Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. How do they identify brand mentions for competitive analysis? Add to that, tight budgets and limited manpower.

Brands 85

Brands Sentiment Analysis Marketing 85

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. This means you need a smart, organized strategy combined with the right competitor analysis tools. Sprout’s sentiment analysis tool can also provide insights into how customers perceive your competitors.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Keyhole.co

DECEMBER 15, 2023

Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance. However, Mentionlytics also comes with a fair share of cons: The Basic, Essential, and Advanced packages may only be a little higher in price than other competing tools.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 128

Review Brands How To Analysis 128

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. For example, you can get ahead of negative sentiment before it snowballs into something more serious like decreasing stock value or plummeting sales.

Social Media 79

Social Media Sentiment Metrics Data 79

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media.

Engagement 106

Engagement Tips Loyalty Metrics 106

Sprout Social

AUGUST 17, 2022

From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight. Perhaps not surprisingly, RivalIQ’s platform focuses on competitive analysis to help brands keep an eye on their business rivals. Consider that the stakes are high when it comes to your social mentions.

Campaign 125

Campaign Social Media Tools Hubspot 125

Keyhole.co

MAY 16, 2023

Competitor analysis Media monitoring spies on competitors’ online activity so you stay ahead of the curve. This way, you can compete better in the stifling brand race. From your share of voice in the market to monitoring a trend analysis over a custom time period, QuickTrends is simply astounding.

Tools 52

Tools Sentiment Analysis Metrics 52

Convince & Convert

AUGUST 29, 2017

Your direct competitors: These are the brands competing with you for dollars in the bank. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics. Know Who Is Receiving More Positive (and Negative) Sentiment. They sell the same (or comparable) product or service.

Compete 160

Compete Analytics Analysis Sentiment 160

agora pulse

JUNE 13, 2020

The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. The ability to identify influencers, monitor competing brands, gain a deep understanding of target markets, as well as track hashtags and keywords, allows us to easily gain insights that come in handy for future campaigns.

Analytics 204

Analytics Tools Twitter Hashtag 204

Keyhole.co

MARCH 14, 2023

For one, monitoring sentiments around your brand t o oversee your overall brand health , as well as track web mentions. It p rovides a visual representation of your competitive analysis. will simplify Instagram competitor analysis for you. Rival IQ With Rival IQ , you can run your Instagram competitive analysis in minutes.

Metrics 52

Metrics Analytics Instagram Tools 52

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis!

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Keyhole.co

NOVEMBER 10, 2023

But competitor benchmarking compares your processes, products, and ROI against competing brands. Run sentiment analysis , dig into the reviews and see where you can improve. How to perform a competitive benchmarking analysis Till now, we have attempted to understand the nitty-gritty of the process.

Metrics 59

Metrics Analysis Comparison Price 59

Sprout Social

OCTOBER 31, 2023

For example, to get an overview of a competing brand, a prompt could read: Give me a brief history of Nike’s more successful shoe line. Sentiment mining algorithms analyze the processed information and detect the tone to match the intent of the user. This is especially useful in marketing communications and customer care.

Tools 100

Tools How To Sentiment Training 100

Unmetric

SEPTEMBER 9, 2019

Competitive-set benchmarks give you a definitive look into the position of your brand against your direct competitors whom you compete within your industry. Sentiment analysis helps you identify how a certain brand or post is perceived by people. Amazon’s Alexa is an excellent SEO tool for competitive website analysis.

Tools 85

Tools Hitwise Analysis Price 85

Convince & Convert

OCTOBER 30, 2017

Listening has become the stalwart of social data analysis techniques. Beyond just your brand, you’d also want to listen to what people say about basketball shoes, and then zoom in to analyze what they say about your basketball shoes versus competing products in the same category from Nike, Adidas, etc. Industry and Brand Influencers.

Brands 193

Brands Sentiment Influencer Survey 193

Keyhole.co

DECEMBER 30, 2022

It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. Did you know that Keyhole users report saving at least 5 hours every week with automated data gathering, reporting, and analysis? And as a bonus, it’s extremely user-friendly.”. Followerwonk.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Convince & Convert

AUGUST 29, 2017

Your direct competitors: These are the brands competing with you for dollars in the bank. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics. Know Who Is Receiving More Positive (and Negative) Sentiment. They sell the same (or comparable) product or service.

Compete 109

Compete Analytics Consultant Analysis 109

Sprout Social

MARCH 13, 2019

Meanwhile, there’s arguably no better place to conduct competitive analysis and track industry trends. Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. Heck, sometimes competing brands might even swoop in to sound off, too. The takeaway?

B2B 105

B2B How To Sentiment Reddit 105

agora pulse

MAY 4, 2016

The ability to identify influencers, monitor competing brands, gain a deep understanding of target markets, as well as track hashtags and keywords, allows us to easily gain insights that come in handy for future campaigns. In fact, their Instagram Analytics covers the full spectrum with a patent-pending ColorTracking analysis.

Hashtag 156

Hashtag Tools Tourism Hotels 156

Sprout Social

AUGUST 10, 2022

Analyze consumer sentiment and brand health. Analyze consumer sentiment and brand perception. There are thousands of brands competing for their attention, and your pitches need to stand out. Key features. View visual data and insights on any topic. Track audience reactions to marketing campaigns. Key features. Key features.

Influencer 113

Influencer Tools Marketing Software 113

Convince & Convert

JULY 30, 2015

When the USA and Japan were competing for the World Cup, buzz for the event was increasing all the time. With football nations Germany and England competing for 3rd place on July 4 th , the buzz around the World Cup and mentions of #FIFAWWC were sure to see a few more big spikes. Game vs. Tournament-Related Hashtags.

Hashtag 60

Hashtag Analytics Campaign Social Media 60

Webbiquity SMM

OCTOBER 13, 2010

Results can be exported to Excel for further sorting and analysis. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. The only caveat is that this may whet your appetite for the full version (see below).

SM2 202

SM2 Vocus Alterian Radian6 202

Keyhole.co

MARCH 2, 2023

When competing in the social arena, knowing is half the battle. Measuring success: Social media monitoring tools provide analytics that can help you measure the success of your social media strategy, including metrics like engagement, reach, and sentiment. What features should I look for in a social media monitoring tool?

Social Media 52

Social Media Tools HootSuite Marketing 52

Proactive Report

APRIL 19, 2011

Adding Smart Tags to the data and then filtering the conversations based on your tags can help you decipher the trends, sentiment and competitive intelligence you need to plan your content and social media activities. Add monitoring tools like Chartbeat, Compete and Alexa. try something like the new NetVibes for business dashboard.

Netvibes 78

Netvibes Bookmarklet Sentiment Wikipedia 78

Sprout Social

APRIL 23, 2024

Refining this approach, by regularly conducting a competitive analysis , turns this reactive action into a proactive data source fundamental to marketing strategy. Before you begin any kind of competitive analysis, you need to identify who exactly your competitors are. What are the different aspects of competitive analysis?

Analysis 83

Analysis Sentiment Marketing Reputation 83

Oktopost

APRIL 24, 2023

Competitive analysis is ripe for the taking if you can make full use of social listening, and tap into the endless resources social media offers – provided you know exactly what it is you’re looking for. With that in mind, here are 5 ways competitor analysis and social listening analysis intersect. Is it more? Is it more?

Analysis 62

Analysis Sentiment Statistics B2B 62

Jason Yormark

JANUARY 12, 2010

Quickly and easily you can see Google Pagerank, Alexa, Compete, and a variety of other data points. What makes their offering so great is the statistical analysis and easy of use. So simple and unobtrusive, yet highly addicting and very informative. If you are a serious blogger or a digital marketer, it’s a must have.

Products 192

Products Tools Social Media Tweetdeck 192

Sprout Social

JUNE 20, 2019

It doesn’t matter what industry you’re in–marketing is a game of competing for the attention of your audience. And while the idea of conducting competitive analysis isn’t particularly “fun,” it’s absolutely necessary. And while the idea of conducting competitive analysis isn’t particularly “fun,” it’s absolutely necessary.

Analysis 104

Analysis Tools Compete Aggregator 104

Sprout Social

MARCH 27, 2024

Fuels competitor analysis Review management platforms give you a unique view of customer sentiment on competitor products and services such as revealing common pain points. For example, if multiple reviews for a competing product mention poor customer service, emphasize exceptional support to gain an edge.

Review 84

Review Brands Sentiment Reputation 84

Sprout Social

FEBRUARY 7, 2024

Respond quickly to new threats What if your competitor launches a new product that directly competes with your flagship offering? Understand customer sentiment Sentiment analysis —a core feature of competitive intelligence—gives you insight into how customers think and feel about certain brands and topics.

Tools 95

Tools Sentiment Marketing Reputation 95

Keyhole.co

DECEMBER 5, 2022

Well, we have a solution- conducting a social media competitive analysis. The key to competitive analysis is knowing what makes your competitors successful. A competitive analysis also helps you develop a long-term strategy as part of your business strategy. What is social media competitive analysis? What are they doing?

Analysis 52

Analysis Social Media How To Sentiment 52

Sprout Social

JANUARY 5, 2023

Competitive analysis: analyzing a competing brand or product. Campaign analysis: reporting on how a campaign is performing. However, it’s notable that a good chunk of those burrito mentions has a negative sentiment. Paying attention to positive and negative sentiments around your brand is crucial. Our suggestion?

Social Media 84

Social Media Sentiment Hashtag Analysis 84

Keyhole.co

APRIL 26, 2023

Volume and Sentiment The volume metric indicates how much people are talking about your business or brand online. Sentiment shows you how people feel about your brand. To measure sentiment, monitor messages and relevant keywords online. Sentiments around your brand. It counts mentions. Price: $249 — $499 per month 3.

Metrics 52

Metrics Social Media Tools Sentiment 52

Sprout Social

MARCH 15, 2022

Use it to track dips and spikes in brand sentiment to better understand what’s happening and why. Insights from social can reveal the strength of a competing brand’s customer loyalty and weaknesses in their offerings. To keep up with consumer sentiment, you need to routinely monitor the conversations happening around your brand.

Reputation 124

Reputation Brands How To Review 124