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How Attribution Impacts Performance

Jon Loomer

Proper attribution is more important than you think… Your ability to properly feed attribution impacts your results and your ability to interpret results. You also need to set up the Conversions API , which can include both the web API and CRM API. But it’s more than that.

API 146
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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

Enter brand sentiment analysis! In this post, we’ll explore the importance of brand sentiment analysis, how it works, and the steps you can follow to analyze your public sentiment and improve business outcomes. What is brand sentiment analysis?

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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 126
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How to use AI analytics for targeted business decisions

Sprout Social

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports. What is AI analytics?

Analytics 112
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PLEASE Don’t Visit My Google+ Page! Here’s Why.

SocMed Sean

So Google can publish stats all they want, but until I see an active feed like Facebook and Twitter… I just don’t believe it. On my personal profile, you’ll get the same social media insights and analysis that you’d expect from my Twitter feed, Facebook page and LinkedIn profile. –Sean.

Google 273
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8 Best Google Alerts Alternatives For Brand Mentions And Industry News

Keyhole.co

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. The tool is excellent for trend analysis as well. Just feed in keywords and select the custom period using QuickTrends. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features.

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Introducing Instagram Reels Auto-Publishing in Buffer

Buffer Social

Yesterday, after two years of waiting, Instagram unveiled its Reels API to all social media management platforms. Well, we decided to do our own analysis. You’ll find Reels in the Explore tab, after doing a Hashtag Search, in the Reels feed, and via an audio search (when you click on any piece of music).