Trending Sources

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. MediaPost ). 9 B2B Social Media Marketing Stats and Facts.

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2012 Social Media Marketing Industry Report

Mindjumpers

Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. The first chart shows the statistics for the question “Are you using social media for your business?”

The Future of Social Media Is Mobile. Are You Ready?

Simply Measured

This rise of smartphone use will undeniably have a huge impact on social media usage. Already 1 in 5 minutes of all digital media time is spent on social sites or in social media apps, and nearly 80% of all social media time is spent on mobile. 2016 Social + Digital Marketing Predictions Download. There are currently 2.6

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4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report

Simply Measured

Social Media Examiner ‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. 40% of Marketers Agree That Social Media Marketing Has Gotten Harder… …in the last 12 months. More Experienced Marketers Do More Social. Investment in Social = Sales. ‘Nuff said.

What Every Social Media Intern Needs to Know

Simply Measured

My name is Audrey, and I am the Social Media Intern at Simply Measured! I’m going on my fourth week here, and I couldn’t have picked a better place to spend my summer. I’m Audrey! I’ll be a Senior at the University of Washington this fall. Social media has definitely been an interest of mine, but I didn’t just want any social media internship.

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Comparing 21 social media marketing tools [Chart]

SocialFish

According to the latest research  by TrustRadius, buyers of social media management tools are looking for eight core functionalities: Community management. Paid media management. Depending on the social media strategy and the use case (that is social listening, customer care or social media marketing) some functionalities are more important over others.

Why All Social Media Marketing Programs Should Be Agile (and How to Get Started)

Simply Measured

Those who work in social media are all too aware of how this field is constantly evolving. 2016 Instagram Strategy Kit Download. When considering an agile structure for social media, there are two principles to keep in mind. Why Agile Works for Social Media. How to Incorporate Agile into Your Social Strategy. Social Media On-Boarding Download.

Social Media IRL: Facebook Starts Attributing Unattributable Revenue

Simply Measured

The Social Marketer’s Guide to Social Media ROI Download Today! As a social analytics company, we’re focused on helping Simply Measured customers connect the dots and correctly attribute web traffic, conversions, and sales that social influenced…but this isn’t a story about what we’re doing today. And why? We have technology!

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Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

Two-thirds of business managers agree that it is “important” or “very important” for their business to “analyze and glean insight from large data sets from social interactions happening in real time.” And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI.

Podcast 408 - Business Case for Social Media Analysis

Engaging Brand

Welcome to the latest and free   The Engaging Brand podcast  covering social media , business ideas and brand marketing tips  but before we start. So today   Wayne St Amand from Crimson Hexagon joins me  Anna Farmery  to talk about how brands can benefit from real time social media monitoring. How social monitoring allows you to make meaningful decisions. Is social monitoring part of your risk strategy or your marketing strategy? The importance of social media monitoring on qualitative data on how people see your brand.

How to Successfully Mine Your Social Media Data

Sprout Social

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. But when we gather social media data, it’s hard to argue against the numbers.

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5 Free Social Media Analytics Tools – With Recommendations from Experts

Talkwalker SM

Being on social media is second nature for many brands today, but if you really want to make the most out of it, you need tools to help you understand what’s being said and by whom. Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. ” Keyhole – Quick Social Stats. ”  .

What Does B2B Social Media Success Look Like?

Webbiquity SMM

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Expanded social media following (e.g., White paper downloads.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Create animations?

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3 Unbelievable Lessons and Sessions from Social Media Strategies Summit NYC

Simply Measured

Last week, social marketers from all over the world came together to be a part of Social Media Strategies Summit in New York City.  I brought some serious lessons back with me, but I don’t want to keep them to myself! Don’t Be Afraid of the Dark: How to Measure Dark Social. Kevin Shively spoke about what dark social is, and why you should care.

Social Media Optimization Tools

www.toprankblog.com

Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Heck, we’ve been blogging about SMO since 2006!

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Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. In social media, as in physical training, it takes time to see substantial results.

How to Improve Social Media Results With Data

Rebekah Radice

Do you want to improve your social media results? Instead, you  make data-backed social media decisions. Chances are though, you’re still struggling to analyze what’s happening on social media. Today, I’m sharing 3 specific techniques you can use to be data-informed (and driven) in your  social media  efforts. Social Bro.

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9 Social Media Tools Every Blogger Needs To Know About

Kikolani

Are you feeling overwhelmed by social media? This is where social media tools can help. Not only do these increase the efficiency of your social media efforts, using a combination of the best tools often results in higher returns from social media. This is currently the social media love of my life. SEO and Social Media.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive. 39 social media tools I will use today.

What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016

Simply Measured

This applies to social, too, and the slow-down in audience growth we’re seeing on even the biggest networks. It’s time to officially divert our attention away from vanity metrics like audience growth, and instead focus on building strong communities on each of our active social networks. 2016 Instagram Strategy Kit Download. This is where social comes in.

5 Ways Entrepreneurs Can Increase Social Engagement

Simply Measured

When you look at the numbers, the extent to which social media has become an integral part of our lives is shocking. The average user spends 28% of their time online on social media, a figure that amounts to 1.72 Keep in mind that this figure isn’t skewed by a small group of teenagers practically living on social media. billion social network users.

3 Ways to Revamp an Aging Social Strategy

Simply Measured

When you start thinking of social media as a personal tool, it makes a lot of sense that Twitter and Facebook want to help you find enjoyable content with their filtering algorithms. But as social media managers, we hate the idea of social networks filtering out our timely posts in favor of popular content. Future of Social Download. Two people?

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. Lesson # 5 Use Social Networks. The Social Media Release.

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6 Ways to Optimize Your Instagram Account for eCommerce

Simply Measured

Are you wondering how to align social media and business goals? Six of the seven top social media networks have engagement rates that stand at under 1%. This breadth of users and high level of engagement makes Instagram an optimal platform to help your brand market and sell on social. 24 Ways to Test Your Instagram, Twitter, & Facebook Content Download.

A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself

Simply Measured

The one that performs better in terms of conversions wins the challenge.” It’s a data-driven way to improve a host of online actions like click-through rates, email signups, social sharing, and (of course) purchases. You’re Doing Social Wrong Download. The Role of Social Analytics in Optimizing a Social Plan Download. He’s not exactly a public figure.

Why Data Should Be at the Core of Your PR Efforts

Simply Measured

As a PR professional and social media marketer at PR tech company AirPR , I’m here to explain why data should inform your PR efforts. Why is this relevant to social media marketers? Because social media is the ultimate communication channel between brands and the public, and thus, IMO, should be connected to public relations efforts. Data is the why.

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5 Essential Spreadsheets for Social Media Analytics

mashable.com

Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google+ Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. Essential Spreadsheets for Social Media Analytics. Monitor Social Media Reputation.

Social Media: A Cheat Sheet [Infographic]

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media: A Cheat Sheet [Infographic] by Pam Dyer on March 14, 2010 Share Are you new to social media? Here’s a handy infographic that doubles as a roadmap of the social Web. Created for CMO.com by 97th Floor , it analyzes the top social media sites in the U.S.

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

unbounce.com

Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers. You’ll be celebrating your social media goal conversions too! Analyze just the social media referral traffic for your website in a customized segment which will help you know the effectiveness of your social media strategy.

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How to Use Emojis in Your Twitter Strategy (Yes, Really)

Simply Measured

That said, more and more brands are making emojis an integral part of their social marketing toolboxes, especially on Twitter. Want people to know where they can find you on different social channels? 24 Ways to Test Your Instagram, Twitter, & Facebook Content Download. Education & Analysis Social MediaWe just had World Emoji Day on July 17.

Should You Outsource Your Social Media Efforts?

mashable.com

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Can effective social media drive your business growth?

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The 39 Social Media Tools I’ll Use Today

www.convinceandconvert.com

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Pricing is very reasonable, as you can download and use 60 images a year for just $229. Excellent for down-and-dirty competitive analysis. Smart. Nifty.

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How the Portland Trail Blazers Became the NBA’s #1 Ranked Twitter Account

Simply Measured

Quick Guide to Twitter Metrics & Definitions Download. In fact, the NBA has put such an emphasis on social media, that every official NBA basketball has the @NBA handled etched into it. Complex has detailed commentary on why they named @trailblazers #1 in both 2015   and 2016 , but I’ll give you a peek behind the curtain so you can see what makes our social engine run. In City A, you may have one person creating graphics, taking photos, running every social account, updating the website, and writing content all on their own. pic.twitter.com/CEW36UPRYU.

Social Media is a Terrible Ecommerce Tactic – or is it?

Convince & Convert

There is a ton of interesting insights in the report, which I emphatically recommend you download for free : Here’s some of what I wrote in my analysis: Social media is categorically NOT a meaningful source of direct traffic to ecommerce websites or of direct purchase conversions on those sites. meaning that website visitors came from social directly).

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4 Key Insights from Our Dark Social Webinar

Simply Measured

Today we had our Dark Social webinar. Brewster Stanislaw, Director of Product at Simply Measured, covered: The growing impact Dark Social has on social marketers. How you can measure Dark Social. Predictions for the future of social attribution. My top four insights from the webinar were: Now over 80% of social shares come from Dark Social

7 Effective Tips To Grow Your Social Media Presence The Right Way

ProBlogger

Have you ever wondered how to gain a significant advantage with social media? Not Once you learn more about your audience, you will be able to use that knowledge to guide your social media efforts and create a more personal experience. Preferred social networks. This is an important ingredient in any effective social strategy. 3. Social Media