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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. Tools used for Social Media Analytics.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). Visual.ly ).

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Is E-mail Marketing More Effective Than Social Media Marketing?

Small Business Mavericks

» Is E-mail Marketing More Effective Than Social Media Marketing? What may surprise many small business owners is that social media marketing is so far down the list, especially when it comes to two-way communications. This compared to only 8% for search engines and 5% for social media.

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Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

There are many ways to go mobile: Sending out mobile-optimized emails , enabling your website for mobile visitors, undertaking mobile advertising, Google Adwords for mobile and mobile SEO. Time spent on mobile social media increased by a huge 387% from 2011 to 2012. Here are some facts and stats to consider.

Mobile 231
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How to Create A Linkedin Strategy for B2B Brands

Social Media Strategies Summit

Where else would they go besides social media? Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM.

B2B 130
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Will You Be Part Of The Twitter Self-Serve Ad Platform – Not Sure That I Will

Small Business Mavericks

The platform used is a keyword bidding system much like Adwords and similar keyword bidding advertising options. However, statistics suggest that click-throughs may not be that great. However, statistics suggest that click-throughs may not be that great. Is it right for your business?

Adwords 105
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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

You’re managing the social media networks for your organization and in your opinion, it’s going great. Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Set Social Media KPIs With Your Boss.

ROI 108