Twist Image

JUNE 12, 2014

My good friend Avinash Kaushik (digital marketing evangelist at Google and author of Web Analytics - An Hour A Day and Web Analytics 2.0 ) often sends me a note when I''m being a little too angry or pessimistic about our industry on this blog. How important is sentiment in the evaluation of a brand''s value? brand sentiment.

Data 101

Data Sentiment Marketing Advertising 101

Twist Image

APRIL 19, 2017

Her sentiment was meant to mean that if the music feels right, it will find an audience, but it did give pause. Airline status luggage tags. business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. business blog. digital marketing blog. marketing blog.

Travel 71

Travel iPhone Analytics Airlines 71

Socialized

OCTOBER 1, 2009

If your last flight on jetBlue was really pleasant, you have good brand associations with the airline. If you accept that customer experience is an important component of your brand, then everything posted about your company on Twitter, Facebook, a blog, or anywhere else online is a tiny part of your brand.

Social Media 145

Social Media Brands Radian6 Banking 145

Twist Image

JANUARY 17, 2013

I'm less interested in what Armstrong had to say and that much more interested in the time and sentiment around public forgiveness. This blog post is not about Lance Armstrong or any other celebrity who has fallen from grace. Lance Armstrong came clean tonight on Oprah 's TV network, OWN (sort of. Did he do it? Didn't he do it?

Brands 102

Brands Journal Airlines Sentiment 102

Twist Image

APRIL 19, 2017

Her sentiment was meant to mean that if the music feels right, it will find an audience, but it did give pause. Airline status luggage tags. business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. business blog. digital marketing blog. marketing blog.

Travel 40

Travel iPhone Analytics Airlines 40

Twist Image

FEBRUARY 21, 2014

Back then, you would do an online search and see massive corporate websites vying for search engine optimization over someone with a blog and a bad customer experience. Remember back when the sentiment was that a brand needs to respond to everything - positive, negative and neutral - everywhere? united airlines. It''s not easy.

Case Study 75

Case Study Airlines Issues Publishing 75

Twist Image

APRIL 1, 2016

It was an original sentiment, when I started writing about it, well over fifteen years ago. If you're not an airline, bank etc. business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. business blog. digital marketing blog. marketing blog. mirum blog.

Mobile 40

Mobile Brands Yahoo Banking 40

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. million followers on Twitter? The reality is, there’s never been a level playing field.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Keyhole.co

OCTOBER 21, 2023

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Sentiment analysis: Analyze the exchanges’ emotional undertones. To get immediate updates on mentions, trends, or abrupt changes in sentiment, set up alerts and notifications.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Sometimes you may just realize you have a great piece of content, like a blog article, but posting it again may seem not such a bright idea. Improve data quality.

Data 108

Data Social Media Strategy CPC 108

Visually SM

SEPTEMBER 17, 2015

The downside is that increasing your impressions doesn’t necessarily mean you’re increasing the positive sentiment around your brand. One amazing example is Royal Dutch Airlines which has surpassed its industry average of 11.3% The post One Social Media Metric to Rule Them All appeared first on Visually Blog. Engagement Time.

Metrics 145

Metrics Social Media Airlines Social Media Management 145

Keyhole.co

MARCH 1, 2023

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Sometimes you may have a great piece of content, like a blog article, but posting it again may seem not such a bright idea. or “Which age cohort is sharing our content?”

Data 52

Data Social Media Strategy CPC 52

Visually SM

SEPTEMBER 17, 2015

The downside is that increasing your impressions doesn’t necessarily mean you’re increasing the positive sentiment around your brand. One amazing example is Royal Dutch Airlines which has surpassed its industry average of 11.3% The post One Social Media Metric to Rule Them All appeared first on Visually Blog. Engagement Time.

Metrics 100

Metrics Social Media Airlines Social Media Management 100

Convince & Convert

JULY 27, 2012

We were on a multitude of airlines during that trip. One of the airlines we were on, I won’t name them, but they are the official airline of a country that borders ours to the north. I’ve been on that airline a few times, because we do a fair amount of work in Canada, and I speak up there a lot. Richard: Yes.

Airlines 115

Airlines Sentiment Hotels ROI 115

Mindjumpers

AUGUST 9, 2012

On our blog, we have written about the journey of making the extensive amounts of Big Data reveal as well as increase the social ROI. Airline companies and telephone companies are especially targets of a constant, daily stream of negative comments: In the two examples above, the brands found support in brand ambassadors.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Hootsuite

JUNE 13, 2022

Insights drawn from sentiment or topic analysis can help inform your brand’s voice , engagement plan, and content. Analyzing social share of voice by sentiment and topic is also important. Your media share of voice is the number of times your brand is mentioned across news websites and blogs. Customer engagement. Customer data.

Social Media 144

Social Media How To HootSuite Metrics 144

Hootsuite

OCTOBER 21, 2020

But content about jet-lag reducing seat lighting may speak to airlines. Leverage market research, internal expertise, and other resources to create blog posts, whitepapers, webinars and other content to share on social media. For example, Recaro makes seats for various industries, including automotive and aerospace. Brandwatch.

B2B 98

B2B Social Media Tools Tips 98

Hootsuite

MARCH 27, 2020

And if your social listening strategy is optimized, your team can continue to monitor audience sentiment around your brand, as well as track what’s happening with your competitors and industry at large. Your social media team may well have been the first people in your organization to hear about the crisis, whether local or global.

Social Media 145

Social Media How To Policies Team 145