Twist Image

SEPTEMBER 4, 2014

Whether it''s structural, management-based or legacy team members, I''m often dumbfounded when I come across organizations that really struggle to get out of their own way to get the job done (well). How do you feel about the airlines? With that, the Irish airline, Ryanair , has a dubious reputation. It''s true.

Airlines 85

Airlines Brands How To Travel 85

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation? Are you snobby?

Reputation 107

Reputation Strategy Brands HootSuite 107

Hootsuite

MAY 16, 2023

And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

DECEMBER 5, 2023

What customers say and how they relate with your business can greatly affect your online reputation. Several brands, including United Airlines, have reportedly lost patrons and billions in value due to their poor management of the Flight 3411 incident involving a forcefully removed passenger that went viral online.

Reputation 96

Reputation Software Tools Sentiment 96

Convince & Convert

AUGUST 8, 2012

Let’s face it, we’re in an industry that consumes case studies like a daily farmer’s market special – we want them fresh, ripe off the tree, and filled with juice. Strategically they’ve aligned their efforts under three pillars: Service, Reputation and Commerce.

Travel 121

Travel Case Study Airlines Consultant 121

Pixlee

APRIL 11, 2017

projected to reach $523 billion within the next five years, digital marketing has become a focus point of all forward-thinking brands. But cultivating long-term success in a rapidly changing digital world requires a focus on branding as well as marketing. Marketing is convincing the consumer to buy a product or service.

Brands 42

Brands Hotels Travel Airlines 42

Convince & Convert

MAY 1, 2015

In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. Their responsibilities span from leading a social media team of over 150 to designing yo-yos.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Pixlee

APRIL 11, 2017

projected to reach $523 billion within the next five years, digital marketing has become a focus point of all forward-thinking brands. But cultivating long-term success in a rapidly changing digital world requires a focus on branding as well as marketing. Marketing is convincing the consumer to buy a product or service.

Brands 40

Brands Hotels Travel Airlines 40

Webbiquity SMM

FEBRUARY 28, 2011

Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Nystrom – Digital Marketing Manager – Social Media, Red Bull. • Debbie Weinstein – Senior Director, Global Media, Unilever. Anyway, on to the list!

List 155

List Twitter Brands Microsoft 155

Sprout Social

JANUARY 22, 2024

Not executive leadership, corporate employees, other customers or even social teams. The demand for more authentic marketing from brands. When brands make frontline employees the stars of their posts and campaigns, it spurs greater audience engagement and strengthens your brand reputation. Elevate them in your social content.

Engagement 113

Engagement Social Media Airlines Authentication 113

Sprout Social

AUGUST 22, 2023

Within the marketing space, I’ve seen executives prioritize CMO candidates with performance marketing backgrounds over more traditional brand marketing. Meta , for example, recently removed marketers’ ability to target underaged users based on their in-app activity. It’s a common trap business leaders fall into.

Brands 83

Brands Loyalty Airlines Marketing 83

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Monitoring social media is like listening in on discussions at a busy market in the digital realm. Social media monitoring: What is it?

Social Media 52

Social Media Sentiment Reputation Analysis 52

Sprout Social

JULY 18, 2023

With the right tactics and tools, a hospitality social media marketing strategy can help you increase brand awareness, gain new customers and supercharge long-term loyalty. New protocol challenged restaurants, bars, hotels, resorts, airlines, event spaces and tourism agencies to rethink how they connect with their audiences.

Social Media 98

Social Media Brands Hotels Loyalty 98

Writtent Blog

MAY 23, 2021

The SGHA as industry Standard Case example The relevant provisions of the SGHA Validity under Swiss law Claims in tort against wrongful SGHA as industry Standard Airlines may choose to contract for Ground Handling services under the terms of a Standard Ground Handling Agreement (SGHA) [link]. It narrowly passed with 51.5

Real Estate 40

Real Estate Guidelines Policies Insurance 40

Hootsuite

AUGUST 29, 2023

Facebook auto reply is the solution every busy social media marketer or swamped customer service agent needs. They also ensure that nothing slips through the cracks and that your team is in the loop with every social interaction. Having instant replies set up saves your team the time it takes to manually answer every inquiry.

Issues 88

Issues Facebook HootSuite How To 88

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more.

B2B 98

B2B Social Media Tools Tips 98

Keyhole.co

MAY 19, 2023

You can just imagine the wild rides Tesla investors take when Elon Musk’s tweets move markets and affect the firm’s image. Public relations crisis management is a set of procedures aimed to prevent or lessen the damage from unexpected events that may threaten the company’s operations or reputation.

Reputation 52

Reputation Brand Monitoring Exercises Team 52

Hootsuite

JUNE 2, 2022

Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation. That way, when worse comes to worst, you’ll be well-positioned to turn your brand’s reputation back around. A social media crisis is any activity on social platforms that may impact your brand’s reputation in a negative way.

Social Media 145

Social Media Tips HootSuite How To 145

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals.

Compete 116

Compete Conference Organization Social CRM 116

Hootsuite

MARCH 27, 2020

For teams working at the center of a crisis (say, government social media teams or health care professionals ) social platforms are one of the top ways to get authoritative information to the population, fast. Know who’s on your “tiger” team. Know who’s on your “tiger” team. What’s a tiger team? Here are our tips.

Social Media 145

Social Media How To Policies Team 145

Sprout Social

MARCH 31, 2020

In short, a crisis represents any social media activity that potentially hurts your brand’s reputation or ability to do business. Also, note that not all crises are totally within your control as a marketer. In some cases, that might mean putting your social marketing on pause or shifting focus. pic.twitter.com/Mjw6qJ5bET.

Social Media 134

Social Media Sentiment Examples Issues 134

ProBlogger

APRIL 23, 2018

Today I’m tackling questions from listener, Julianna Barnaby about whether it’s important to spend time offline building your blog’s personal brand and reputation. You never know when someone you meet will become a reader, collaborator, team member, or even sponsor. Once I met someone who became a team member of my blog.

How To 49

How To Eventful Collaboration Blogger 49

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Social CRM 135

Social CRM Influencer Klout Social Media 135

Keyhole.co

JUNE 30, 2021

However, marketers usually use all-in-one SEO software like SE Ranking that consolidates all data to provide a complete site performance report. Use cross-channel marketing. The main reason to use cross-channel marketing in your media strategy for business is to ensure your audience is constantly seeing your brand. per click.

Data 108

Data Social Media Strategy CPC 108

Keyhole.co

MARCH 1, 2023

However, marketers usually use all-in-one SEO software that consolidates data to provide a complete site performance report. Use cross-channel marketing The main reason to use cross-channel marketing in your media strategy for business is to ensure your audience is constantly seeing content from your brand. Not convinced?

Data 52

Data Social Media Strategy CPC 52

Convince & Convert

JULY 27, 2012

We were on a multitude of airlines during that trip. One of the airlines we were on, I won’t name them, but they are the official airline of a country that borders ours to the north. I’ve been on that airline a few times, because we do a fair amount of work in Canada, and I speak up there a lot.

Airlines 115

Airlines Sentiment Hotels ROI 115

Sprout Social

MAY 3, 2017

With all that being said, here are seven creative ways to use, content marketing, blogging and social media for PR: 1. Use Influencer Marketing to Help PR. One of the biggest creative avenues for enhancing your PR efforts is to incorporate influencer marketing. Be a Contributor or Guest Blogger. BRMens #BRMovesYou.

Social Media 97

Social Media Press Release Influencer Airlines 97

Convince & Convert

JUNE 8, 2010

The ability of companies to win hearts and minds through contextually appropriate, just in time marketing is the hallmark of the Opportunity Economy, and it has never been healthier. That type of rifle shot, competitive marketing would be unthinkable in the “real world&# , but it happens every minute of every day on Foursquare.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Writtent Blog

MAY 9, 2021

The ITA table is checked between the validating carrier and the airline defined in DEI50. 50 Duplicate Leg Cross Reference – Operation Leg Identification is the comment sent by the marketing carrier indicating the operating flight number. A member of the team should contact you within 2 business days [link].

Report 40

Report Insurance Airlines Policies 40

Writtent Blog

MAY 6, 2021

We teamed up with a business attorney to develop free operating agreement templates and a customizable Operating Agreement Tool. 36] For the 2017 general election, the party advocated a confirmatory referendum on the Brexit withdrawal agreement and remaining in the European Single Market.[37]

Airlines 40

Airlines Policies Company Insurance 40