Kikolani

JUNE 27, 2013

Search engine data is the atlas for consumer understanding. While the number of places consumers go to seek information has grown exponentially, weakening somewhat the role of search engines in the process, search engines (especially Google) stand alone in giving us the ability to mine and analyze consumer inquiry data.

Tools 141

Tools Patterns Adwords Advertising 141

Firebelly

JANUARY 29, 2010

Data Shows That Social Behavior Gets More Followers By Dan Zarrella The linguistic analysis engine behind TweetPsych has given me a bunch of cool data points to analyze, so I’ve begun to look at various factors and their relationship with follower counts.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Sprout Social

SEPTEMBER 1, 2021

As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. The sheer amount of performance data available often leaves marketers overwhelmed. It adds context to your performance data, allowing you to pinpoint opportunities for growth and improvement. Competitor research.

SEO 144

SEO Social Media Metrics Sentiment 144

Dave Fleet

SEPTEMBER 28, 2012

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. Email matters most for repeat customers.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Webbiquity SMM

DECEMBER 19, 2017

There were 22 votes or mentions centered on four trends relating to increased use of established and emerging marketing technologies to analyze and utilize customer and buyer data. Data-Driven Marketing: This hardly seems like a new trend, yet seven B2B prognosticators put this on their list of trends or areas of increased activity in 2018.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

MAY 3, 2016

Sample review: “Great content is key to great social media marketing, and Buzzsumo is just the tool for that…Buzzsumo searches through different types of content including infographics, blog articles, and videos, and shows you the popularity of each piece of content in each social media network. ” — Rebekah Radice.

Tools 100

Tools Sample Samples Price 100

Convince & Convert

NOVEMBER 9, 2015

Now more than ever, the data at our fingertips is ripe for the harvest. But without the proper tools for processing and understanding that data, we would still be in the dark. That’s why data visualization is such a powerful tool. It’s not true for B2C marketing, where paid search is still most effective.

Marketing 60

Marketing Paid Search Mobile B2B 60

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Razor Social

MARCH 16, 2017

but also to perform a more advanced analysis to track conversions, look at different audience segments, etc. When you set up your funnel and your conversion goal, you’ll also be able to see a nice visual report of the data you’ve been gathering. User Research. Performance. Marketing Automation. Ad Conversion.

Conversation 98

Conversation Tools Template Templates 98

Razor Social

DECEMBER 21, 2016

Research shows that companies that use marketing automation to generate leads have a 53% higher conversion rate on average. Sentiment analysis is also available, so you can filter by positive, negative or neutral mentions. Overall, this is a great tool for competitor research and we use it on a regular basis. Talkwalker Alerts.

Tools 40

Tools BuzzStream Marketing Template 40

Webbiquity SMM

MARCH 11, 2013

He concludes that “Marketers must explore new methods to leverage all elements of the communication mix—advertising, sales promotion, PR, direct marketing, search, Web, and social media—into a single, cohesive, holistic approach.” Marketing Research Chart: Does your organization have an inbound strategy? by MarketingSherpa.

SEO 192

SEO Paid Search Engineering Reputation 192

Sprout Social

NOVEMBER 15, 2021

Social Media Today is an Industry Dive publication providing original analysis on what’s happening in the social media world. Sprout’s Insights blog is home to tactical how-to articles, interviews with fellow social media marketers, original research and more. Market research tools. Market research , of course.

Resources 90

Resources Team Marketing Skills 90

Techipedia: Tamar Weinberg

JANUARY 5, 2011

The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically. David performed an analysis with a video to achieve that level and gives us some really great takeaways. This post explores YouTube, Twitter, Facebook, and Flickr.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Writtent Blog

AUGUST 3, 2016

8 Optimize CTR from Google Search Results. #9 9 Do Topical Analysis for Key Pages. #10 57 Focus on Keyword Research. #58 The beauty of this method is that it relies on data that shows which URLs Google is already deeming worthy of ranking well and then helps those pages rank well by optimizing them for worthy queries.

SEO 0

SEO Google Sites Engineering 0

Proactive Report

JUNE 15, 2016

The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required. Since LinkedIn has access to the hiring data of millions of companies and professionals across the globe, it stands to reason that we should pay attention to their insights.

Skills 40

Skills LinkedIn Health Care Statistics 40