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This Week in Social Media – 8/7/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The RSS feed is: [link].

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Best BlackBerry Shortcuts: Aflacs Mobile Guru Shares Tips. src = [link]. }. Webcasts |. Podcasts |. Solution Centers |. Newsletters |.

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Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

White Papers. Get Emerging Tech via: Mobile. Sponsored White Papers, Webcasts, and Downloads. The Cisco Mobility Resource Center is your source for FREE mobility solutions. New mobility solutions at the Cisco Mobility Resource Center. The Mobile Gadgeteer. in Downloads.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Another cool feature of the analytics tools here is an “earned media value” metric, which estimates what you might have paid in social media advertising to achieve comparable reach. Dynamic Signal.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Another cool feature of the analytics tools here is an “earned media value” metric, which estimates what you might have paid in social media advertising to achieve comparable reach. Dynamic Signal.

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The 12 Best Chatbot Examples for Businesses

Hootsuite

JennyBot was available on Slush’s website and mobile app. Source: Acquire White Paper. VCCP London was in charge of the stunt and reported: “a 35x return on advertising spend and an increase of 10% from the previous year’s sales.”. Slush’s customer service automation. freed up event staff from repetitive tasks.