thirds of business managers agree that it is “important” or “very important” for their business to “analyze and glean insight from large data sets from social interactions happening in real time.” And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI.
How to Successfully Mine Your Social Media Data
JUNE 22, 2016
That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. But when we gather social media data, it’s hard to argue against the numbers.
5 Free Social Media Analytics Tools – With Recommendations from Experts
FEBRUARY 4, 2016
Being on social media is second nature for many brands today, but if you really want to make the most out of it, you need tools to help you understand what’s being said and by whom. Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. ” Keyhole – Quick Social Stats. ” .
How to Improve Social Media Results With Data
FEBRUARY 22, 2016
Do you want to improve your social media results? Instead, you make data-backed social media decisions. Chances are though, you’re still struggling to analyze what’s happening on social media. Today, I’m sharing 3 specific techniques you can use to be data-informed (and driven) in your social media efforts. Social Bro.
3 Unbelievable Lessons and Sessions from Social Media Strategies Summit NYC
JUNE 9, 2016
Last week, social marketers from all over the world came together to be a part of Social Media Strategies Summit in New York City. I brought some serious lessons back with me, but I don’t want to keep them to myself! Don’t Be Afraid of the Dark: How to Measure Dark Social. Kevin Shively spoke about what dark social is, and why you should care.
What Does B2B Social Media Success Look Like?
MAY 23, 2011
Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Expanded social media following (e.g., White paper downloads.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Create animations?
Social Media Optimization Tools
OCTOBER 31, 2010
Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Heck, we’ve been blogging about SMO since 2006!
What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016
JUNE 7, 2016
This applies to social, too, and the slow-down in audience growth we’re seeing on even the biggest networks. It’s time to officially divert our attention away from vanity metrics like audience growth, and instead focus on building strong communities on each of our active social networks. 2016 Instagram Strategy Kit Download. This is where social comes in.
5 Ways Entrepreneurs Can Increase Social Engagement
JUNE 14, 2016
When you look at the numbers, the extent to which social media has become an integral part of our lives is shocking. The average user spends 28% of their time online on social media, a figure that amounts to 1.72 Keep in mind that this figure isn’t skewed by a small group of teenagers practically living on social media. billion social network users.
Riding the Social Media Struggle Bus? You’re Not Alone
APRIL 11, 2012
Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. In social media, as in physical training, it takes time to see substantial results.
6 Ways to Optimize Your Instagram Account for eCommerce
MAY 26, 2016
Are you wondering how to align social media and business goals? Six of the seven top social media networks have engagement rates that stand at under 1%. This breadth of users and high level of engagement makes Instagram an optimal platform to help your brand market and sell on social. 24 Ways to Test Your Instagram, Twitter, & Facebook Content Download.
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 21, 2010
Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive. 39 social media tools I will use today.
9 Social Media Tools Every Blogger Needs To Know About
OCTOBER 29, 2012
Are you feeling overwhelmed by social media? This is where social media tools can help. Not only do these increase the efficiency of your social media efforts, using a combination of the best tools often results in higher returns from social media. This is currently the social media love of my life. SEO and Social Media.
A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself
MAY 23, 2016
The one that performs better in terms of conversions wins the challenge.” It’s a data-driven way to improve a host of online actions like click-through rates, email signups, social sharing, and (of course) purchases. You’re Doing Social Wrong Download. The Role of Social Analytics in Optimizing a Social Plan Download. He’s not exactly a public figure.
3 Ways to Revamp an Aging Social Strategy
MAY 20, 2016
When you start thinking of social media as a personal tool, it makes a lot of sense that Twitter and Facebook want to help you find enjoyable content with their filtering algorithms. But as social media managers, we hate the idea of social networks filtering out our timely posts in favor of popular content. Future of Social Download. Two people?
Why Data Should Be at the Core of Your PR Efforts
JUNE 20, 2016
As a PR professional and social media marketer at PR tech company AirPR , I’m here to explain why data should inform your PR efforts. Why is this relevant to social media marketers? Because social media is the ultimate communication channel between brands and the public, and thus, IMO, should be connected to public relations efforts. Data is the why.
Social Media U: Take a Class in Social Media - ReadWriteWeb
Buzz Marketing for Technology
JUNE 27, 2008
Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. Lesson # 5 Use Social Networks. The Social Media Release.
4 Key Insights from Our Dark Social Webinar
JUNE 15, 2016
Today we had our Dark Social webinar. Brewster Stanislaw, Director of Product at Simply Measured, covered: The growing impact Dark Social has on social marketers. How you can measure Dark Social. Predictions for the future of social attribution. My top four insights from the webinar were: Now over 80% of social shares come from Dark Social.
How the Portland Trail Blazers Became the NBA’s #1 Ranked Twitter Account
JUNE 1, 2016
Quick Guide to Twitter Metrics & Definitions Download. In fact, the NBA has put such an emphasis on social media, that every official NBA basketball has the @NBA handled etched into it. Complex has detailed commentary on why they named @trailblazers #1 in both 2015 and 2016 , but I’ll give you a peek behind the curtain so you can see what makes our social engine run. In City A, you may have one person creating graphics, taking photos, running every social account, updating the website, and writing content all on their own. pic.twitter.com/CEW36UPRYU.
5 Essential Spreadsheets for Social Media Analytics
FEBRUARY 15, 2012
Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google+ Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. Essential Spreadsheets for Social Media Analytics. Monitor Social Media Reputation.
What Twitter Trolls Can Teach You About Your Brand
MAY 27, 2016
We all know it’s harder to be a bully in person, but the anonymity of the internet gives trolls the tools to threaten brands across all of the social networks. This is why it’s important to collect all social conversation. Customer Service on Twitter | March 2015 Download. Education & Analysis Social Media twitter trollTrolls are the worst.
Social Media: A Cheat Sheet [Infographic]
MARCH 14, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media: A Cheat Sheet [Infographic] by Pam Dyer on March 14, 2010 Share Are you new to social media? Here’s a handy infographic that doubles as a roadmap of the social Web. Created for CMO.com by 97th Floor , it analyzes the top social media sites in the U.S.
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers. You’ll be celebrating your social media goal conversions too! Analyze just the social media referral traffic for your website in a customized segment which will help you know the effectiveness of your social media strategy.
Do You Know What Your Audience Wants to See on Instagram?
MAY 16, 2016
4 Ways to Make Social a Critical Part of Your Marketing Strategy Download. It’s time to start thinking about your social strategy differently, and that begins with meeting your audience where they are, instead of where you want them to be or where you wish they were. This is the perfect moment for competitive analysis. Education & Analysis Social Media
Should You Outsource Your Social Media Efforts?
APRIL 11, 2011
); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Can effective social media drive your business growth?
The 39 Social Media Tools I’ll Use Today
OCTOBER 31, 2010
Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Pricing is very reasonable, as you can download and use 60 images a year for just $229. Excellent for down-and-dirty competitive analysis. Smart. Nifty.
Tumblr Now Has Live Video: Why and What Your Brand Can Do About It
JUNE 21, 2016
Tumblr is throwing its hat in the ring with all the other social networks who offer live video to brands and audiences — Facebook, YouTube, Twitter, and Snapchat. Can a social network turn into a TV network? I don’t know, but I think Tumblr is going to try. Tumblr has two major advantages for brands: a devoted, active community base of young people, and a manipulable platform for brands and media publishers who want to reach this devoted community base. The 2016 State of Social Marketing Download. Tumblr is the social network to get creative.
Social Media is a Terrible Ecommerce Tactic – or is it?
Convince & Convert
JUNE 2, 2013
There is a ton of interesting insights in the report, which I emphatically recommend you download for free : Here’s some of what I wrote in my analysis: Social media is categorically NOT a meaningful source of direct traffic to ecommerce websites or of direct purchase conversions on those sites. meaning that website visitors came from social directly).
7 Effective Tips To Grow Your Social Media Presence The Right Way
MARCH 31, 2015
Have you ever wondered how to gain a significant advantage with social media? Not Once you learn more about your audience, you will be able to use that knowledge to guide your social media efforts and create a more personal experience. Preferred social networks. This is an important ingredient in any effective social strategy. 3. Social Media
Social Media From A to Z: A Glossary
JUNE 30, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media From A to Z: A Glossary by Pam Dyer on June 30, 2010 Share The social media landscape is changing quickly, and it’s filled with terms that are strange to those who aren’t familiar with it. Comments are a primary form of two-way communication on the social Web.
How to Start a Conversation on Social
MAY 19, 2016
We talk a lot about how brands can find and leverage existing conversations on social — but what if you’re trying to start a whole new conversation? Here are five techniques which will help you begin a conversation on social. Get Bold with Your Social Messaging. Understanding your target audience means: Understanding how your marketing personas translate on social.
5 Tips for Cracking the Social Marketing Code
JUNE 9, 2016
A solid social marketing strategy is invaluable for any brand, big or small. As social networks continue to evolve, brands are seeing their potential sky-rocket. Social is getting more attention and budget dollars than ever before, but we often forget about the ways that social can help other parts of your marketing organization. Education & Analysis Social Media
What the Future Holds for B2B Social Media Marketing
NOVEMBER 2, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. million followers).
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 8, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social is not an isolated activity.