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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 127
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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality?

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How to measure brand awareness

Sprout Social

A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Sprout’s Customer Feedback Report aggregates all customer satisfaction ratings collected via X (formerly known as Twitter), Instagram and Facebook Feedback survey responses.

Brands 110
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Brand experience: Why it matters and how to build one that works

Sprout Social

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. Sprout automatically collects and consolidates information from a variety of sources such as Facebook, Instagram, TripAdvisor and Google My Business, and analyzes the feedback data through text analysis.

Brands 113
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Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms

Proactive Report

These new outlets have several options for reaching their consumers online, including apps, newsletters, podcasts, and aggregation platforms like Apple News or Flipboard. Audience analysis and tracking can help you with this. Podcasts The share of Americans who listen to podcasts has substantially increased over the last decade.

News 52
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How to Use Hashtags: A Quick and Simple Guide for Every Network

Hootsuite

They also make it easier to discover posts around those specific topics, because hashtags aggregate all social media content with that same hashtag. For example, if you use #travel on your Instagram posts, someone who follows that hashtag will see your recent post in their feed. Start by doing a competitive analysis on social media.

Hashtag 145
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Facebook Changes Hitting Monitoring Platforms

Net-Savvy Executive

The new version restricts access to information about users'' friends, and it eliminates the Public Post search and News Feed search options from the Graph API. As for the broader set of Facebook post data, DataSift''s new PYLON API is the so-far exclusive source for most developers in the social media analysis business.

API 40