Webbiquity SMM

FEBRUARY 28, 2011

Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Nystrom – Digital Marketing Manager – Social Media, Red Bull. • Debbie Weinstein – Senior Director, Global Media, Unilever. Anyway, on to the list!

List 155

List Twitter Brands Microsoft 155

Laurel Papworth

AUGUST 28, 2011

My view is that there are deeper issues here -Qantas brand voice on social media is not their traditional marketing voice. You might want to look at [link] ways-to-deal-with-negative- comments-on-blogs-and-social- media/ point 7 about Southwest Airlines and fighting back. What would Virgin do? SOCIAL PROBLEMS HIGHLIGHTED.

Twitter 102

Twitter System Social Networking Airlines 102

Convince & Convert

APRIL 4, 2012

Tons of great companies that you used as examples of how to brand and how to be unpopular on purpose , and a lot of companies that are not household names intentionally and I think that’s really interesting. So it’s usually easier to sort of turn that battleship when you’ve got a little smaller company anyway.

Forums 122

Forums Case Study Exercises Brands 122

Convince & Convert

AUGUST 10, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. The market will bear that out, right? It’s the visualification of content marketing, and it’s I think a really fascinating trend.

Feed 116

Feed Feedly Campaign Social Media 116

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Social CRM 135

Social CRM Influencer Klout Social Media 135

Techipedia: Tamar Weinberg

DECEMBER 1, 2010

Building these strong relationships gives users a renewed faith in your company and causes them to help be your vocal advocates. And that’s just one of the great benefits of social media marketing thanks to the cheap technologies that make it all possible. Customer service is the new marketing. Big brands are, well, big.

Airlines 196

Airlines Brands Social Media News 196

Convince & Convert

JANUARY 20, 2011

This is contextually appropriate, just-in-time marketing where you find a chance to engage authentically, and you take it. Named One of Arizona’s Top 25 Restaurants by Arizona Highways Magazine, show this message for a discount on an appetizer.”. This is the Opportunity Economy , and social media lets you tap into it like never before.

Foursquare 129

Foursquare Airlines Transportation Yahoo 129

Viper Chill

AUGUST 28, 2012

I recommend that you try a little bit of everything (including podcasting, article marketing, posting on forums, etc) and then hone in on the ones that are getting you more of the type of visitor that you want. Would you see anything about the industry on a magazine stand. Before I go into my research areas, I do want to say one thing.

Adsense 77

Adsense How To Forums Sites 77

Bare Feet Studios

JUNE 7, 2009

Measuring Social Media Campaigns I agree with Derek (a commenter on PBN) on the point that internet-based marketing campaigns can be far more measurable (and accurate and targeted) than traditional print, radio, and tv-based initiatives. This model may not be replicable or scalable though.

Social Media 40

Social Media Tourism Blogger Upcoming 40

Laurel Papworth

JANUARY 11, 2012

Now that the customer has access to most of the same channels as companies, what happens when they decide to create anti-ads? Everyone from time to time has made a teensy little negative tweet on Twitter or status update on Facebook or some other online community against a company. I showed this at a conference once and got told off.

Advertising 109

Advertising List Social Media Tourism 109

Convince & Convert

MAY 3, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. He was basically saying, with augmented reality and the technology that’s available today, we’re already seeing companies who are saying, OK.

Klout 114

Klout Social Media Conference Influencer 114

Convince & Convert

JUNE 8, 2010

But while companies are rightly trying to get their heads around the concept that every customer is now a secret shopper and a potential reporter, not enough attention is being paid to the positive ramifications of real-time business. million times, and takes United Airlines out behind the woodshed for a musical ass-kicking.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Laurel Papworth

NOVEMBER 22, 2009

And what is free stuff anyway – marketing? Mostly because a lot of companies I speak with still can’t get their head around if it’s free, why would people pay? It places ads from companies like Microsoft and Southwest Airlines on profile pages.) And 9,000 buy the magazine at newsagencies.

Social Media 98

Social Media Social Networking Flickr Vimeo 98

Convince & Convert

APRIL 27, 2010

Ask Emmanuel Rosen , – whose revised version of Buzz Marketing should be required reading for all communicators. But what makes Randy exemplary is a simple lesson that every company should reconsider – he relishes the description. Why can’t you make your FAQ a marketing and sales tool, instead of a necessary evil?

Social Media 133

Social Media Strategy Airlines Types 133