Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Publishing has historically relied on advertising, or sponsorships, to pay for content production. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

DECEMBER 10, 2013

62% of B2B vendors in North America use webinars and webcasts in marketing, though usage is considerably higher at the enterprise level (79%) than in SMB firms (61%).( Corporate social media efforts are led by marketing, PR or advertising functions in 68% of enterprises; another 28% center efforts in a dedicated social media or digital group.

Statistics 207

Statistics B2B Content Marketing 207

Jon Loomer

APRIL 12, 2017

Use this to register for a newsletter or ebook, for example. You’ll have the option (for now) of either newsletter sign-ups or page likes. And it makes it mostly worthless for webinar registrations. ” You’ll get access to the following information for each unit type… Email Newsletter Insights.

Facebook 167

Facebook How To Newsletter Mobile 167

Sprout Social

JUNE 14, 2022

For example, you could use SMS to promote a contest or sale on social media or include a link to an email newsletter in your text messages. You could also use SMS to remind customers of an upcoming event or webinar, in order to increase signups. Another smart use of SMS advertising is to announce new product releases.

SMS 106

SMS Strategy Marketing How To 106

Convince & Convert

AUGUST 2, 2010

The Facebook Success Summit Answers That Question, And A Lot More For one ridiculously low price of $297 (for now) , you get access to 22 Webinars about every facet of Facebook success. Just go to [link] The Webinars run from October 5 – October 26. This helps me keep this blog totally advertising-free.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Hootsuite

MAY 15, 2023

Plus: Drafts, a visual calendar planner, built in advertising options, and more. Bringing employees into your marketing strategy can strengthen their engagement level and cut your paid advertising costs at the same time. You could send out a monthly newsletter covering great post examples and best practices.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Convince & Convert

SEPTEMBER 22, 2010

link] Create e-newsletters « Social Media for Authors [.] links: Social Media Now More Popular Than Email Your Email Newsletter (Music 3.0) link] jaybaer My assumption is that most people aren’t in there frequently enough for the regular news feed to bother them, but I don’t have data on that.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Metrics 100

Metrics How To Discount Analytics 100

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox? And if the digitari (ie.

Consultant 120

Consultant Social CRM MySpace Social Media 120

Convince & Convert

JUNE 29, 2010

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

MAY 4, 2010

1 problem #hcsmeu #hcsm [link] uri goren RT@andrewspong:Social Media’s Internal Impact [link] Important msgs for pharma from C&C blog regarding their ?#1

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

AUGUST 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: It’s Time for Real-Time Why Social Supports Email in the Interactive Marketing Hub I Get By With a Little Help From My Friends [link] Paige Holden Hey Jay!

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

JULY 5, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search I Get By With a Little Help From My Friends July 5th, 2010 |Written (..)

Community building 116

Community building Social CRM Consultant Posterous 116

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Advertising the campaign and making it seem popular already can help build that success. For some campaign, spending money in advertising can be worth it to jump start the program. Without this, it is difficult or perhaps impossible to have expectation a group will actually form around your content or brand. Mack Collier.

Tools 277

Tools Tips Marketing Social Media 277

Convince & Convert

JULY 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. Joining the LinkedIn group now. Lots of great resources out there – books, blogs and more. I actually work at Vertical Measures! link] Seriously.

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

MAY 13, 2010

Facebook Fan Pages are email newsletters with smaller pictures. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Blog Have a Long Tail Is Social Media Too Big For Its Britches? Social media allows big companies to act small again.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

MAY 5, 2010

There is zero advertising on JaneNation.com, and there never will be. JaneNation will package its findings through newsletters, seminars, and other research programs, and also connects brands with female consumers (for a fee, natch). .&# John & Partners , a full-service advertising and public relations firm, based in Jacksonville.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

SEPTEMBER 14, 2010

Group them into personas related to the tagged characteristics. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0 “Tagging&# and projecting your expectations on groups is very inside out thinking. 02 conversion rate – I don’t think so!

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. That’s something sorely missing from a lot of traditional advertising, where veracity is neither required nor particularly encouraged. You’re thinking that I’m crazy. But, I’m not. I’ve realized it’s THE TRUTH.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

SEPTEMBER 7, 2010

More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers The 3 Amigos: Email, Blogging, Social Sharing Convince and Convert Recommends From Twitter to Blog – #FollowFriday Vol.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

JULY 27, 2010

Danny Brown) You Are Not The Story (Danny Brown) Tagged as: blogging , content creation , content marketing , content strategy , Convince and Convert , Guest Posts Did you enjoy this blog post?

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

JUNE 17, 2010

There is no real benefit to having more Twitter followers per se, just a potentially bigger group of people with whom you can interact in pursuit of a more definable goal. The Followers Per Tweet Equation Certainly, you can generate a ton of Twitter followers using any number of schemes, tricks, and other false economies.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Buzz Marketing for Technology

JULY 24, 2008

Free Newsletter. Sales and Advertising. Sign up for newsletter. Rather than laboring alone on homework, students can work in small groups wherever they happen to be and at any time. advertisement. Grants Database. Funding Tips. Buyers Guide Listings. T&L Events. Tech Forum. Data Management. Curriculum.

Education 100

Education Class Wireless Project 100

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

FEBRUARY 19, 2010

And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. Subscribers then receive a digest of all the content posted to the fan page. This, I'll try.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Hootsuite

OCTOBER 28, 2019

subscribe to your newsletter, download a gated content asset, register for a webinar) against that page’s total visitors. Whether you choose to advertise on Facebook, Instagram, Twitter, or Linkedin, don’t focus on your total spend. Conversion rate. Cost-Per-Click (CPC). Instead, look to your CPC.

Metrics 112

Metrics Social Media CPM CPC 112

ProBlogger

MAY 16, 2016

Opportunity to get the connection even when someone has left your blog – retargeting – Facebook Advertising using a facebook pixel on your blog which enables you to retarget with an ad that goes back to your blog. Screw the Nine to Five Facebook Group Checklist. Examples of Content Upgrades and Lead Magnets.

How To 29

How To Widget Case Study Blogger 29

Convince & Convert

JULY 26, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Content Lessons Learned From 25 Popular Blog Posts Why D.I.S.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

APRIL 6, 2010

Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. If a piece of content is successful on your blog (measured by visits as determined by Google Analytics, perhaps), add it to the next rung – your email newsletter.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

FEBRUARY 24, 2010

Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. People use Twitter and FB and other social media sites to provide word of mouth advertising whether it be negative or positive, it is some time of feedback of a product.

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

FEBRUARY 10, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Integrating Email and Social Media with Flowtown February 10th, (..)

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

MARCH 4, 2010

This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. After your webinar yesterday my department spent an hour or so asking ourselves, “What IS the goal of our blog?&# Jury's still out.

Metrics 130

Metrics Strategy How To Tourism 130

Josh S Peters

SEPTEMBER 18, 2009

You want people to have the desire to be your loyal customer because if they are they’ll be part of an exclusive group that gets XYZ benefit. Even there, the majority of the links they sent out directed people to the FaceBook group. Heck, even their campaign URL ( [link] ) just redirects to their FaceBook group.

ROI 100

ROI CPA Campaign Buy 100

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Mentioning – or even featuring – corporate involvement is an effective means to raise awareness and need, especially for lesser-known (but equally deserving) charities and causes.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

MARCH 10, 2010

I’m looking forward to an all-new group of Twitter 20 interviews in the coming months, and hope you’ll be right there with me – tuning in, asking questions, and telling your friends. I crowdsourced the design using Crowd Spring, and selected Tzeyee and her design over dozens of other contenders.

Social Media 116

Social Media eBook Strategy Consultant 116

Keyhole.co

JANUARY 4, 2022

Your images can be customer testimonials, user feedback on features, infographics, client acquisition and partnership, introducing your employees, webinar and conference visuals, statistics and tips to use your product/service efficiently. Leverage LinkedIn groups. Why invest in LinkedIn marketing? There are 2.9 Humanize your brand.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130