Webbiquity SMM

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The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity SMM

When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead. Social media’s effects are often indirect, which makes “hard&# ROI measurement challenging.

Metrics 176
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The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity SMM

When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead. Social media’s effects are often indirect, which makes “hard&# ROI measurement challenging.

Metrics 167
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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

Experiment with AdWords, social network advertising, Bizo , and other ad networks. .” The Tutorspree blog offers another possible answer: Google is intentionally de-emphasizing organic results (free clicks) in favor of search advertising results (for which it gets paid).

Directory 196
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Three Secrets to Creating More Sharable Content

Webbiquity SMM

Motorcycler’s “Top 9 Funniest Motorcycle Ads” is an excellent example of a list post that is relevant to the site’s target audience but purely entertaining in nature. LifeHacker is a great example of a site with content that focuses on providing utility. This doesn’t always have to be a list of tips or tricks.

Content 173
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Real-World Results from Web Presence Optimization

Webbiquity SMM

Keep in mind that search results change constantly; all of these examples were accurate at the time of the search screen captures.). Here are four case studies demonstrating how WPO does more than get a company or individual onto the first page of results in search—it helps them own the first page of search results.

Adwords 157
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Is Social Media BS?

Webbiquity SMM

You can run a small AdWords campaign focused on a single asset to determine whether a bigger campaign is justified. For example, poor customer service? For example, if you generated a lead through LinkedIn, and that buyer appears to be very active there, communicate with him/her through LinkedIn. Ask lots of questions.

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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

As will be the case for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Links to all showcase reviews are near the end of this post. Google Review Count: 400,000.

Tools 100