Buffer Social

NOVEMBER 30, 2016

Marketing data and analytics classes (18-24). Data analysis. PPC for lead generation and B2B. Using Google AdWords. Understanding and using Google Analytics Data. PPC for lead generation and B2B. Getting started with social media data. Content and blogging classes (25-31). A/B testing.

Class 40

Class Skills Social Media Marketing 40

Buzz Marketing for Technology

FEBRUARY 12, 2014

According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and more than half of that group described their companies as “ahead of the curve” or “state of the art” when it came to the design technique.

Apparel 236

Apparel iPad Mobile Loyalty 236

Sprout Social

FEBRUARY 28, 2023

These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. We will provide statistics and data from trusted sources, including the Sprout Social Index™, Social Media Trends for 2022 & Beyond. Let’s dive in. million, a 2.1 million gain over 2021.

Statistics 138

Statistics LinkedIn Marketing B2B 138

Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

ROI 272

ROI Data Analysis Conversation 272

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you? So what are they to do? Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. “Marketers are increasingly data-focused and data-driven.

B2B 293

B2B Trends Analysis Marketing 293

agora pulse

APRIL 10, 2019

For example, did your most recent sale come solely through a Facebook ad , or was it a combination of Facebook, Adwords, and organic search? Should you invest more in Adwords or Facebook ads? That data helps you determine your best marketing course of action and to scale your advertising accordingly. View Your Data.

Conversation 112

Conversation Facebook How To Adwords 112

Webbiquity SMM

JANUARY 19, 2012

Yes, you could do this from Google Analytics (GA) as well (in fact, gShift pulls a fair amount of its reporting data from GA) but gShift presents it all in one spot, attractively graphed out. Again, most of this data (other than search rank) could be pulled from GA, but gShift makes it much easier and faster to track these metrics.

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework. Advertising on LinkedIn.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Convince & Convert

AUGUST 24, 2015

Statistics show that 71 percent of B2B companies use content for lead generation. If you want to be specific, you can also try Google Adwords keyword planner. Data and supporting information are needed to measure how your content contributed in delivering ROI to your business. But not all of them have become successful.

ROI 60

ROI Content How To Adwords 60

Convince & Convert

FEBRUARY 23, 2012

They already have the credit card data put together. It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords. But that obviously won’t be able to work forever, the same way AdWords has 2, 5, 10, 50 different ads running at a time. They surveyed about 2,500 B2B consumers or buyers.

Social Media 119

Social Media Adwords B2B Training 119

Techipedia: Tamar Weinberg

JANUARY 5, 2011

The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically. Conversion Rate Optimization for SEO (Distilled): I like the actionable steps in this guide, which includes exporting data and running a nifty Excel formula on it.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

APRIL 29, 2014

Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names. The B2B Marketing Guide to Paid Content Distribution by B2B Digital Marketing. ** 5 STARS. ” Running AdWords ads and examining keyword performance is another option.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

MARCH 11, 2013

David Erickson (again) presents some interesting data on how SEO pros handle inbound marketing. Of the top 10 activities, only a few are “traditional SEO” tasks; the others are focused on social media, analytics, competitive analysis, and content development.

SEO 192

SEO Paid Search Engineering Reputation 192

Sprout Social

OCTOBER 17, 2016

Before you get started, take our quiz below, to find the network best fit for your brand based on demographic data and the type of content you’d share. You can track this in Google Analytics. Use the data to adjust the target audience for your current and future campaigns. If you're in the B2B space, LinkedIn is a must.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40