Social Media Strategies Summit

FEBRUARY 1, 2024

Step #1: Identify Your Social Media Competitors Google might seem like an odd place to start a social media audit. But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. Do they use a link-in-bio tool?

Analysis 184

Analysis Social Media How To Hashtag 184

Sherrilynne Starkie

JANUARY 2, 2018

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Google Adwords and Analytics certifications are fundamental to online advertising and data insight. Certifications from HubSpot and Hootsuite show inbound marketing and social media management expertise.

Consultant 309

Consultant Social Media Curata Sysomos 309

SocMed Sean

MAY 8, 2019

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. No problem, right? The top-ranked listing in the SERPs get 55% of the clicks.

SEO 239

SEO Strategy Tips Marketing 239

ProBlogger

OCTOBER 6, 2014

Google Adwords has been the most popular tool for online advertising. However, a few know that it can be a highly relevant tool for bloggers too. Many popular blogs are already using Google Adwords to popularize and monetize the sites. Adwords, as such integrates several different methods for advertising.

Adwords 44

Adwords Blogger Google Paid Search 44

Webbiquity SMM

APRIL 26, 2011

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For companies using AdWords, it may seem almost a bit creepy that there is this level of detail about their SEM activities available publicly.

Consultant 137

Consultant SEO Adwords Tools 137

The Social Media Incubator

DECEMBER 16, 2013

For years, Google provided marketers with its keyword research tools, free of charge. Search Engine Optimization specialist, Caroline, Melberg , has been recommending the Google Keyword Research Tool for years as a great place to start your keyword research. Online, things change – rapidly.

Research 125

Research Adwords SEO Engineering 125

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. So it’s no surprise that more than two-thirds of marketers cite measuring metrics as their top priority. To draw accurate conclusions that lead to actionable insights, you will need to leverage the power of a marketing dashboard. .

B2B 62

B2B Marketing Metrics Adwords 62

Bill Hartzer

MARCH 31, 2014

Google soon will revoke access to all websites’ Not Provided keyword data normally viewed via Google Webmaster Tools , Google Analytics , and Google AdWords , and offer 100 percent of the keyword data exclusively to site owners who move their websites to the new.Google gTLD and make their websites secure.

Domain Name 167

Domain Name Google Adwords Paid Search 167

Social Media Marketing

FEBRUARY 8, 2021

Digital marketing has been a key element in the overall marketing strategy of businesses. Marketers usually combine numerous strategies in campaigns, especially since new and improved digital marketing developments are emerging. 20 Effective Digital Marketing Tools 1. With PPC ads, you pay for results only.

Types 90

Types Marketing SEO Affiliate marketing 90

Buffer Social

JUNE 28, 2023

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work. To date, I’ve run 25 experiments in our Adwords account.

HootSuite 88

HootSuite Marketing Adwords Campaign 88

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. There are many tools that can help you find the right keywords. Google Trends.

Adwords 278

Adwords SEO Compete Analytics 278

Bill Hartzer

OCTOBER 21, 2011

Many internet marketers are familiar with the SEOQuake plugin for Firefox which helps you find out the demographics of various keywords, and domains. SEMRush.com , from the makers of SEOQuake , is a website that can give you some amazing website analytic information in regards to the top keywords on Google, and how they relate to a website.

Engineering 156

Engineering Tools Review CPC 156

Little Web Giants

FEBRUARY 19, 2014

Targeting ads to geographic locations in Google Adwords has been around from as far back as 2006. Adwords was not using up our daily ad spend. Why did Google not want to take my client’s money? (As We knew it was a big market. First I used the Google Adwords Ad Preview and Diagnosis tool.

Adwords 31

Adwords Google GPS Campaign 31

Webbiquity SMM

JULY 15, 2014

Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. Digital Marketing will be about Heightened User Experiences.

Yahoo 195

Yahoo Marketing Apple Analytics 195

Small Business Mavericks

JULY 2, 2013

Keyword research is a very important part of your local search marketing process. You can’t do local keyword research through Google AdWords’ External Keyword Research Tool. However, Google does have other tools you can use for local keyword research. The one I like is Google Trends.

Research 114

Research Trends Google Small Business 114

Little Web Giants

FEBRUARY 19, 2014

Targeting ads to geographic locations in Google Adwords has been around from as far back as 2006. Adwords was not using up our daily ad spend. Why did Google not want to take my client’s money? (As We knew it was a big market. First I used the Google Adwords Ad Preview and Diagnosis tool.

Adwords 28

Adwords Google GPS Campaign 28

SocMed Sean

AUGUST 12, 2018

With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing.

Course 113

Course Skills Marketing Training 113

Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. Account Level Settings. Each account can hold up to 50 properties.

Analytics 110

Analytics Google URL Adwords 110

Convince & Convert

JANUARY 14, 2014

Expand your list of keywords and you might find new topics that deliver huge marketing results for years to come. Here are five great resources for finding article topics and keywords you may not have tapped yet for your content marketing efforts: 1. Google Trends. Google isn’t the only search engine in town.

Microsoft 161

Microsoft Marketing Engineering Adwords 161

Idaconcpts

JULY 25, 2011

Closely monitoring the progress of your business would help you plug the loopholes in your marketing strategy and significantly enhance your sales figures and ROI. Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. How do I sign up?

Analytics 146

Analytics Google ROI Adwords 146

Writtent Blog

JUNE 17, 2013

Effective online marketing starts with thorough keyword research. But knowing the keywords your prospects use to find you online is more than just good SEO — it’s also good market research. Finding the right keywords takes time and effort, but a good keyword research tool makes the process much faster and easier.

Research 89

Research Tools Module Adwords 89

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Firebelly

JANUARY 22, 2018

Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold on the benefits of using search engine optimization to increase website traffic. billion Google searches per day, so we should never take SEO for granted. People conduct over 3.5

Marketing 181

Marketing Influencer SEO Adwords 181

SocMed Sean

AUGUST 12, 2018

With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing.

Course 100

Course Skills Marketing Training 100

Kikolani

JUNE 27, 2013

Youtility is marketing upside down. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. Fortunately, as knowing more about your customers has increased in importance, so have the tools available to gain that understanding. Google Trends.

Tools 141

Tools Patterns Adwords Advertising 141

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 101

Software Marketing Analytics B2B 101

Bill Hartzer

NOVEMBER 12, 2013

But, apparently Behr Paint ( Behr Process Corporation ) is now offering search engine optimization and search engine marketing services to registered BehrPro professionals. Local businesses can now get their paint and their search engine optimization and search engine marketing services from the same company. That’s a good thing.

Engineering 114

Engineering SEO Adwords Paid Search 114

Convince & Convert

JULY 3, 2011

My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. Already, some early Google Plus users have created 20 or more Circles to categorize their online relationships. But enough about that. SEOMOZ SEO Ranking Factors.

Google 167

Google Picasa Engineering Adwords 167

Saying It Social

MARCH 11, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Free Tools for Social SEO Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization.

SEO 128

SEO Tools StumbleUpon Engineering 128

Small Business Mavericks

MARCH 15, 2011

How Q&A Sites Can Boost Your SEO » Is Twitter Still A Good Marketing Tool? Twitter has posted some impressive numbers about its service and Frank at Marketing Pilgrim has picked up on them, and he’s asking some really pertinent questions. With so much noise on Twitter, is it still a useful marketing tool?

Small Business 93

Small Business Tools Postrank Twitter 93

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Bill Hartzer

FEBRUARY 14, 2012

Standing Dog, an Interactive Agency located in the Dallas, Texas area, is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo!

Adwords 96

Adwords Paid Search Yahoo Microsoft 96

Convince & Convert

DECEMBER 30, 2011

Since I originally published this post, you’re seeing Google do a lot of the things I predicted. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. Thanks for the traffic! I believe this will all be true, eventually.

Google 152

Google Picasa Adwords Engineering 152

Convince & Convert

JULY 3, 2011

My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. Already, some early Google Plus users have created 20 or more Circles to categorize their online relationships. But enough about that. SEOMOZ SEO Ranking Factors.

Google 150

Google Picasa Engineering Adwords 150

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Bill Hartzer

SEPTEMBER 6, 2013

LXR Marketplace is a website that gives you several website research tools to choose from in order to do SEO, and PPC research on a particular website address. There are also various keyword research tools as well. This particular SEO tool lets you track website rankings for up to five keywords.

SEO 96

SEO Tools Review CPC 96

Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers. Email Marketing. Content Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217