7 Brands Winning Social Media During the Olympics
AUGUST 15, 2016
How to Create a Conversion-Based Social Campaign Download. The Games in Rio also have the dubious distinction of being the first Games where the USOC and IOC have banned non-official partners from using Olympic footage and Olympic-themed content on social media. Some campaigns need to be serious, but there is always a place for inventiveness and fun on social.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. MediaPost ). 9 B2B Social Media Marketing Stats and Facts.
Why You Should Never Use VLOOKUP Again for Social Analysis
JULY 18, 2016
The Quick Guide to Social Media Attribution Models Download. Sometimes it’s okay to throw together something hacky and get quick results if you know you’re doing one-off analysis, and sometimes you’re tasked with building a dashboard that needs to be used over and over in many different scenarios. In social media, the only constant is change.
10 Actionable Video Basics for Social Media Marketing
AUGUST 15, 2016
Video is one of the most effective ways to harness the power of social media. In today’s social climate, savvy, ambitious social marketers must serve up strong video content. The Social Marketer’s Guide to Social Media ROI Download. Instead, here are ten actionable video basics for social media marketers.
Who “Owns” Social Media Data at Your Company?
JULY 26, 2016
Ways to Make Social a Critical Part of Your Marketing Strategy Download. Email marketing, media buying, marcomm, social, content, performance marketing…Each team is working to drive the most value, and this can create a sense of competition. Breaking Down the Social Data Silo. Awesome Things That a Social API Enables Download. Social Data?
Are You Measuring Your Social Media Efforts?
SEPTEMBER 20, 2014
Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. Before you start monitoring your social media platform, you’ve first got to know what you should be paying the most attention to. Always be honest with yourself when it comes to determining the cost of social media monitoring.
Comparing 21 social media marketing tools [Chart]
FEBRUARY 5, 2015
According to the latest research by TrustRadius, buyers of social media management tools are looking for eight core functionalities: Community management. Paid media management. Depending on the social media strategy and the use case (that is social listening, customer care or social media marketing) some functionalities are more important over others.
4 Reasons to Start a Career in Social Media
AUGUST 5, 2016
The social media industry has grown a crazy amount in the past couple years. Fast forward a couple years and now we get a play-by-play of everyone’s daily lives on social media. As a brand or company in today’s world, you really can’t get away with not establishing yourself on social. There is no doubt that social media in a constant flux.
What Every Social Media Intern Needs to Know
JULY 22, 2016
My name is Audrey, and I am the Social Media Intern at Simply Measured! I’m going on my fourth week here, and I couldn’t have picked a better place to spend my summer. I’m Audrey! I’ll be a Senior at the University of Washington this fall. Social media has definitely been an interest of mine, but I didn’t just want any social media internship.
Why All Social Media Marketing Programs Should Be Agile (and How to Get Started)
MAY 31, 2016
Those who work in social media are all too aware of how this field is constantly evolving. 2016 Instagram Strategy Kit Download. When considering an agile structure for social media, there are two principles to keep in mind. Why Agile Works for Social Media. How to Incorporate Agile into Your Social Strategy. Social Media On-Boarding Download.
What You Should Have Your Social Media Intern Do
JULY 28, 2016
Many brands like to have a couple extra hands on deck to help with their social presence. By now, you’ve all met my wonderful social media intern , Audrey. As a former social media Intern myself, I can attest to the lack of clarity within organizations about what an social media intern’s job should actually look like. Plan Campaigns.
How to Align Social Media and SEO Strategy
AUGUST 17, 2016
Are your social media efforts aligned with your SEO strategy? successful social media campaign should have a positive impact on your search ranking, as well. Moz has found that social metrics are among the most important search ranking factors, along with link quality. How to Perform Your Own Social Media Audit Download. Download.
Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution
The Realtime Report
AUGUST 8, 2012
Two-thirds of business managers agree that it is “important” or “very important” for their business to “analyze and glean insight from large data sets from social interactions happening in real time.” And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI.
Podcast 408 - Business Case for Social Media Analysis
NOVEMBER 5, 2012
Welcome to the latest and free The Engaging Brand podcast covering social media , business ideas and brand marketing tips but before we start. So today Wayne St Amand from Crimson Hexagon joins me Anna Farmery to talk about how brands can benefit from real time social media monitoring. How social monitoring allows you to make meaningful decisions. Is social monitoring part of your risk strategy or your marketing strategy? The importance of social media monitoring on qualitative data on how people see your brand.
Social Media IRL: Facebook Starts Attributing Unattributable Revenue
JUNE 23, 2016
The Social Marketer’s Guide to Social Media ROI Download Today! As a social analytics company, we’re focused on helping Simply Measured customers connect the dots and correctly attribute web traffic, conversions, and sales that social influenced…but this isn’t a story about what we’re doing today. And why? We have technology!
How to Successfully Mine Your Social Media Data
JUNE 22, 2016
That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. But when we gather social media data, it’s hard to argue against the numbers.
5 Free Social Media Analytics Tools – With Recommendations from Experts
FEBRUARY 4, 2016
Being on social media is second nature for many brands today, but if you really want to make the most out of it, you need tools to help you understand what’s being said and by whom. Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. ” Keyhole – Quick Social Stats. ” .
What Does B2B Social Media Success Look Like?
MAY 23, 2011
Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Expanded social media following (e.g., White paper downloads.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Create animations?
Social Media Optimization Tools
OCTOBER 31, 2010
Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Heck, we’ve been blogging about SMO since 2006!
3 Unbelievable Lessons and Sessions from Social Media Strategies Summit NYC
JUNE 9, 2016
Last week, social marketers from all over the world came together to be a part of Social Media Strategies Summit in New York City. I brought some serious lessons back with me, but I don’t want to keep them to myself! Don’t Be Afraid of the Dark: How to Measure Dark Social. Kevin Shively spoke about what dark social is, and why you should care.
Riding the Social Media Struggle Bus? You’re Not Alone
APRIL 11, 2012
Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. In social media, as in physical training, it takes time to see substantial results.
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 21, 2010
Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive. 39 social media tools I will use today.
9 Social Media Tools Every Blogger Needs To Know About
OCTOBER 29, 2012
Are you feeling overwhelmed by social media? This is where social media tools can help. Not only do these increase the efficiency of your social media efforts, using a combination of the best tools often results in higher returns from social media. This is currently the social media love of my life. SEO and Social Media.
Instagram Stories VS. Snapchat Stories: What It Means for Marketers
AUGUST 2, 2016
But, according to a recent study, 32% of US teens list Instagram as their most important social network, more than any other social network. Instagram stories give you the opportunity to create micro-campaigns and social contests on Instagram, offering a sense of urgency to content consumption for your followers. Education & Analysis News & Events Social Media
How to Improve Social Media Results With Data
FEBRUARY 22, 2016
Do you want to improve your social media results? Instead, you make data-backed social media decisions. Chances are though, you’re still struggling to analyze what’s happening on social media. Today, I’m sharing 3 specific techniques you can use to be data-informed (and driven) in your social media efforts. Social Bro.
10 Creative Brands Making Instagram Stories Now
AUGUST 8, 2016
But we know that, even when you have the facts, sometimes you need a little creative inspiration to get your social content machine whirring. Metrics to Measure Brand on Social Download. What Your Brand Can Try: Use Instagram Stories to remind followers of pick-up in more “traditional” media outlets. You now have another promotional social channel. Keep
What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016
JUNE 7, 2016
This applies to social, too, and the slow-down in audience growth we’re seeing on even the biggest networks. It’s time to officially divert our attention away from vanity metrics like audience growth, and instead focus on building strong communities on each of our active social networks. 2016 Instagram Strategy Kit Download. This is where social comes in.
How to Use Emojis in Your Twitter Strategy (Yes, Really)
JULY 25, 2016
That said, more and more brands are making emojis an integral part of their social marketing toolboxes, especially on Twitter. Want people to know where they can find you on different social channels? 24 Ways to Test Your Instagram, Twitter, & Facebook Content Download. Education & Analysis Social MediaWe just had World Emoji Day on July 17.
Social Media U: Take a Class in Social Media - ReadWriteWeb
Buzz Marketing for Technology
JUNE 27, 2008
Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. Lesson # 5 Use Social Networks. The Social Media Release.
How To Prepare for a Social Media Internship
AUGUST 22, 2016
Social Media Campaign Checklist Download. Whether you have already landed a social media internship, or are working on it, here’s how to get prepared. . Clean Up Your Own Social. First thing’s first: your own social media profiles need to be polished. spent hours scrolling through the Simply Measured blog and social media feeds.
5 Ways Entrepreneurs Can Increase Social Engagement
JUNE 14, 2016
When you look at the numbers, the extent to which social media has become an integral part of our lives is shocking. The average user spends 28% of their time online on social media, a figure that amounts to 1.72 Keep in mind that this figure isn’t skewed by a small group of teenagers practically living on social media. billion social network users.
3 Ways to Revamp an Aging Social Strategy
MAY 20, 2016
When you start thinking of social media as a personal tool, it makes a lot of sense that Twitter and Facebook want to help you find enjoyable content with their filtering algorithms. But as social media managers, we hate the idea of social networks filtering out our timely posts in favor of popular content. Future of Social Download. Two people?
10 Social Lessons for B2B Companies
JULY 20, 2016
The social media landscape is ever-changing, and so is the way people are making buying decisions. 10 Tips for Increasing Brand Engagement on Instagram Download. Social media is a great tool to attract prospects and customers with your content, and guide them through the buyer’s journey. Here are ten social lessons for forward-thinking B2B companies. 1.
6 Ways to Optimize Your Instagram Account for eCommerce
MAY 26, 2016
Are you wondering how to align social media and business goals? Six of the seven top social media networks have engagement rates that stand at under 1%. This breadth of users and high level of engagement makes Instagram an optimal platform to help your brand market and sell on social. 24 Ways to Test Your Instagram, Twitter, & Facebook Content Download.
The 5 Biggest Changes to Visual Content on Social
JULY 19, 2016
As social media marketers, we hear it all day, everyday: “Visuals are essential to social media success.” Future of Social Download. Visual social media content has evolved its form in the past year, and the following five developments have been the biggest drivers of that change. Education & Analysis Social Media
5 Essential Spreadsheets for Social Media Analytics
FEBRUARY 15, 2012
Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google+ Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. Essential Spreadsheets for Social Media Analytics. Monitor Social Media Reputation.