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It Was an Epic Failure

For Real Social Workers

We all know that he is the founder of Virgin Records and Virgin Atlantic Airlines. Sir Richard dropped out of school at the age of 16 to start Student Magazine. The magazine made very little money and was sinking. As a result, Sir Richard shifted gears and revamped his outlook to start a discount mail order record company.

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141,900 Blue Boxes

Ari Herzog

UPS SurePost and FedEx SmartPost would stop, forcing those companies to deliver mail to customer destinations; but since when does UPS or FedEx deliver to the Grand Canyon or remote Alaska? Companies will need to use those couriers to mail bills and customer letters at a higher cost. Catalogs and magazines might end.

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Mongrel Media: When Corporate Comms hijacks Traditional and Social Media

Laurel Papworth

Corporate media is throwing a lot of money at “owning their own channel” e.g. their own tv station, magazines and podcasts yet can we trust corporate media? I wrote a piece on why CEOs should be on Twitter for Unnamed Corporate Media (their magazine, they paid me to write). Or would they? but not necessarily.

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This Week in Social Media – 5/8/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Salesforce has unveiled a Communities solution for the enterprise , which leverages its Chatter platform and other products to create portals that will allow external conversations to be brought into the company more seamlessly.

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Media companies and losing talent

The Way of the Web

And related to that was Neil Perkin, with a typically insightful post asking ‘Why big companies get rid of talented people?’ To quote: Despite talking a good game, many large organisations remain relatively poor at moving talent around the company. So companies take the easy option.

Company 44
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7 Powerful Reasons Why Companies Will Pay for You to Blog

ProBlogger

Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck. If you have the following seven things, then your blog and social media networks will be highly valuable digital assets, sought after by major companies.

Company 49
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Six Links Worthy Of Your Attention #100

Twist Image

American Airlines once offered an unlimited, lifetime first class seat for a paltry half-million or so. Faced with bankruptcy--and realizing this deal costs the company a million or more a year--American decided to try and shut them down. , and both, it could be argued, became irrelevant soon after." american airlines.