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Alternative Funding for Small Businesses

Spin Sucks

Alternative funding for your small business requires certain protocols and putting on your salesman to sell your business idea out there. Here Tom Buckland looks at small business funding options you can choose from. The post Alternative Funding for Small Businesses appeared first on Spin Sucks.

Small Business Marketing Optimization Tips for 2016

Webbiquity SMM

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. You’re probably thinking, “If only I had more time today!,” but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. Guest post by John Oechsle. Data Management.

Why Small Businesses Need PR

Proactive Report

Every small business owner is concerned about the bottom line.  That, after all, is what business is all about – profit. However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations. How to make more sales, be more productive, cut costs and increase the ROI. 

How to Master Facebook for Small Business

Sprout Social

That doesn’t mean that you cannot rock Facebook for small business. But what if you are completely confused about how to market to and engage with these users as a small business owner? Using Facebook for Your Small Business. Facebook for small business should tackle several different aspects of your marketing, social media and content teams.

How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can  undeniably  grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Remember to stay focused on building the right community, meaning targeted followers who are a good fit for your brand. Here are the top ones: 1. Referrals.

90 Percent of Small Business Use Social Media

Ari Herzog

A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person. You also need to integrate internet communications into your normal routine of business networking. The takeaway is clear. Got a question?

What “Big” Social Media Means for Small Businesses

The Realtime Report

Social media and viral content working on such a large scale is always a marvel to behold; however, it does create a bit of a conundrum for small businesses. The latest Miley Cyrus meltdown or Superbowl stunt may not exactly be the best fit for our businesses and brands, nor may such stories mesh with our marketing. The key to social is setting goals and starting small.

How LinkedIn Endorsements Can Work for Your Small Business

Techipedia: Tamar Weinberg

If you’re not already familiar with and using LinkedIn, you’re missing out on a great [small] business tool. And now new data indicates that LinkedIn is more popular than ever with small business professionals, making it a free and valuable resource for growing and promoting your business, particularly through the use of a new feature called Endorsements.

Small Businesses Have a Unique Opportunity in Social Media

Spin Sucks

As a small business you have something the big guys can never have. You understand your brand, your industry, and your customers. According to a recent study by Blue , 50 percent of small businesses report they have developed new leads from social media. So social is working for small businesses.  Where does Meesch get most of their business?

Mobile Technology and Your Small Business

Ari Herzog

In my opinion, mobile technology is the future of all communications for your business, internally and externally. Because of the expense, many small businesses have relied on more basic ways to spread information about their business: customer loyalty and word of mouth. Is your small business taking advantage of mobile technology? It is a way of life now.

Why Small Businesses Need PR

Proactive Report

Every small business owner is concerned about the bottom line.  That, after all, is what business is all about – profit. However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations. How to make more sales, be more productive, cut costs and increase the ROI. 

How To Look Big – For Small Businesses

Small Business Mavericks

Just because your business is small doesn’t mean it has to look small. You can look like a big brand with just a little effort. Branding is a strategy. What you want to do is build your brand and that means connecting with your audience in thoughtful ways over a period of time. Here are 4 ingredients to great branding that every small business owner should know: Create a logo that is simple, easy to recognize, and that speaks to your audience. You do want people to associate it with your business. Be consistent.

10 Areas Where Small Businesses Lack an Online Competitive Edge

Kikolani

We all know it; even though we wish it weren’t true: small businesses have limited resources. They often have only enough time, money, and patience for the core of their business. Certainly, a small business should never sacrifice its unique selling position. But it’s equally true that businesses need exposure in order to stay up and running.

10 Facebook Hacks to Make Your Small Business Look Colossal

Kikolani

billion active users it’s wise to have a good brand establishment over there. Whether you are a blogger, artist or a small business, marketing on Facebook could surely get you tons of exposure and leads for your business. If you are a small business owner and want increased exposure on Facebook, then read on. Get a fully optimized business page.

Small Business Owner: Google Crushed Me

Bill Hartzer

An interesting post was written by a small business owner , sharing his experience about being crushed by Google. In the article, he claims that after working hard for 12 years building his online business, Google reduced the site’s traffic from 2000 visitors a day to a few hundred a day: all without warning. At this point as I said I’ve managed to stop the bleeding.

A Social Media Approach Every Small Business Should Be Using

Rebekah Radice

Are you a small business owner looking to expand your online presence? While the effective use of social media continues to elude many small business owners, there are proven benefits to establishing a solid online presence. So, how can your small business benefit from social media ? Put these pieces in place to increase reach and grow your business!

Interview With a Small Business Owner Crushed by Google

Bill Hartzer

May is small business month, so as a follow-up to a blog post I wrote recently , I tracked this small business owner, Ira Zoot from TicketStub.com, and interviewed him. Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google. Bill Hartzer: What’s your name what kind of small business do you own? So … sure.

7 Awesome eCommerce Platforms For Small Businesses

Kikolani

to make buying decisions, small businesses are starting to realize the need to keep up with online operations to cope with the plunges and peaks of consumer demand. Most successful businesses today sell products and services on the Internet. It is designed to help businesses build a functioning web store and despite it boasting advanced features such as web 2.0 Busines

14 Experts Predict 2013 Social Media Trends for Small Business

Blue Focus Marketing

When I started this post, I wanted to share 13 Social Media Predictions for Small Business in 2013. The experts I consulted see only a bright future ahead for small businesses. 1. – “In 2013, small businesses will need to strengthen their ties to their customers as the world keeps getting smaller. Small Business Social Business Social Media Trends

14 Ways New Facebook Betrays Small Business

Convince & Convert

The IPO is coming, and even though Facebook is the largest seller of online advertising, it has massively under-monetized its inventory due to the relative paucity of big-brand spend. Most of Convince & Convert’s clients are larger corporations (or the agencies that serve them), but we’re a small business and work with a few as well, and I never thought I’d yearn for the cozy embrace of Google and it’s methodologies and mechanisms that were – and are – small biz friendly. But for small business, it might hurt.

Secrets to Social Branding Success for Small Businesses

Blue Focus Marketing

Welcome to the social media conversation of 2013, where business and marketing communities have accepted the why of social media, and now they have begun asking the how. Everywhere we look, small businesses are ready to go social, but many of them are wondering where to begin. In social media , brands truly get to choose their own adventure. Be human.

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

For small businesses, marketing often takes a back seat to day-to-day operations. Compounding the challenge: Consumer use of emerging technologies is moving faster than a typical business owner can keep up with. Small farms, chefs, and foodtrepreneurs jump through hoops to get a SKU of their product on shelves at the local grocery chain. Good Things Come on Packages.

3 Benefits for Small Business Cloud Computing

Ari Herzog

As an advocate for small businesses, I am always looking for resources and innovations that can help them to compete and succeed. While cloud computing is not a recent development – in fact, it’s actually been around for quite a while – it is something that offers increasingly viable and affordable opportunities for small businesses. Small business cloud users can save money by not having to continually upgrade and search for the right computer systems. It is no wonder that many small businesses have already made the move to the cloud.

Should You "Personal Brand" A Small Business?

Diva Marketing Blog

We called it "The Business."  . My parents owned a small business, a marketing research company Ellington Surveys, in metro Boston. Although I joke about it, anyone who grew-up in a small business knows how  The Business  often does become an extention of your family. Do you build your reputation around the  identify of The Business ? Extra fun part.

Getting Your Small Business Ready for Google+

Blue Focus Marketing

There are many useful features that will work for your personal brand now and, coming soon, for your small business.  That is, different messages for different groups which has strong marketing implications when business pages are available from Google+. Trusted brands get recommended.  It’s that simple.  What Google+ circles mean to your small business.

10 Steps to Create A Content Marketing Blueprint For Small Business

Blue Focus Marketing

Although this powerful marketing strategy is one of today’s biggest buzzwords, many brands are still hesitant to jump into the mix. Have you designed a content marketing plan for your brand in order to seize opportunities in the current economic climate? When your brand story engages your audience, you gain their attention and create positive interactions with your brand.

8 Easy Ways to Use Social Media to Market Your Small Business

Rebekah Radice

Want to use social media to market your small business, but struggling to gain traction? In fact, only  53% of small businesses  say they actively use social media. As a small business, running the day to day can leave you feeling stretched thin. Add to that the overwhelm of marketing your business and you have the makings of a meltdown. The rest?

Show 491 – How Small Business Beats the Competition

Engaging Brand

Imagine taking a road trip with two of your friends and looking at how small businesses beat the competition? That is what Mike Mazzeo did with Paul Oyer and Scott Schaeffer  actually did, visiting over 100 small businesses looking for lessons for entrepreneurs and small business owners. Their lessons have been shared in the Roadside MBA: Backroad Wisdom for Entrepreneurs, Executives and Small Business Owners. What is the secret sauce for small businesses success? How small business can make the best decisions on pricing.

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Secret Sauce for Small Business: Building Social Media Communities

Blue Focus Marketing

“Social Media Communities Empower Small Businesses&#. Since Craig seemed approachable, I asked him how he thought small businesses should use social media to build communities, understanding that he built a small online business into the Internet’s 10 most-visited English language sites.  Small Business Ad Agencies Get Social. mnburgess.

Five Key Soft Benefits of Social Media for Small Business

Social Marketing Forum

Small businesses have however always relied on a strong relationship to drive recurring revenue, which is why adding social media to their marketing mix makes so much sense. Brand marketing Relationship marketing Social media marketing brand marketing relationship marketing small business social media marketing

Will Brand Domain Names Be A Small Business Opportunity?

Small Business Mavericks

I know Frank Reed says a recent ICANN ruling that will allow large corporations to purchase their own domain name extensions for their brands will only be available for the big guys – small businesses won’t be able to afford it. However, I can see opportunity here for small businesses. So, for instance, imagine Samsonite applying for one of these branded TLDs and paying the fee. large corporate brand could conceivably purchase its own domain name and sell domains to anyone willing to pay their fee. What do you think?

Lessons for Small Business From the Top Marketing Professors

Blue Focus Marketing

To ring in the New Year, I asked my colleagues for their best advice for small businesses in 2013. Think through your business strategy and what your brand should stand for both in the short-run and in the long-run even before you select a name and develop customer facing programs. Small businesses need to monitor social media to set realistic goals.

Favorite Social Media Management Tools for Small Business

Convince & Convert

Although we consult primarily for large and medium-sized businesses here at Convince & Convert, we are often asked online and in speaking engagements about social media management tools for smaller businesses. Are you looking for increased chatter about your brand or topic across the web? Are you stacking your brand up against a competitor to see who performs best?

Measuring Social Media ROI | Small Business Mavericks

Small Business Mavericks

» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand.&# I highly recommend you read this article. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick?

Video: Thoughts on Social CRM for Small Businesses

Dave Fleet

As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. which weren’t originally designed for business uses. Small businesses can touch every one of their customers, and have a significant effect in doing so.

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Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing

Blue Focus Marketing

As predicted by marketing experts in early 2012, powerful trends such as content marketing are already reorienting and rewiring the business world in this digital bazaar. It’s not just that social media is exploding; it’s how brands communicate. In fact, it has proven quite successful for smaller businesses looking to boost their visibility and generate more leads.

Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]

Blue Focus Marketing

As marketing dollars flow from traditional to social media , more small businesses are leveraging social platforms in order to drive traffic and increase visibility. Nearly 60% of small businesses surveyed plan on spending as much or more in 2012 as they did in 2011 on online marketing efforts , according to the 2012 AT&T Small Business Technology Poll.

3 big brand lessons to apply for small business marketing success

Absolute PA

This cruise was different…. I was among a group of 20 talented solo business entrepreneurs as part of WE Mastermind. business building retreat hosted by Emmy Award winning Natalie MacNeil and Suitcase Entrepreneur, Natalie Sisson. Here are 3 big brand lessons I took home from a massive hotel-boat-at-sea. 1. Weaving our brand personality into everything we do. Showing up.

8 Social Media Tips for Small Business

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 8 Social Media Tips for Small Business by Pam Dyer on April 11, 2010 Share The majority of small businesses (52%) believe that having a social media presence is important, according to a national poll of 500 small business owners or managers commissioned by EMPLOYERS. link].

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#AFFILIATEFORBUSINESS 6 IDEAS Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More

Social Media Network Marketing

#AFFILIATEFORBUSINESS 6 IDEAS Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More Marketing your Business and Brand is very important. You can be a multinational giant, a small business, a self owned shop or freelancer. Below You Have Various Resources That Will Enable Your Business To Have A Quick Start InTo OnLine Marketing And Social Media: 1. Get Your Business OnTo A Social Media Space - Already With 3.5

Secrets to Social Branding Success for Small Businesses

Blue Focus Marketing

Welcome to the social media conversation of 2013, where business and marketing communities have accepted the why of social media, and now they have begun asking the how. Everywhere we look, small businesses are ready to go social, but many of them are wondering where to begin. In social media , brands truly get to choose their own adventure. Be human.

5 Partnerships That Will Increase Your New Small Business’s Chance for Successs

Idaconcpts

In many ways, there has never been a better time to start a small business. Still, even the best-run and best-funded small businesses could use a little help in the revenue-generating department. Cross-marketing partnerships — if they’re chosen well and executed properly — can work wonders for your small business. Reseller Services. True Trades.

Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content.