How (and Why) to Map Your Company’s Digital Landscape
Webbiquity SMM
MARCH 30, 2012
Facebook / LinkedIn / Google Plus metrics (i.e. If not, or to supplement the results from those paid tools, do some manual research using free tools like AllTop , Technorati and Google Blog Search. Find relevant groups on Facebook and LinkedIn. followers/fans/circles, how complete is their profile, level of activity).
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