Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. The goal of competitive monitoring is to understand where (and how) your competitors are outperforming your brand and where there’s an opportunity for you to swoop in. You need to know it all.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Pam Moore

MAY 12, 2019

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn. Your brand is not your logo! Big difference.

Brands 109

Brands Strategy Reputation Authentication 109

Pam Moore

NOVEMBER 23, 2016

Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. It enables even the smallest of businesses to increase brand awareness, build community, nurture relationships. Using Facebook live video enables business marketers to humanize their brand.

Small Business 60

Small Business Video Facebook Training 60

Oktopost

OCTOBER 10, 2022

Branding is crucial for every business. However, before you can form a strong brand image, you first need to make sure that your brand is visible to the right audience. In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond.

Brands 75

Brands B2B SEO Influencer 75

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together. SoundCloud.

Activities 97

Activities Brands Analysis Template 97

Sprout Social

NOVEMBER 28, 2022

Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. This is especially useful for brands who rely on long-form content, like media companies. People want to see the faces behind a brand.

Instagram 127

Instagram Engagement Brands Avatar 127

Pam Moore

MARCH 26, 2019

It's in the DNA of successful franchisor founders to empower their tribe of franchisees and customers to be the best brand evangelists in the world. They fear that putting the technology in the hands of their franchisees will open up their brand for more risk. Many franchisors will state they are a big fan of digital and social.

Organization 106

Organization Social Media Brands Training 106

Pam Moore

MARCH 8, 2018

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. The Living, Breathing, Human Brand.

Brands 167

Brands Training Policies Template 167

Keyhole.co

DECEMBER 15, 2023

But with an extensive online presence, many big brands convert their online reach into actionable engagement. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

FEBRUARY 18, 2020

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Responding to customers has been shown to lead to stronger brand loyalty among customers.

Social Media 136

Social Media Strategy Brands Airlines 136

Waxing UnLyrical

DECEMBER 21, 2018

Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. When planning and strategizing for your entire brand or a specific campaign, all the above come into play. The barrier which is plotted the furthest to the top right is the most important and most addressable barrier to achieving the business goal.

Strategy 220

Strategy Analysis Collaboration Small Business 220

Pam Moore

JUNE 12, 2019

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. Developing your own personal Twitter brand persona.

Authentication 111

Authentication Strategy Brands Twitter 111

Pam Moore

JUNE 10, 2017

Unfortunately many small business owners and marketing teams jump on social media expecting fast results. Unfortunately many are unprepared, impatient and lack a cohesive marketing, business, content marketing and brand strategy, yet wonder why they see zero return on their investment. SoundCloud.

Social Media 167

Social Media Marketing Small Business Influencer 167

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. Understand which hashtags compliment your brand Prioritize relevancy over popularity to reach the people most interested in what you’re sharing.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Pam Moore

JUNE 22, 2017

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? 57% of brands also stated influencer content out-performed their own brand content in a recent study from Linqua.

Course 163

Course Influencer Training Small Business 163

Pam Moore

APRIL 1, 2020

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

Apple 78

Apple Brands Tips Consultant 78

Pam Moore

MAY 27, 2019

Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. Ensure your audience and potential customer remembers your brand when it comes time to make a purchase decision? Help your potential customers know that you are the right fit for their business needs?

Data 106

Data Brands Strategy Authentication 106

Pam Moore

MAY 14, 2017

Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? Branding strategies, brand storytelling and even emotional branding is not new. Branding strategies, brand storytelling and even emotional branding is not new.

Brands 166

Brands Authentication Wikipedia Training 166

Pam Moore

MARCH 5, 2019

Audience Analysis Worksheet (worksheet to help you prioritize your niche). Content Inventory Worksheet (conduct your own content audit and asset inventory analysis). Need help taking your brand to the next level? Want to leverage social media, digital marketing and branding to grow your business?

Marketing 109

Marketing Template Templates Analysis 109

Pam Moore

AUGUST 8, 2019

Your brand is the foundation and one of the most important aspects of your business. Bottom line, you have one chance to make a first, second and third brand impression. It doesn’t matter if you are a solo entrepreneur, small business, large, super size, business to business, business to consumer or anything in between.

Brands 60

Brands Strategy Reputation Training 60

Pam Moore

JUNE 12, 2019

Tapping into the OPC can be a huge turbo boost to zoom your brand, business results and both personal and professional relationships. This is because at the heartbeat of social media, business and life is people. Audience Analysis Worksheet (helps you prioritize your niche). SoundCloud. Ever heard of the OPC?

Communities 101

Communities Brands Content Authentication 101

Pam Moore

JUNE 8, 2017

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? The biggest mistake people make when it comes to building their social brand is blurring these two words. How do I know how much is too much?

Authentication 167

Authentication Brands Training Communities 167

Pam Moore

APRIL 28, 2017

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. There are also agencies who are claiming to help brands big and small build relationships with an influencer marketing program.

Influencer 167

Influencer Brands How To Marketing 167

Bill Hartzer

JANUARY 23, 2024

The report, fueled by the analysis of millions of video hours and insights from over 500K content professionals globally, serves up a buffet of revelations for marketers and businesses hungry for a winning social media strategy. Businesses are witnessing the impact of video content on boosting their bottom line.

Report 95

Report Platform Video Film 95

Pam Moore

AUGUST 7, 2017

Welcome to the digital age of marketing where you are the brand. You can run and hide but you can't escape the need to build your personal brand. When a new potential client contacts us to do business, the first place go to learn about them is the internet. You don't build your personal brand in minutes or hours.

Brands 162

Brands How To Training Authentication 162

Pam Moore

JANUARY 14, 2019

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? The biggest mistake people make when it comes to building their social brand is blurring these two words. Becoming a human brand isn't going to happen overnight.

Authentication 99

Authentication Brands Template Templates 99

Pam Moore

MAY 19, 2023

It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. Improved data analysis and decision making. Personalized and targeted marketing.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. Improved data analysis and decision making. Personalized and targeted marketing.

Team 147

Team Marketing ROI Training 147

Writtent Blog

JULY 22, 2013

The small business landscape is arguably tougher than ever before. A recent Constant Contact survey found that 59% of SMB CEOs feel it’s harder to run a business than it was 5 years ago, a factor which can primarily be attributed to quickly-changing technology and marketing best practices. What About SWOT Analysis?

Analysis 106

Analysis BuzzStream Marketing SEO 106

Webbiquity SMM

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram.

B2B 259

B2B Examples Company Instagram 259

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Don’t pretend you are someone or a brand you are not. Life and business work so much better when lived in high human definition with no filters.

Brands 105

Brands Authentication Template Templates 105

Pam Moore

MAY 9, 2016

Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! ” Source.

Brands 113

Brands How To Authentication Wikipedia 113

Pam Moore

NOVEMBER 29, 2017

Our agency, Marketing Nutz builds and executes influencer marketing programs and social media strategies for brands of all sizes, from startups to Fortune 10 brands that implement the technology at events as large as the Super Bowl. These methods work for any size brand and business with budgets big and small.

Influencer 160

Influencer Training Marketing Small Business 160

Pam Moore

NOVEMBER 29, 2016

It’s a wonderful thing when you don’t have to sell to your customers, instead they contact you and are excited to business with you! They aren’t thinking “should I do business with this person or brand.” ” Instead they are thinking “HOW can I do business with this person?”

Brands 60

Brands Strategy Small Business Authentication 60

Pam Moore

NOVEMBER 23, 2017

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. The truth is even small businesses can join the Cyber Monday and online holiday sales to drive business results.

Social Media 165

Social Media How To Marketing ROI 165

Keyhole.co

SEPTEMBER 12, 2023

Publer Next up is Publer , one of the best social media management tools for small businesses. One of the best social media tools for data analysis, Keyhole keeps your digital presence ROI-focused. From measuring engagement metrics to running competitor analysis, Keyhole does it all with just a few clicks.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52