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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

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Top 7 Mentionlytics Alternatives For 2024

Keyhole.co

From start-ups to small businesses and large enterprises to public figures, Mentionlytics can help manage a brand’s reputation and social media. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation.

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Brand Safety: Managing Risk and Building Trust on Social Media

Hootsuite

But it also comes with the risk of associating a brand with content that can harm its reputation. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media. billion globally on social advertising, with more being spent each year.

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

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How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. NER is also critical in tracking brand reputation. Add to that, tight budgets and limited manpower.

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Top 7 Mention Alternatives For 2024

Keyhole.co

These are taken from Facebook, Instagram, Twitter, YouTube, Reddit pages, and even blogs and forums. None of the solo, pro, and pro plus plans packages include TikTok, Pinterest, YouTube, or radio and TV. The tool helps you manage your social media accounts with the help of market insights. Overall, Mention can be a useful tool.

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Everything You Need To Know About Social Media Monitoring

Keyhole.co

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Management of brand reputation Your brand’s most valuable asset is its reputation. Brand custodians: Protect your brand’s reputation and foster enduring brand loyalty.