article thumbnail

What an Ad-Free Facebook and Instagram Subscription Could Mean to Advertising

Jon Loomer

According to a report from the New York Times , Meta is considering an ad-free subscription option for both Facebook and Instagram in the European Union. Such a move could be enormously disruptive to Meta’s advertising business, which has been by far its biggest revenue driver to date. It would also disrupt advertisers.

article thumbnail

The Interests That Facebook Advertisers Can Use to Target You

Jon Loomer

A recent North Carolina State study suggests that Facebook interest targeting is inaccurate or irrelevant 30% of the time. So, how accurate are the interests that Facebook advertisers can use to target you? This is something that all Facebook users can check. Online Advertising. But, I’ll help you find it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Chrome’s Elimination of Third-Party Cookies Means for Meta Advertisers

Jon Loomer

What does this development mean for Meta advertisers? But I decided to immerse myself in as much of this cookie news as possible to help understand — both for my advertising efforts and yours — whether this is something to worry about. These cookies are important for advertisers and publishers, after all.

article thumbnail

Don’t Freak Out: How to Approach Facebook Advertising Changes Inspired by iOS 14

Jon Loomer

There’s a lot of chatter in the world of Facebook advertising right now. You’re likely more confused and frustrated about the state of advertising than you’ve been in some time. Even if you assume worst-case scenarios once the iOS 14 prompt goes live, advertisers are going to be just fine.

article thumbnail

How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. With the current set up there is no limit to what the Facebook pixel can track after a user clicks on an ad. The extent of the limitation will depend on if the user opts-in or opts-out of this data collection.

article thumbnail

The Implications of Privacy Updates on Social Media Performance

Ignite Social Media

Digital Privacy Takes Center Stage in 2021. As the digital space continues its evolution, two very important privacy situations are unfolding that can fundamentally change the marketing landscape. Apple took a strong stand on user privacy with its iOS 14.5 What Privacy Updates Mean for Social Media Marketers.

Privacy 155
article thumbnail

These Ads Suck: Will Users in a Privacy-Altered World Like What They See?

Jon Loomer

If Facebook is right, we’re in the process of entering a very different online world. Privacy as the goal, advertising will suddenly seem very “different” to users. This prompt, most importantly for Facebook advertisers who run ads for mobile web, will be shown for Facebook and Instagram app users.

Privacy 163