Buffer Social

JUNE 28, 2023

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work. To date, I’ve run 25 experiments in our Adwords account.

HootSuite 88

HootSuite Marketing Adwords Campaign 88

Social Media Strategies Summit

FEBRUARY 1, 2024

For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords. You’ll have to make a call on which platforms to include and exclude based on your overarching marketing goals. Provide actionable steps to tackle it.

Analysis 186

Analysis Social Media How To Hashtag 186

The Realtime Report

FEBRUARY 4, 2017

8 Google Analytics Tricks For Marketers. It’s good to set up filters to prevent spammers from visiting your website (subsequently throwing off your marketing data). The filter verification feature of GA can help marketers test various filters before applying them. By Varun Sharma. Tag Manager.

Analytics 70

Analytics Google Adwords Marketing 70

yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy. Now is the time to get on board with mobile marketing and mobile business.

Mobile 231

Mobile Smart Phone Marketing Adwords 231

The Realtime Report

MARCH 18, 2021

For example, Flickr may be known now but with a new business, people may have been looking up Flicker. For example, 5-Hour Energy is specific and tells you exactly what the product does. Use Google AdWords to Test It Out. Use Google AdWords to Test It Out. The right name will resonate with your target market.

Company 91

Company Tips Adwords Flickr 91

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. So it’s no surprise that more than two-thirds of marketers cite measuring metrics as their top priority. To draw accurate conclusions that lead to actionable insights, you will need to leverage the power of a marketing dashboard. .

B2B 62

B2B Marketing Metrics Adwords 62

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

Tools 247

Tools Adwords Marketing Class 247

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Marketing to Serve

NOVEMBER 13, 2017

Whether you are a Google AdWords veteran, or you have just made the decision to enter the online advertising world, an understanding of Google AdWord’s keyword types is crucial. What is a Google AdWord’s keyword? For those newest to Google AdWords, welcome on board. Which type of Google AdWord keywords?

Adwords 68

Adwords Advertising Types Google 68

Buffer Social

MAY 21, 2018

For example, its recent focus on Stories and Groups could be seen as a way to encourage more unique content. But what does this mean for marketing on Facebook? Moz’s Whiteboard Friday has made their blog a go-to destination for search engine marketers for a few years. It’s almost like “Inbound Marketing 2.0”. Over to you.

API 111

API Facebook Marketing How To 111

SocMed Sean

AUGUST 12, 2018

With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing.

Course 113

Course Skills Marketing Training 113

Bill Hartzer

NOVEMBER 12, 2013

But, apparently Behr Paint ( Behr Process Corporation ) is now offering search engine optimization and search engine marketing services to registered BehrPro professionals. Local businesses can now get their paint and their search engine optimization and search engine marketing services from the same company. That’s a good thing.

Engineering 112

Engineering SEO Adwords Paid Search 112

Social Media Strategies Summit

APRIL 15, 2021

Harley Davidson, for example, created a strong offline community of people who loved riding their Harley bikes. It is probably one of the best examples of a brand community and what it can do for you. Need an example? Here’s an example of a recent Instagram post by the brand that shows exactly what the brand stands for.

Process 162

Process Communities Brands How To 162

SocMed Sean

AUGUST 12, 2018

With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing.

Course 100

Course Skills Marketing Training 100

Devumi

MARCH 6, 2015

We all know all about Adwords, Google Drive, and Google Docs as useful free marketing tools from Google. But what else is out there that your marketing team, or you as a solo online marketer, can use to push your agenda forward? Here are 9 free marketing tools from Google that I recommend!

Google 60

Google Tools Adwords FeedBurner 60

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Guest post by Sean McGinnis. That’s a blog post for another day. Let’s dig right in.

Adwords 278

Adwords SEO Compete Analytics 278

Later

APRIL 9, 2020

Thinking about jumping into affiliate marketing on Instagram? In this blog post, we’re explaining what affiliate marketing is, how to get started, and how you can use an affiliate program to fast-track your brand’s growth and success! Table of Contents: What is Affiliate Marketing? What Are the Benefits of Affiliate Marketing?

Affiliate marketing 97

Affiliate marketing Affiliate network Instagram Marketing 97

Bill Hartzer

APRIL 17, 2013

During a recent comment thread on Facebook by my buddy Steve Floyd , the subject of SEOs (Search Engine Optimization pros or “search engine optimizers”) and SEMs (Search Engine Marketers or “Pay Per Click professionals”) came up. It’s the way SEOs and Search Engine Marketers work. Photo courtesy Unbounce.

Engineering 141

Engineering SEO Marketing Message Boards 141

yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definitely be an integral part of your overall marketing strategy. Now is the time to get on board with mobile marketing and mobile business.

Mobile 100

Mobile Smart Phone Marketing Adwords 100

agora pulse

APRIL 5, 2017

For example, when someone asked “What is it like to meet somebody you actually fought against in a war?”, If you have experience with Facebook Ads Manager or Google AdWords, managing your ads on Quora will be a breeze. For example, this view shows his our conversions over time. Don’t worry. Conversion Pixel for Quora Ads.

Adwords 133

Adwords Metrics CPC Campaign 133

Sherrilynne Starkie

AUGUST 27, 2018

The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college. The resumes I see that have Google AdWords , Facebook Blueprint , Hootsuite Academy or similar accreditation are much more likely to make the first cut. Social Media Certification. Industry programs fit the bill, too.

Industry 170

Industry Social Media Training HootSuite 170

agora pulse

SEPTEMBER 23, 2020

A total of 47% of social media marketers say developing social strategies to support overall business goals remains their number one challenge. Though social media has become more data-driven, only 32% of marketers have a documented strategy. Assess any limitations and challenges, for example, a low social media budget.

Social Media 144

Social Media ROI Social Media Management URL 144

Techipedia: Tamar Weinberg

JANUARY 31, 2012

Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. Second, a bit of disclosure : I work for an interactive agency, one that works primarily with middle market B2B’s in industries like sustainable packaging and mobile credit card processing. Highest Priority Criteria.

How To 166

How To Marketing SEO Project 166

Techipedia: Tamar Weinberg

JANUARY 17, 2012

Shopping.com, for example, will list the vendor with the combination of the lowest price and the best customer reviews first in its results. Google AdWords advertisers are increasingly being held accountable for the quality of their customer service. Follow him on Twitter @rodnitzky or visit his AdWords blog. Like this post?

Adwords 171

Adwords Price Review Privacy 171

agora pulse

DECEMBER 13, 2018

For example, page visitors can now publicly see the adverts that are running in their region: Similarly, page managers can no longer upload any old contact list for custom audience targeting. Organic social media marketing remains largely unaffected by GDPR but paid social media marketing methods will continue to evolve.

Social Media 132

Social Media UGC Adwords Influencer 132

Kikolani

JULY 1, 2010

Using Google Adwords Keywords Tool , enter one of your words (example: “blogging tips&# ). Google Keywords Adwords Tool Search. Google Keywords Adwords Tool Search Results. In Market Samurai, click on the section “Keyword Research.&# Market Samurai Keyword Research. How to Generate Keywords.

Research 142

Research Adwords SEO Software 142

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

B2B 100

B2B Adwords ROI Hubspot 100

Bill Hartzer

OCTOBER 21, 2011

Many internet marketers are familiar with the SEOQuake plugin for Firefox which helps you find out the demographics of various keywords, and domains. SEMRush.com is a keyword research tool that goes well beyond just providing a list of keywords to target for an online marketing campaign.

Engineering 156

Engineering Tools Review CPC 156

Devumi

MARCH 27, 2015

It may not seem like it, but all YouTube marketing videos that see any sort of success share common traits. You may not feel like that after watching marketing videos as diverse as, say, Old Spice’s brand of oddity against Home Depot’s ‘Do it Yourself’ videos. Get ready to press Play! Having videos of differing lengths.

YouTube 60

YouTube Video Marketing Insurance 60

Convince & Convert

JULY 24, 2013

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched Foursquare ads , and whether they are a viable option for marketers, an annoyance for users, both or neither. This sets up the same dynamic as Google has with its AdWords. Whither the Check-In? Advertising as Youtility.

Foursquare 121

Foursquare Adwords Mobile Advertising 121

Writtent Blog

MAY 31, 2013

This week’s content marketing strategy guide from the most popular blogs concentrates on advanced content techniques. There are some secrets on how to produce even more than your content marketing strategy requires. A great example of how content curation becomes effective is attached! Let’s emphasize a few points.

Curation 80

Curation YouTube Products Crowdsourcing 80

Adam Sherk

JULY 9, 2013

For businesses engaging in content marketing a more in-depth research and planning process is usually required, as content is often produced on a smaller scale and potentially with higher stakes. For a more intensive approach check out a great piece that Stephanie Chang wrote called How to Build a Content Marketing Strategy.

Research 183

Research Content Hitwise Adwords 183

Small Business Mavericks

FEBRUARY 5, 2011

Is E-mail Marketing More Effective Than Social Media Marketing? » When Should An Online Business Begin Marketing? How do you define online marketing? When it comes to creating an online presence, that is, building a website, when should you start that marketing process?

Marketing 114

Marketing Small Business Case Study SEO 114

SocMed Sean

DECEMBER 1, 2018

6) Allocated Budget for Paid Media Advertising like Google AdWords and Facebook, Pinterest, Twitter, and YouTube ads. How big your marketing or social media team is will define how many licenses, tools, and headcount you need to secure funding for. 2) Listening and Engagement Tools like Hootsuite, Curata, Sprout Social, Brandwatch.

Blogger 266

Blogger Company Social Media Curata 266

Buzz Marketing for Technology

OCTOBER 6, 2010

I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). Will Facebook replace your B2B Marketing email system? Facebook also overtook Google in page views just recently.

Facebook 260

Facebook Applications Yahoo Social Networking 260