How Competitive Analysis Can Transform Your Social Marketing Plan
JANUARY 27, 2017
It’s hard to motivate yourself to run competitive analysis when you’re just trying to keep your head above water as a social marketer, but investing time and resources in this form of analysis offers you unprecedented clarity–and also makes other parts of your job a lot easier. Regular competitive analysis helps you create benchmarks for your own brand.
2012 Social Media Marketing Industry Report
APRIL 4, 2012
Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. The first chart shows the statistics for the question “Are you using social media for your business?”
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. MediaPost ). 9 B2B Social Media Marketing Stats and Facts.
10 Bold Social Media Predictions for 2017
DECEMBER 15, 2016
Social media played a huge role in the year, and its presence in our daily lives is only growing as time passes. The way we consume information, communicate with one another, and even the US Presidency was heavily influenced by social media in 2016. Here are my 10 predictions for the social world in 2017. 1. Product and Service Reviews Will Move Towards Social.
Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017
OCTOBER 24, 2016
Social media marketing mistakes – no matter how minor – can cancel out whatever your business has been doing right. Give your competition a run for their money, and maximize your ROI by avoiding these common social media mistakes in 2017. . Social Media Marketing Mistake #1: Insufficient or Inaccurate Audience Research. They make a…well, you get the idea.
How Many Dollars Did That Content Drive? A Multi Level Analysis.
NOVEMBER 7, 2016
Yes, your social and digital campaigns are generating engagement. Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download. Up until now, connecting social and digital efforts directly to dollar signs has seemed impossible, but Social Attribution has arrived, and everything has changed. Education & Analysis Social Media
7 Brands Winning Social Media During the Olympics
AUGUST 15, 2016
How to Create a Conversion-Based Social Campaign Download. The Games in Rio also have the dubious distinction of being the first Games where the USOC and IOC have banned non-official partners from using Olympic footage and Olympic-themed content on social media. Some campaigns need to be serious, but there is always a place for inventiveness and fun on social.
How to Align Social Media and SEO Strategy
AUGUST 17, 2016
Are your social media efforts aligned with your SEO strategy? successful social media campaign should have a positive impact on your search ranking, as well. Moz has found that social metrics are among the most important search ranking factors, along with link quality. How to Perform Your Own Social Media Audit Download. Download.
The Future of Social Media Is Mobile. Are You Ready?
JUNE 28, 2016
This rise of smartphone use will undeniably have a huge impact on social media usage. Already 1 in 5 minutes of all digital media time is spent on social sites or in social media apps, and nearly 80% of all social media time is spent on mobile. 2016 Social + Digital Marketing Predictions Download. There are currently 2.6
Are You Measuring Your Social Media Efforts?
SEPTEMBER 20, 2014
Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. Before you start monitoring your social media platform, you’ve first got to know what you should be paying the most attention to. Always be honest with yourself when it comes to determining the cost of social media monitoring.
Is Social Media the New TV for Brands?
NOVEMBER 8, 2016
For brands, the sheer numbers are among a variety of reasons why social media could become a true challenger to television to reach and engage audiences. It’s not surprising that, with these numbers and a desire to capture seemingly elusive millennial and generation Z cohorts, sports brands are among some of the first to jump on social streaming. Momentum. Post by MLS. TL;DR.
Comparing 21 social media marketing tools [Chart]
FEBRUARY 5, 2015
According to the latest research by TrustRadius, buyers of social media management tools are looking for eight core functionalities: Community management. Paid media management. Depending on the social media strategy and the use case (that is social listening, customer care or social media marketing) some functionalities are more important over others.
Why You Should Never Use VLOOKUP Again for Social Analysis
JULY 18, 2016
The Quick Guide to Social Media Attribution Models Download. Sometimes it’s okay to throw together something hacky and get quick results if you know you’re doing one-off analysis, and sometimes you’re tasked with building a dashboard that needs to be used over and over in many different scenarios. In social media, the only constant is change.
How to Boost Your Social Media ROI with Influencer Marketing
OCTOBER 3, 2016
Brands flock to social media channels to build relationships with their audiences. In In addition to offering massive reach, social media is a cost-effective marketing channel. The Social Marketer’s Guide to Social Media ROI Download. It can serve as rocket fuel for your next social media marketing campaign. https://t.co/l9G8KXMSvS
Who “Owns” Social Media Data at Your Company?
JULY 26, 2016
Ways to Make Social a Critical Part of Your Marketing Strategy Download. Email marketing, media buying, marcomm, social, content, performance marketing…Each team is working to drive the most value, and this can create a sense of competition. Breaking Down the Social Data Silo. Awesome Things That a Social API Enables Download. Social Data?
The 3 Types of Social Media Metrics That Matter to You
DECEMBER 1, 2016
Marketing is often referred to as a combination of art and science, a balance of creativity and analysis. This combination is what routinely draws marketers to the field and it is no different when applied to social media marketing. 2017 Digital Marketing Predictions From the Experts Download. Download the 2017 Social Marketing Planning Guide below.
What to Consider When Building Your Social Media Team
JANUARY 26, 2017
When it comes to hiring for our social media division at Tank, I’m often asked how we go about finding someone trusted to be the public presence for our wide range of clients. How to Build a Better Social Media Team Download. We work closely with our clients to build their social media strategy and ensure they are represented correctly online.
The Best, and Worst, Social Media Analytics Platforms
Ignite Social Media
DECEMBER 16, 2016
The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Here are how the most popular platforms rank in terms of social media analytics: 1. Twitter. Facebook. YouTube. Pinterest.
4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report
JUNE 2, 2016
Social Media Examiner ‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. 40% of Marketers Agree That Social Media Marketing Has Gotten Harder… …in the last 12 months. More Experienced Marketers Do More Social. Investment in Social = Sales. ‘Nuff said.
29 Advanced Social Media Tips You Probably Aren’t Using (According to the Experts)
DECEMBER 15, 2016
With the wide range of social media channels available today, there’s plenty to keep brands busy. 24 Ways to Test Your Instagram, Twitter, & Facebook Content Download. But if you are looking for ways to go a step further with your social exploits, then you’ve come to the right place. Boost Your Best Posts ( Derek Cromwell – Social Media Examiner ).
Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution
The Realtime Report
AUGUST 8, 2012
Two-thirds of business managers agree that it is “important” or “very important” for their business to “analyze and glean insight from large data sets from social interactions happening in real time.” And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI.
Why All Social Media Marketing Programs Should Be Agile (and How to Get Started)
MAY 31, 2016
Those who work in social media are all too aware of how this field is constantly evolving. 2016 Instagram Strategy Kit Download. When considering an agile structure for social media, there are two principles to keep in mind. Why Agile Works for Social Media. How to Incorporate Agile into Your Social Strategy. Social Media On-Boarding Download.
Social Media Reporting Tips (From Your Boss)
FEBRUARY 14, 2017
roll analysis up into reports that I share with my direct reports, my peers, and my boss. I’m a marketer. 2017 Social Marketing Planning Guide Download. I’m not a social media manager. In fact, I don’t even directly manage our social media manager. And if you’re a social media manager, it’s likely your boss isn’t either.
You Really Can’t Afford to Commit These Seven Social Media Sins Anymore
OCTOBER 25, 2016
According to the 2016 Social Media Marketing Industry Report , at least 90% of marketers want to know the most effective social tactics to engage their audience. This is awesome news, because it means that the overwhelming majority of marketers know that it’s not enough for them to just “do social”–they have to do it right. Sin #4: Treating Social Like Broadcast.
Social Media Reporting Tips (From Your Boss)
FEBRUARY 14, 2017
roll analysis up into reports that I share with my direct reports, my peers, and my boss. I’m a marketer. 2017 Social Marketing Planning Guide Download. I’m not a social media manager. In fact, I don’t even directly manage our social media manager. And if you’re a social media manager, likely your boss isn’t either. Social Media
4 Reasons to Start a Career in Social Media
AUGUST 5, 2016
The social media industry has grown a crazy amount in the past couple years. Fast forward a couple years and now we get a play-by-play of everyone’s daily lives on social media. As a brand or company in today’s world, you really can’t get away with not establishing yourself on social. There is no doubt that social media in a constant flux.
Podcast 408 - Business Case for Social Media Analysis
NOVEMBER 5, 2012
Welcome to the latest and free The Engaging Brand podcast covering social media , business ideas and brand marketing tips but before we start. So today Wayne St Amand from Crimson Hexagon joins me Anna Farmery to talk about how brands can benefit from real time social media monitoring. How social monitoring allows you to make meaningful decisions. Is social monitoring part of your risk strategy or your marketing strategy? The importance of social media monitoring on qualitative data on how people see your brand.
What You Should Have Your Social Media Intern Do
JULY 28, 2016
Many brands like to have a couple extra hands on deck to help with their social presence. By now, you’ve all met my wonderful social media intern , Audrey. As a former social media Intern myself, I can attest to the lack of clarity within organizations about what an social media intern’s job should actually look like. Plan Campaigns.
What Every Social Media Intern Needs to Know
JULY 22, 2016
My name is Audrey, and I am the Social Media Intern at Simply Measured! I’m going on my fourth week here, and I couldn’t have picked a better place to spend my summer. I’m Audrey! I’ll be a Senior at the University of Washington this fall. Social media has definitely been an interest of mine, but I didn’t just want any social media internship.
What Does B2B Social Media Success Look Like?
MAY 23, 2011
Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Expanded social media following (e.g., White paper downloads.
Social Media IRL: Facebook Starts Attributing Unattributable Revenue
JUNE 23, 2016
The Social Marketer’s Guide to Social Media ROI Download Today! As a social analytics company, we’re focused on helping Simply Measured customers connect the dots and correctly attribute web traffic, conversions, and sales that social influenced…but this isn’t a story about what we’re doing today. And why? We have technology!
5 Free Social Media Analytics Tools – With Recommendations from Experts
FEBRUARY 4, 2016
Being on social media is second nature for many brands today, but if you really want to make the most out of it, you need tools to help you understand what’s being said and by whom. Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. ” Keyhole – Quick Social Stats. ” .
[INFOGRAPHIC] How Has Social Media Grown Up in 2016?
DECEMBER 21, 2016
Social media is back at home for the holidays after a busy year! This year social media has earned itself a seat at the big kid table. With 90% of marketers saying it’s important to their business, and the addition of social attribution , social media is a force to be reckoned with. How has social leveled up to its other digital relatives this year?
9 Social Media Goals You Can Set for Your Business (and How to Track Them)
JANUARY 18, 2017
The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team. Without goals, it’s hard to know exactly how well your social media strategy is performing and where you need to iterate to continue moving forwards. Effective social customer service.
The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)
NOVEMBER 16, 2016
The social media world is a fascinating one. Every so often, a new social media platform emerges to capture our attention ( Peach ) or become part of our daily lives ( Snapchat ). The social media tools landscape can be just as fascinating — and robust! And here’s the even crazier part: The graphic (from Buddy Media) is four years old.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Create animations?
What Your Social Media Holiday Plan Might Be Missing
OCTOBER 25, 2016
We just wrapped up our How to Plan and Measure Your Holiday Campaign on Social webinar. It covered various ways you can use listening and social attribution to build a solid social campaign for the holidays, and also got real specific about what successful holiday campaign goal-setting and planning looks like, down to the nuts, bolts, and creative briefs.
Social Media Optimization Tools
OCTOBER 31, 2010
Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Heck, we’ve been blogging about SMO since 2006!
An Agency Perspective on Social Media Measurement and Optimization
DECEMBER 20, 2016
2017 Digital Marketing Predictions From the Experts Download. For example, one client may be establishing a social presence for the first time, another may be trying to refine a social media program that already exists, and third may need some option that exists in-between. From Simply Measured’s Social Analysis & Monitoring solution.
How to Successfully Mine Your Social Media Data
JUNE 22, 2016
That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. But when we gather social media data, it’s hard to argue against the numbers.