Diva Marketing Blog

JULY 11, 2014

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Joel conducted the analysis and partnered in formulating the research questions. Will this change?

Research 83

Research Smart Phone Aggregator iPad 83

Convince & Convert

MARCH 30, 2016

If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take. With this data overload, brands have the ability to pull key characteristics, sentiment, topics, and conversations from social data.

Research 60

Research Engagement How To Sentiment 60

Sprout Social

JUNE 1, 2021

Sprout users can leverage the Profile Performance Report, which provides a high-level aggregate of performance data across multiple channels, to frame renewal conversations. Brand sentiment. Sentiment data speaks volumes, quantifying how people feel about a business. What does that say about audience preferences?

Sentiment 86

Sentiment Proposal How To Metrics 86

Buzz Marketing for Technology

NOVEMBER 17, 2011

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. What makes what you’re doing different than all of the others?

Microsoft 235

Microsoft Sentiment Engineering Survey 235

agora pulse

NOVEMBER 10, 2020

Audiense Insights is an audience intelligence and analysis tool designed to help you connect with your customers. With Audience Insights, you can identify influencers, research customers, create highly targeted segments, and integrate the data into your social media strategy. Get the ebook “SMART Goals for Social Media Strategy.”

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

AUGUST 8, 2022

While there are native YouTube tools for analytics, the tools below provide an extra layer of competitive analysis. The platform aggregates account data to identify top-performing content and opportunities to optimize. Tubics is a powerful YouTube SEO tool that goes beyond keyword research and ideation. Social Blade.

YouTube 102

YouTube Tools Analytics SEO 102

Diva Marketing Blog

JULY 11, 2014

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Joel conducted the analysis and partnered in formulating the research questions. Will this change?

Research 40

Research Smart Phone Aggregator iPad 40

Sprout Social

FEBRUARY 5, 2020

Sales teams can use social media listening tools to conduct research on prospects’ industry, brand and competitors. Is sentiment trending up or down? As users switched from the old to new experience, we tracked spikes in keyword usage, conversation volume, sentiment trends and more. Are users running into bugs?

Tools 89

Tools Sentiment How To Team 89

Razor Social

MARCH 30, 2016

Campaign Analysis. Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.”

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Keyhole.co

MARCH 7, 2022

According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. With proper analysis, you can identify the real reason and increase the effectiveness of your content. Sentiment shows how people feel about your business. Share of Voice. YouTube Analytics. Wrapping Up.

Report 52

Report Social Media Metrics How To 52

Webbiquity SMM

JANUARY 24, 2011

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&# 6 slick news aggregators you should try by iMedia Connection.

Tools 206

Tools Social Media Lithium Sysomos 206

Net-Savvy Executive

MAY 27, 2011

Proposing a formal definition isn't my point, so let's think about it this way: We do a lot of quantitative analysis these days. We care about the results because they present trends or aggregate data points in some way. They don't really fit into a market research paradigm, but some of them may be important to the business.

Analytics 74

Analytics Aggregator Proposal Analysis 74

Bill Hartzer

MAY 26, 2010

Maestro, TNS Cymfony’s third generation listening and influence driven platform, makes integrating innovative technology with expert analysis easy, yet provacatively informative by helping to identify the people, issues, and trends impacting business – both online, and off.

Cymfony 152

Cymfony Social Media Tools SM2 152

Sprout Social

OCTOBER 22, 2018

But while research indicates that people define transparency as being open, clear and honest, employees often look to executive leadership to be a living example of how that actually manifests for their business. But it should also be the easiest to counter because research indicates it couldn’t be further from the truth.

Reputation 72

Reputation Industry Aggregator Research 72

Sprout Social

JUNE 20, 2019

And while the idea of conducting competitive analysis isn’t particularly “fun,” it’s absolutely necessary. Why Competitor Analysis Tools Are a Must-Have. There are a ton of competitor analysis tools out there to help you quickly and efficiently assess how you stack up against your top competitors. The list goes on and on.

Analysis 101

Analysis Tools Compete Aggregator 101

Sprout Social

DECEMBER 5, 2023

A standard reputation management software also includes news monitoring, competitive analysis, and customer service, which all work together to help brands cultivate a strong reputation. Brand24 features a tool that analyzes the performance of your keywords based on social media reach and sentiment analysis.

Reputation 96

Reputation Software Tools Sentiment 96

Sprout Social

FEBRUARY 22, 2024

To find the right influencers and optimize future campaigns, you’ll need access to audience demographics, brand affinity, competitor analysis, industry trends and so much more. Influencer marketing trend analysis Social media users expect brands to read the room. You learn to do what they did, but better.

ROI 101

ROI Analytics Influencer Campaign 101

Oktopost

NOVEMBER 12, 2020

An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . So before diving into which data analysis tools are best, it’s worth it to have a brief refresher on what they are precisely. What are data analysis tools?

Analysis 136

Analysis B2B Data Tools 136

Sprout Social

FEBRUARY 7, 2024

How to use competitive intelligence tools to grow your business Competitive intelligence tools make it easier to collect, analyze and distribute competitive research , especially when you’re dealing with astronomical amounts of data and dozens of players in the market. Sentiment analysis: Track customer sentiment around specific keywords.

Tools 91

Tools Sentiment Marketing Reputation 91

Sprout Social

JANUARY 29, 2024

Continuous reputation monitoring allows businesses to detect potential issues or negative trends in sentiment early on. An online reputation management strategy powered by routine sentiment analysis can help you make sense of the many factors that contribute to your business’s reputation across the web.

Reputation 116

Reputation Review Sentiment Software 116

Sprout Social

MARCH 27, 2024

Fuels competitor analysis Review management platforms give you a unique view of customer sentiment on competitor products and services such as revealing common pain points. Plus, competitive analysis allows you to anticipate shifts in market share and demand. This transparency manages expectations and allows customers to plan.

Review 80

Review Brands Sentiment Reputation 80

Sprout Social

JANUARY 5, 2023

Tracking and aggregating these one-off social messages through monitoring would be one approach. Using social listening to aggregate that data. . Competitive analysis: analyzing a competing brand or product. Campaign analysis: reporting on how a campaign is performing. The better approach? Strategy #1: Brand health.

Social Media 83

Social Media Sentiment Hashtag Analysis 83

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Tracking sentiment around a brand and its competitors might be important for a product manager.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter analytics tool that allows you to find, filter and sort tweets or followers by categories like location, sentiment, or engagement. Twitter tools for competitive analysis. Or to get more Twitter followers ?

Directory 145

Directory Tools HootSuite Twitter 145

Keyhole.co

OCTOBER 31, 2022

Keyhole is the front-runner among social media analytics tools for a reason: it provides in-depth data analysis in an easy to understand manner. You can also aggregate hashtag tracking results for instant competitive analysis, as well as benchmarking your campaigns. As well as the share of voice, sentiment and the top posts.

Hashtag 52

Hashtag Analytics Tools Price 52

Sprout Social

JANUARY 30, 2023

Over two-thirds (77%) of customers are more likely to increase their spending with brands they feel connected to, up from 57% in 2018, according to Sprout research. Sprout Social’s Smart Inbox tool aggregates every message from all of your profiles in one place. This approach pays off. This is where social data comes into play.

Examples 111

Examples Brands How To Aggregator 111

Keyhole.co

DECEMBER 10, 2022

From campaign monitoring to influencer marketing or from brand monitoring to market research, Keyhole has features to track and analyze multiple metrics. Keyhole can track and perform sentiment analysis for all your accounts to know how people are relating to your brands. Why should you prefer Keyhole? Start Your FREE Trial.

Social Media 52

Social Media HootSuite Sentiment Marketing 52

Unmetric

DECEMBER 10, 2019

Here’s an interesting use case video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric. Using Critical Mention, you can track and analyze your brand on social channels, stay on top of what’s trending in your industry, and gain insights on sentiment and trends.

Social Media 126

Social Media Tools Price Analytics 126

Keyhole.co

DECEMBER 1, 2020

Keyhole is the front-runner among social media analytics tools for a reason: it provides in-depth data analysis in an easy to understand manner. This allows you to research the users interacting with the hashtags to see their reach and overall influence. Let’s dig into the details! Pricing: Free.

Hashtag 106

Hashtag Analytics Tools Price 106

Buzz Marketing for Technology

JUNE 27, 2008

Research Methods ‘Beyond Google’ When “Google” has become a synonym for “research,” how should faculty respond? It’s not necessarily an issue of laziness, perhaps, but one of exposure to a set of research practices and a mindset that encourages critical thinking about competing online sources.

Education 179

Education Research News Google 179

Keyhole.co

NOVEMBER 10, 2020

Keyhole’s real time hashtag analytics and keyword tracking feature enables users to: Monitor and manage social conversations and brand sentiment Identify top influencers Find trending topics Track and aggregate events and campaign data Research live and historical data Analyze your competitors Easily share in-depth reports with your team.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Keyhole.co

APRIL 26, 2023

Keyhole can help you take your Twitter analytics analysis to the next level. Analyze brand sentiment and reduce your crisis response time 5. To get started with Keyhole, try a free trial today. With Twitter analytics complete guide for marketers, you can: 1. Understand what your customers want and need 2.

Analytics 52

Analytics Twitter Data How To 52

Bill Hartzer

NOVEMBER 2, 2021

And do the initial research. I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. Just think. An attorney (or attorneys) got paid to write those 16,728 words. And edit it.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Keyhole.co

JANUARY 26, 2023

Keyhole can help you take your Twitter analytics analysis to the next level. Analyze brand sentiment and reduce your crisis response time 5. To get started with Keyhole, try a free trial today. With Twitter analytics complete guide for marketers, you can: 1. Understand what your customers want and need 2.

Analytics 52

Analytics Twitter Metrics HootSuite 52

Convince & Convert

JULY 27, 2012

The problem was that all the research kept telling us that satisfied customers had this really annoying habit. It turned out that across multiple industries and years and years of analysis and data, guess what? ” So, we started doing a bunch of research and crunching a lot of numbers, as one does. They just kept leaving.

Airlines 115

Airlines Sentiment Hotels ROI 115

Webbiquity SMM

SEPTEMBER 22, 2015

for competitive research. John Koetsier reports on research conducted with more than 1,100 social media managers to determine the most-used social media tools. It’s unusual to have sentiment analysis available for a monitoring tool with a relatively low starting price” of under $100 per month). More than 60% of U.S.

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” These tools can help you find out. 1) Socialbakers.

Social Media 207

Social Media Tools Netvibes Sample 207