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How a Volcano Created a World-Class Social Media Program for KLM Airlines

Convince & Convert

Karlijn1903 Tweet This Social Service on Social Media Karlijn Vogel-Meijer joins the Social Pros Podcast this week, live from Social Media Marketing World in San Diego. Karlijn manages social media at KLM (Royal Dutch Airlines), which is no small task, as KLM gets about 60,000 mentions per week on social media. See you next week!

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A First-Class Guide to Social Media for Travel

Sprout Social

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. 33% switched hotels.

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Car Rental Business: Advantages And Disadvantages

The Realtime Report

At the start, you can limit yourself to budget cars or choose one representative from each class: economy, business, SUVs, minivans, electric cars, premium cars, convertibles. Start collaborating with other companies such as airlines, hotels, or travel agencies. Brand recognition can be increased through strategic partnerships.

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How To Suck As A Brand (With Grace)

Twist Image

When it comes to marketing departments, the problems usually arise from individuals who feel that their own desire to put a unique stamp on the work takes priority over ensuring that the brand is preserved and improved post their departure. How do you feel about the airlines? Great brands always outlast the individuals who serve them.

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An A to Z List by Country of Woman Influencers to Follow

Ignite Social Media

A fashion and travel influencer, Monja’s content on Instagram is stunning. This travel influencer knows how to make you wish you were there with one image. Her account also features photography from other travelers to give you a wide range of perspectives. We love traveling but what about traveling with children?

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Why We Still Love Twitter

Likeable

From a marketing perspective, there are certainly reasons to be skeptical of Twitter. These factors, along with paid media questions around performance and ROI, have put Twitter on the back burner for some marketers. For a master class in customer service on social, look no further than Airline Complaint Twitter.

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Be Here Now Marketing: How United Airlines Can Take Advantage of.

Bare Feet Studios

What I don’t understand is why they seem unable to learn from the recurring problems they experience to be both more efficient and to actually convert them into marketing moments. Here’s a real life example with several free ideas I have for United Airlines , or any airline really. The vacancy lasted about 5 minutes.