Trending Sources

How to Use Social Media for a Product Launch

Simply Measured

2016 Social + Digital Marketing Predictions Download. billion people around the world are actively using social media, according to Statista. Brands Brands are flocking to social media channels because that’s where their customers are. When it comes to product launch marketing, social media offers an effective and inexpensive solution for marketers.

2012 Social Media Marketing Industry Report

Mindjumpers

Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. The first chart shows the statistics for the question “Are you using social media for your business?”

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. MediaPost ). 9 B2B Social Media Marketing Stats and Facts.

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7 Brands Winning Social Media During the Olympics

Simply Measured

How to Create a Conversion-Based Social Campaign Download. The Games in Rio also have the dubious distinction of being the first Games where the USOC and IOC have banned non-official partners from using Olympic footage and Olympic-themed content on social media. Some campaigns need to be serious, but there is always a place for inventiveness and fun on social.

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The Future of Social Media Is Mobile. Are You Ready?

Simply Measured

This rise of smartphone use will undeniably have a huge impact on social media usage. Already 1 in 5 minutes of all digital media time is spent on social sites or in social media apps, and nearly 80% of all social media time is spent on mobile. 2016 Social + Digital Marketing Predictions Download. There are currently 2.6

Why You Should Never Use VLOOKUP Again for Social Analysis

Simply Measured

The Quick Guide to Social Media Attribution Models Download. Sometimes it’s okay to throw together something hacky and get quick results if you know you’re doing one-off analysis, and sometimes you’re tasked with building a dashboard that needs to be used over and over in many different scenarios. In social media, the only constant is change.

Who “Owns” Social Media Data at Your Company?

Simply Measured

Ways to Make Social a Critical Part of Your Marketing Strategy Download. Email marketing, media buying, marcomm, social, content, performance marketing…Each team is working to drive the most value, and this can create a sense of competition. Breaking Down the Social Data Silo. Awesome Things That a Social API Enables Download. Social Data?

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4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report

Simply Measured

Social Media Examiner ‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. 40% of Marketers Agree That Social Media Marketing Has Gotten Harder… …in the last 12 months. More Experienced Marketers Do More Social. Investment in Social = Sales. ‘Nuff said.

Are You Measuring Your Social Media Efforts?

Idaconcpts

Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. Before you start monitoring your social media platform, you’ve first got to know what you should be paying the most attention to. Always be honest with yourself when it comes to determining the cost of social media monitoring.

Comparing 21 social media marketing tools [Chart]

SocialFish

According to the latest research  by TrustRadius, buyers of social media management tools are looking for eight core functionalities: Community management. Paid media management. Depending on the social media strategy and the use case (that is social listening, customer care or social media marketing) some functionalities are more important over others.

Why All Social Media Marketing Programs Should Be Agile (and How to Get Started)

Simply Measured

Those who work in social media are all too aware of how this field is constantly evolving. 2016 Instagram Strategy Kit Download. When considering an agile structure for social media, there are two principles to keep in mind. Why Agile Works for Social Media. How to Incorporate Agile into Your Social Strategy. Social Media On-Boarding Download.

4 Reasons to Start a Career in Social Media

Simply Measured

The social media industry has grown a crazy amount in the past couple years. Fast forward a couple years and now we get a play-by-play of everyone’s daily lives on social media. As a brand or company in today’s world, you really can’t get away with not establishing yourself on social. There is no doubt that social media in a constant flux.

What You Should Have Your Social Media Intern Do

Simply Measured

Many brands like to have a couple extra hands on deck to help with their social presence. By now, you’ve all met my wonderful social media intern , Audrey. As a former social media Intern myself, I can attest to the lack of clarity within organizations about what an social media intern’s job should actually look like. Plan Campaigns.

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Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

Two-thirds of business managers agree that it is “important” or “very important” for their business to “analyze and glean insight from large data sets from social interactions happening in real time.” And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI.

What Every Social Media Intern Needs to Know

Simply Measured

My name is Audrey, and I am the Social Media Intern at Simply Measured! I’m going on my fourth week here, and I couldn’t have picked a better place to spend my summer. I’m Audrey! I’ll be a Senior at the University of Washington this fall. Social media has definitely been an interest of mine, but I didn’t just want any social media internship.

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Podcast 408 - Business Case for Social Media Analysis

Engaging Brand

Welcome to the latest and free   The Engaging Brand podcast  covering social media , business ideas and brand marketing tips  but before we start. So today   Wayne St Amand from Crimson Hexagon joins me  Anna Farmery  to talk about how brands can benefit from real time social media monitoring. How social monitoring allows you to make meaningful decisions. Is social monitoring part of your risk strategy or your marketing strategy? The importance of social media monitoring on qualitative data on how people see your brand.

Social Media IRL: Facebook Starts Attributing Unattributable Revenue

Simply Measured

The Social Marketer’s Guide to Social Media ROI Download Today! As a social analytics company, we’re focused on helping Simply Measured customers connect the dots and correctly attribute web traffic, conversions, and sales that social influenced…but this isn’t a story about what we’re doing today. And why? We have technology!

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5 Free Social Media Analytics Tools – With Recommendations from Experts

Talkwalker SM

Being on social media is second nature for many brands today, but if you really want to make the most out of it, you need tools to help you understand what’s being said and by whom. Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. ” Keyhole – Quick Social Stats. ”  .

What Does B2B Social Media Success Look Like?

Webbiquity SMM

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Expanded social media following (e.g., White paper downloads.

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How to Successfully Mine Your Social Media Data

Sprout Social

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. But when we gather social media data, it’s hard to argue against the numbers.

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How To Prepare for a Social Media Internship

Simply Measured

Social Media Campaign Checklist Download. Whether you have already landed a social media internship, or are working on it, here’s how to get prepared. . Clean Up Your Own Social. First thing’s first: your own social media profiles need to be polished. spent hours scrolling through the Simply Measured blog and social media feeds.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Create animations?

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Social Media Optimization Tools

www.toprankblog.com

Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Heck, we’ve been blogging about SMO since 2006!

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3 Unbelievable Lessons and Sessions from Social Media Strategies Summit NYC

Simply Measured

Last week, social marketers from all over the world came together to be a part of Social Media Strategies Summit in New York City.  I brought some serious lessons back with me, but I don’t want to keep them to myself! Don’t Be Afraid of the Dark: How to Measure Dark Social. Kevin Shively spoke about what dark social is, and why you should care.

Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. In social media, as in physical training, it takes time to see substantial results.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. Lesson # 5 Use Social Networks. The Social Media Release.

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9 Social Media Tools Every Blogger Needs To Know About

Kikolani

Are you feeling overwhelmed by social media? This is where social media tools can help. Not only do these increase the efficiency of your social media efforts, using a combination of the best tools often results in higher returns from social media. This is currently the social media love of my life. SEO and Social Media.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive. 39 social media tools I will use today.

Instagram Stories VS. Snapchat Stories: What It Means for Marketers

Simply Measured

But, according to a recent study, 32% of US teens list Instagram as their most important social network, more than any other social network. Instagram stories give you the opportunity to create micro-campaigns and social contests on Instagram, offering a sense of urgency to content consumption for your followers. Education & Analysis News & Events Social Media

How to Improve Social Media Results With Data

Rebekah Radice

Do you want to improve your social media results? Instead, you  make data-backed social media decisions. Chances are though, you’re still struggling to analyze what’s happening on social media. Today, I’m sharing 3 specific techniques you can use to be data-informed (and driven) in your  social media  efforts. Social Bro.

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How Teens Use Social and What Your Brand Can Do About It

Simply Measured

GHOST: A JOURNEY INTO THE SOCIAL MEDIA LIVES OF TEENS” hit the internet and generated a lot of conversation about the ever-evolving social media habits of this mysterious age group. 10 Social Media Trends You’ve Been Ignoring Download. Anyway, this got the social marketing wheels in my brain turning. FLIRT. Weird, right? Oh yeah, me too.

The New Social Metrics You Need to Know

Simply Measured

Your social content is the source of more conversation about your brand, traffic to your website, and purchasing consideration of your products than you now realize — and more than you might be measuring today. Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. We live in the age of dark social. Boom, social conversion.

How Is Instagram Becoming More Usable for Your Brand and Your Audience?

Simply Measured

The easier navigation is, the safer engagement feels, and the more enticing brand discovery is on a social platform, the more likely it is that the average user will engage with your brand’s content there. The Quick Guide to Social Media Attribution Models Download. How to Improve Social Media Calls to Action Download. Comment Filtering.

10 Creative Brands Making Instagram Stories Now

Simply Measured

But we know that, even when you have the facts, sometimes you need a little creative inspiration to get your social content machine whirring. Metrics to Measure Brand on Social Download. What Your Brand Can Try:  Use Instagram Stories to remind followers of pick-up in more “traditional” media outlets. You now have another promotional social channel. Keep

What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016

Simply Measured

This applies to social, too, and the slow-down in audience growth we’re seeing on even the biggest networks. It’s time to officially divert our attention away from vanity metrics like audience growth, and instead focus on building strong communities on each of our active social networks. 2016 Instagram Strategy Kit Download. This is where social comes in.

The ROI of Knowing Your Social ROI

Simply Measured

Social ROI” is the buzz term on every social marketer’s lips these days, but what does it actually mean, and why is it important? In other words, what’s the ROI of knowing your social ROI? Here’s why you should know your social ROI. Social ROI can come in many different forms, so we have to set goals and prove that our strategies are driving towards them.

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5 Essential Spreadsheets for Social Media Analytics

mashable.com

Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google+ Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. Essential Spreadsheets for Social Media Analytics. Monitor Social Media Reputation.