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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. This can be social media posts, customer reviews, surveys, customer care logs, NPS scores and emails.

Sentiment 112
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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics.

Analytics 350
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Is Your Business Using All 4 of These Core Customer Experience Metrics?

The Realtime Report

Behold these eye-opening statistics: 87% of customers share positive experiences. 84% of businesses that invest in improving customer experience report an increase in revenues. Businesses can then aggregate the feedback to spot trends, establish best practices, identify training opportunities, and so on. Customer Churn Rate.

Metrics 79
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Lithium also includes response assignment and reporting tools. A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly. 6 slick news aggregators you should try by iMedia Connection. A free trial is available.

Tools 206
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22 Best Places for Finding Content to Share on Social Media

Social Media Strategies Summit

You can also create a list of your favorite content providers and do a quick survey of them each day. The news aggregator app, Feedly , is not just a great place to find material but also a great place to keep it organized. Share Survey Results. It’s a great place to look when you’re in a hurry and need quick content to share.

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How to Use Data to Enrich Your Content

ProBlogger

The good news is that there are a couple of free tools that can streamline the process and make sure you’re well-supplied with fresh research: Google Alerts: Set up an alert for keywords from your desired topic area plus words like “data” “study” or “report.” But be wary of sponsored surveys that have a clear commercial agenda, though.

Data 41
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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. The higher the ranking, the higher the cost.