Sherrilynne Starkie

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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

I like the tool and think it will help social media analysts because the it puts important information at their fingertips and makes reporting a whole lot easier. 7 Analytics Tools to Track Local Campaigns. 8 of the Best Tools to Understand Your Social Media Traffic. The time on the briefing call was for me time well spent.

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How a social media consultant can help your business

Sherrilynne Starkie

Paid media includes social media advertising, sponsored stories and native ads. Google Adwords and Analytics certifications are fundamental to online advertising and data insight. The tools that a social media consultant brings to a project provide significant value. That’s where working with consultants makes sense.

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Top Five: Changes to social networks come fast and furious

Sherrilynne Starkie

This week we see innovations for brands, advertisers and agencies. He explained how Facebook is taking a broader view of its responsibility to ensure its tools are used for good. YouTube announced several initiatives to help advertisers reach TV screen viewers. Changes to social networks come fast and furious. May 02, 2018.

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Top Five: Facebook ads are getting smarter

Sherrilynne Starkie

The feature allows advertisers to target ads to U.S. Advertisers can target audiences by the top 5 percent, top 10 percent, top 10 to 25 percent and top 25 to 50 percent. A really useful insight to add will even more power to Facebook advertising. – YouTube expands test Explore tab to more devices.

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Top five: Messaging gets a lot more engaging

Sherrilynne Starkie

New tools, features and functions in major social media platforms. The idea is to encourage users to spend more time in the Messenger app which will in turn encourage more brands to advertise there. It’s a fun way to learn how to use more of Google’s platforms and tools. followers . Top five: Messaging gets a lot more engaging.

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Has the sonic brand concept finally come of age?

Sherrilynne Starkie

It’s been around since the dawn of advertising. Mastercard says, “With voice shopping set to hit $40 billion by 2022, audio identities not only connect brands with consumers on a new dimension, they are tools enabling consumers to shop, live, and pay in an increasingly digital and mobile world.”

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Top Five: Social Networks Take Action on Politics

Sherrilynne Starkie

Announced last month, the new rules require all advertisers running political or issue ads on the platform to verify their identity and location. Actions include lawsuits, updated policies, reporting tools, educational resources and a partners program. Facebook enforces new rules for political & issues ads. May 30, 2018.