Sprout Social

MAY 9, 2023

Get deep insights into audience sentiment around your brand, and a full audit of your customer care team’s performance and social media engagement metrics. The scores are aggregated to provide an overall sentiment of the brand in terms of customer experience. Neutral statements are counted as zero.

Sentiment 129

Sentiment Marketing Analysis Loyalty 129

Keyhole.co

MARCH 7, 2023

Valuable insights and feedback By analyzing Instagram engagement rates and other metrics such as likes, comments, and shares, brands can gain a deeper understanding of their audience. These partnerships help increase your brand’s reach and impact while building relationships with other businesses and influencers.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Social Media Network Marketing

JULY 29, 2009

In the case of retailers with stores, market basket information enables the retailer to understand the buyer's needs and rewrite the store's layout accordingly, develop cross-promotional programs, or even capture new buyers (much like the cross-selling concept). To put it simply it is Affinity Analysis.It

Analysis 50

Analysis Marketing Retail Aggregator 50

Sprout Social

OCTOBER 22, 2018

When Edelman took a closer look at Glassdoor’s List of the Top 50 Highest Rated CEOs, they found that more than 75% of them were present on social media channels–across a diverse set of industries including tech, trucking, retail, banking, auto repair and accounting, to name a few.

Reputation 72

Reputation Industry Aggregator Research 72

Bill Hartzer

NOVEMBER 2, 2021

US 100 101 104.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Sprout Social

FEBRUARY 21, 2024

Net promoter score is more than just a customer service metric. Why your Net Promoter Score matters Your Net Promoter Score is a key customer service metric. For example, say you work with a retail brand that collects NPS survey data. The modern customer journey exists across multiple channels and countless touchpoints.

Survey 85

Survey Loyalty Data Aggregator 85

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? If it is, we’ll include it in Viral Heat.

Social CRM 135

Social CRM Influencer Klout Social Media 135

Oktopost

MAY 6, 2019

It’s a healthy obsession, as long as the metrics being evaluated are sound. Marketing Mix Modeling developed in the retail sector. Unlike attribution modeling, it deprecates real-time analysis in favor of performing annual, biannual, or quarterly analysis using aggregated historical data.

Marketing 118

Marketing Analysis Retail Data 118

Convince & Convert

JULY 27, 2012

Jay: Well, let’s get into speaking of metrics that measure the effectiveness of social media – the segue always gets fantastic, right? There’s a question as to whether it should be aggregated down to individuals. But that’s an aggregate level. Eric: Awesome. That will be a good one. It always works out.

Airlines 115

Airlines Sentiment Hotels ROI 115

Convince & Convert

AUGUST 19, 2012

The biggest problem with this entire field of inquiry is that it often confuses “influence” and “audience” Influence isn’t about eyeball aggregation, and what businesspeople care about (or should) is how effective the person in question is at DRIVING ACTION amongst the people to whom they are connected.

Analytics 140

Analytics Influencer Klout Vocus 140

Sprout Social

SEPTEMBER 28, 2020

The Find Content tool, available in all Sprout plans, aggregates timely, engaging and relevant content that’s been shared across social platforms. River Island , a major international fashion retailer, has seen the results first-hand. Check out our free Social Media Metrics Map. It’s a win-win for you and your customers.

ROI 120

ROI Team Social Media Management Marketing 120

Sprout Social

OCTOBER 17, 2016

Resource How to Find the Best Twitter Hashtags Metrics to Track Impressions The number of times your Tweet appeared in a user’s search or feed. Resource Call to Action Phrases That Convert Metrics to Track Post Reach The number of unique people that have seen your page's posts. Limit yourself to one hashtag per Tweet.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Webbiquity SMM

SEPTEMBER 8, 2010

Among companies who say they are using social media in a recent Digital Brand Expressions survey, only 41% said they had a strategic plan in place to guide activities, and only 69% of those (28% of all social media-using companies) have set up metrics to measure the ROI of social media activities. decrease in traffic. social media activities.

Research 191

Research Social Media B2B Statistics 191