Proactive Report

FEBRUARY 20, 2011

As early as 2004 Southwest Airlines used press releases to sell their new route to Philly. But it is time to go beyond the output and impressions and track behavior and action. We can work with IT and marketing and figure out ways to track the activity that comes from our PR/social media efforts.

Metrics 75

Metrics Conversation Social Media Bazaarvoice 75

Koka Sexton

MARCH 19, 2012

Setup a profile on Twitter and push out feeds, leadgen content and press releases. Airlines, restaurants and even car manufacturers have been the leaders in this space. To gain the most of these social channels companies need to realize a few things that seem like common sense to me but I’m biased.

Press Release 96

Press Release Skills Yammer Social Networking 96

Oktopost

SEPTEMBER 24, 2019

Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo. People are naturally skeptical of messaging that comes from executives, owners, and faceless press releases. .

Reputation 83

Reputation Press Release Airlines Construction 83

The Marketing Blog

DECEMBER 8, 2007

Product Release(s) Feature Update(s) Think about something more intriguing above two points are quite normal. What else can you do apart from sharing a link/press-release? What You Need to Think ? How is it providing value to my blog readers? Does it really fit my reader-base? Address the name clearly.

Questions 100

Questions Web 2.0 Startup FeedBurner 100

Sprout Social

MAY 3, 2017

Whether or not you write press releases is not the key focus. Incorporate Social Media Into Your Press Release Strategy. When you craft a press release, are you making sure that it’s also social media friendly? Extend your press release life span by including a social media post.

Social Media 100

Social Media Press Release Influencer Airlines 100

Convince & Convert

APRIL 12, 2012

The full report was $500, and I’m a cheapskate so I don’t have all of the details, but the press release headlines that hit the wire I guess it was last week are pretty interesting, in that they point to a broad trend that we’ve brought up a couple times. Call centers and whatnot. What do you think about that?

Hotels 118

Hotels Instagram Authentication Social Media 118

Keyhole.co

MAY 19, 2023

Fewer than half have pre-drafted messages for social media and the press. Besides, don’t forget about such channels as a blog, newsletter, press conference, press release, etc. Consider developing a dedicated social media strategy for crisis communications.

Reputation 52

Reputation Brand Monitoring Exercises Team 52

Social Media Strategery

SEPTEMBER 18, 2011

In some ways, advertising itself is the goal (see USA Today’s Ad Meter or the press releases that companies issue about their ads ) and has led to a greater focus on views, friends, and Tweets than on sales, revenue, or market share.

Advertising 111

Advertising Social Media Press Release Airlines 111

ProBlogger

JULY 1, 2012

Companies like Wal-Mart, Southwest Airlines, Charles Schwab, and BMW are all purpose-driven. And yet this strategy produced better results than a thousand press releases. According to Jobs: “Apple was in serious trouble. Apple had to remember who Apple was because they’d forgotten who Apple was.”. We all know how that ended up!

Strategy 42

Strategy Startup Apple Blogger 42

ProBlogger

DECEMBER 13, 2013

He went to American Airlines magazine and ran an ad for it, telling himself if he sold 30 units, he would pursue production of the item. With loads of expendable money in his arsenal, he released the book and spent $25,000 over the course of a year trying to promote it. No fire stoking. No fish feeding.

How To 46

How To Publishing Press Release Buy 46

Sprout Social

FEBRUARY 18, 2020

For instance, your brand may not use contractions in press releases or long-form content, but that doesn’t always flow like a normal conversation. For instance, the social support team at Delta Airlines initials Tweets that are responses to customers. Social, however, is a great place to loosen the proverbial necktie a bit.

Social Media 144

Social Media How To Hashtag Guidelines 144