Remove Aggregator Remove Analysis Remove Feed Remove Survey
article thumbnail

How to measure brand awareness

Sprout Social

A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Customer surveys Customer surveys involve directly asking your audience about their knowledge and perception of your brand.

Brands 104
article thumbnail

How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Brand experience: Why it matters and how to build one that works

Sprout Social

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. If you conduct a survey to solicit feedback, ask customers specific questions about their interactions with your brand such as “What do you like most about our products?”.

Brands 108
article thumbnail

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Display a feed of brand-related comments from a variety of social networks on your website? Display a feed of brand-related comments from a variety of social networks on your website. sweepstakes, contests and surveys) and publish them to multiple social networks and their own website. Create video emails? twebevent.

Tools 206
article thumbnail

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Campaign Analysis. Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.”

article thumbnail

How to Save the World

Buzz Marketing for Technology

Blog Surveys & Directories. Impact Analysis. want to see more: - original research,surveys etc. category killers: aggregators that capture the best of many blogs/feeds, so they need not be read individually. benchmarks,quantitative analysis. benchmarks,quantitative analysis. The Wisdom of Crowds. ·

How To 100
article thumbnail

Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

But for the most part, the information people want either doesnt exist, or is only valuable with the context of the person who provides it (most effectively communicated in conversations), so the plethora of massive new databases and information feeds are of limited use. Track and aim to halve the aggregate amount of non value added time.