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How AI insights improve decision making

Sprout Social

Easier decision-making AI insights arm decision-makers with comprehensive, real-time data analysis, reducing reliance on guesswork and intuition. For example, a car manufacturer can use review and AI-driven sentiment analysis to gauge global consumer reactions to product recalls.

Sentiment 111
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How to measure brand awareness

Sprout Social

A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Customer surveys Customer surveys involve directly asking your audience about their knowledge and perception of your brand.

Brands 110
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The Urgent Need for Greater Transparency in the Crypto Space and What Can Be Done to Address the Issue in 2023

The Realtime Report

The analysis also included WOO X’s dashboard in this informal survey. Out of the 51 exchanges surveyed, only 18 including Binance, OKX, and WOO X have proof of reserves statements that can be found either on their websites or Twitter posts.

Issues 91
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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 127
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Role of artificial intelligence in marketing

Sprout Social

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 132
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The case for better social media technology in 2024

Sprout Social

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

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AI won’t replace social teams: Here’s why

Sprout Social

According to a Q2 2023 Sprout pulse survey of 255 social marketers, 71% have started to integrate AI and automation tools into their workflow. For example, Sprout Social’s Optimal Send Times and hashtag recommendations maximize your reach—while sparing you hours of manual engagement and performance analysis.

Team 134