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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 127
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Facebook Changes Hitting Monitoring Platforms

Net-Savvy Executive

The search functions of the API that developers use to monitor public posts in Facebook are going away at the end of April, and the notices and workarounds are going out to customers now. x of Facebook''s Graph API (optional until April 30). It''s meant for broad analysis, not monitoring or engagement. Social media analysis'

API 40
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Campaign Analysis. Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.”

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eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners

Buzz Marketing for Technology

The comparative analysis of fourteen start pages is performed according to a proposed methodology. What I like most is the combination of RSS feeds, bookmarks and widgets in one tab (section) according to a context. The detailed analysis of the students’ opinion is coming. June 5, 2008 9:57 PM. Congratulations!

Netvibes 100
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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications. Need to see the increase in Twitter followers over time?

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Social Media Monitoring: Bespoke, Tailored, or Off the Rack?

Net-Savvy Executive

So much of the public discussion of social media monitoring and analysis focus on commercially available platforms that are more or less ready to go to work. Oracle Endeca Discovery handles data discovery and search analytics, WiseWindow and DataSift aggregate social data, and Lexalytics analyzes sentiment.