article thumbnail

Social media and the rise of fantasy sports

Sprout Social

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? And what did social media and fantasy sports?

Sports 79
article thumbnail

Google Cracks Down on Spammy Behavior in Hopes of Focusing on Best of AI

The Realtime Report

The measures taken by Google include prioritizing original and authentic reviews over recycled information that passes around aggregator sites. “AI Another recent example of not using AI responsibly is the accusation that Sports Illustrated posted articles by nonexistent authors.

Google 91
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Use Location Data to Decode Customer Conversations

Convince & Convert

During major sporting events, user conferences (like Salesforce’s Dreamforce—see how the team used Geofeedia ), store openings, concerts, and more, find the social content that is most relevant to your event and monitor accordingly. Implement campaigns based on location, and use tailored messaging to reach specific users.

Data 60
article thumbnail

See innovation differently: How social media holds the key to true differentiation

Sprout Social

By using a powerful social listening tool to aggregate and parse all of that conversational data, smart brands can formulate and test hypotheses quickly and then pressure test those assumptions through qualitative research. In short: Be scrappier, and see innovation differently. Lizz Kannenberg Senior Creative Director, Sprout Social.

article thumbnail

Understanding Twitter verification in 2020

Sprout Social

Kayvon Beykpour, Twitter’s product lead, stated in 2018 that their top priority at that moment was to serve the public conversation ; not updating their verification program. Verification plays an important role in finding authentic conversations on Twitter, particularly in the wake of Twitter’s recent move to ban political ads.

Twitter 137
article thumbnail

Brand experience: Why it matters and how to build one that works

Sprout Social

Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

Brands 105
article thumbnail

Why We Still Love Twitter

Likeable

To a certain extent, brands used to be able to establish a broad social tone of voice, and be confident that a generally casual, conversational style would carry across platforms with ease. Whichever cultural niche you’re tapped into (music, politics, sports, The Bachelorette , comedy), this platform is where you’re hearing about it.

Twitter 80