Convince & Convert

APRIL 13, 2010

Inspired by Jay Baer blog post, “The Best Advice Has No Shelf Life” [link] #assnchat [link] KiKi L’Italien Welcome to the weekly chat for the Association Industry (#assnchat)! Today's Topic: Advice (via/ @jaybaer [link] #assnchat [link] KiKi L’Italien Welcome to the weekly chat for the Association Industry (#assnchat)!

Social Media 112

Social Media Strategy Influencer Education 112

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MAY 27, 2010

Just when you think you have some modicum of a handle on this industry, new developments come along and shake up your head like a snow globe. The way Donovan McNabb hates T.O. The way Lindsey Lohan hates non-alcoholic beverages.

Consultant 122

Consultant Metrics Social Media Social CRM 122

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FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. But, if one of your followers tweets and asks you to solve a customer service problem, and you answer back, you’re engaged in a customer retention event.

Social Media 117

Social Media Strategy Social CRM Company 117

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MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. The game is going to change in a big way very soon.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

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APRIL 1, 2010

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. But, it’s widely disparate content usage across social outposts that’s the real mystery. They need to snap up that Facebook name pronto. Is the criticism fair?

Social Media 120

Social Media Content Analysis Sports 120

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JULY 28, 2010

Sure, it’s clever outdoor advertising, but given that “where am I going to get coffee tomorrow?&# My business today has assembled an array of expertise and networked with people and businesses so I can offer help in all areas of marketing and advertising. for most business travelers, it’s also incredibly helpful.

Social Media 148

Social Media Strategy Consultant B2B 148

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SEPTEMBER 20, 2010

This is a bit disheartening and dangerous, as social media is and can be a lot more than just your company’s presence on these sites. It’s this focus on “media&# rather than “social&# that could doom this industry eventually. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

Social Media 147

Social Media B2B Strategy Consultant 147

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APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. I see this as a little far-flung. It just wasn't a way they communicated.

Social Media 147

Social Media Strategy Influencer Social CRM 147

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SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False. Bravo, man.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

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APRIL 15, 2010

Is Your Company in the Content Marketing Industry? But, when the next issue is printed, unless you advertise again, the flow of new customers stops. link] [link] Dio Favatas Why Content Marketing Matters To Me And Should To You | [link] [link] Siddhartha Herdegen This is about site content vs. advertising.

Content 124

Content Marketing Consultant Social Media 124

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APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. .&# Not found.

Brands 143

Brands Content Social Media Consultant 143

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AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What do you think? link] jaybaer I agree Danny. Means a lot to me.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

JULY 14, 2010

[link] [link] Todd Hyten RT @jaybaer: Social Media is the Servant of Strategy, Not the Master [link] [link] Yael Davidowitz-Neu Excellent point and very well said! I agree with you regarding the noise, it seems there is a new social media vehicle, forum, platform for every industry or topic known to man.

Social Media 134

Social Media Strategy Metrics Organization 134

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SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? What’s the client/competitor/industry name(s)? I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example).

Social Media 155

Social Media Radian6 Strategy SM2 155

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AUGUST 26, 2010

It’s also very handy for easy archiving of historical social mentions (lawyer types or readers working in regulated industries should take note of that feature). It’s not the most full-featured solution available, but for the do it yourself data hounds, it’s a very nice addition to the social listening landscape.

Social Media 119

Social Media Strategy Analysis Reputation 119

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AUGUST 31, 2010

Is a few back and forth interactions at a cocktail party or local event considered conversation? While most companies are trying really hard to keep up, sometimes responses, sharing, engaging, etc. slips through the cracks. I’d think so. Just a thought.

Conversation 116

Conversation Social Media Social CRM Consultant 116

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JULY 22, 2010

The Elite Program is a way for the Yelp to reward its most passionate users for making their site “funny, useful and cool&# by providing them with exclusive offers and members only events. Do you know of other companies that are leveraging their customers to grow their businesses exponentially? Please let me know by commenting below!

Social Media 128

Social Media Strategy Influencer Case Study 128

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JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself.

Social Media 138

Social Media Strategy Consultant SEO 138

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SEPTEMBER 15, 2010

It doesn’t matter what industry you’re in, you have interesting stories to tell. Finding and sharing them is the first step toward social media success. What is your process for harvesting stories within your organization?

Social Media 165

Social Media Strategy Social CRM Consultant 165

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FEBRUARY 9, 2010

You can see alot of this in the 'green living' industry – folks call it greenwashing. There's a lot of folks out there claiming to be this and that or just simply puffing up their expertise with the help of smoke and mirrors. Thsi is kinda like that since you really have to vet the REAL folks and the posers.

Social Media 119

Social Media Strategy Survey Social CRM 119

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MARCH 9, 2010

But I think that we must understand that all social media sites do not work for every industry. Eyeballs might bring money if you're trying to monetize, however success in social media is derrived directly from engagement. When you walk into a networking event, you don't go there to meet as many people as you can.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

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AUGUST 4, 2010

In my world, marketing and customer service go hand in hand – the moving industry gets a pretty bad rap, so a lot of my social media outreach is directed around advice and customer service issues. Many citations to the article discuss this and its effectiveness in the hospitality industry. Thanks for the link.

Social Media 130

Social Media Strategy Comments Course 130

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AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. 3 Ways Facebook is Killing Your Website" [link] [link] Social Media Filter RT @jaybaer "R.I.P. sahmreviews Awesome article. link] jaybaer LOL.

Social Media 167

Social Media Facebook Marketing Consultant 167

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AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. 3 Ways Facebook is Killing Your Website" [link] [link] Social Media Filter RT @jaybaer "R.I.P. sahmreviews Awesome article. link] jaybaer LOL.

Facebook 167

Facebook Consultant Social Media Sites 167

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SEPTEMBER 21, 2010

Meanwhile, however, I do very much like Facebook Lite , which strips down a lot of the shiny distractions, and gives you a threaded News Feed, birthdays, and events – and that’s about it. Helps us all in the industry! link] James Ball The 39 Social Media Tools I’ll Use Today [link] [link] jaybaer Definitely aesthetic.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 25, 2010

The era of the hyper-relevant advertisement is upon us. Starbucks could use their SDN to reinvent themselves as a key member of any local community, and not as a coffeehouse, but as the best-possible advertising platform available in every city and town in the country. And that example is just scratching the surface.

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

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SEPTEMBER 20, 2010

Relevant experience always matters, as does specific industry knowledge, followed by creativity, a sense of a “safe choice” based on an agency’s reputation within the PR industry and, of course, actual public relations skill. Donald Trump gets it right on The Apprentice, when he demands critical thinking on the spot.

Social Media 115

Social Media Strategy RFP Social CRM 115

Convince & Convert

MARCH 2, 2010

It will also enable companies to move faster, and with more messaging consistency in the event of a social media-fueled crisis. Metrics Integration Due to its online nature, social media is inherently measurable. Social is obviously going to be a huge part moving forward, and I believe mobile will as well.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Techipedia: Tamar Weinberg

JUNE 23, 2010

Just a guys personal profile on Facebook Facebook makes the bold claim that they have 400 million accounts, which is a great number to a potential advertiser or business looking to jump on the bandwagon. Contributions on a Facebook event wall that come from a social media aficionado whose name clearly isn’t on his (her?)

Facebook 268

Facebook SEO Policies Groups 268

Convince & Convert

SEPTEMBER 2, 2010

I simply cannot imagine working in an industry where status quo was the norm. Personality I am compelled by the fact that the bottom line objective of social media is to add human elements to companies that have acted like inhuman, robotic cyborgs for the past 40 years. Social media is just that, social. I love change.

Social Media 153

Social Media Strategy Consultant Social CRM 153

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. How could it not be so?

Social Media 146

Social Media Strategy Energy Consultant 146

Convince & Convert

APRIL 27, 2010

Randy is the exception when he should be the rule for those of us in service industries. Randy is the exception when he should be the rule for those of us in service industries. Randy is the exception when he should be the rule for those of us in service industries. [link] (who's your Randy?)

Social Media 131

Social Media Strategy Airlines Types 131

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SEPTEMBER 21, 2010

The Conference Isn’t That Good Whether it was their fourth time or first, every person I spoke to within my social media bubble (and I asked about 50) said the same thing – “I was surprised by how bad some of the sessions were.&# More so than any other event I attend, SXSW is conference roulette. See you next year.

Social Media 126

Social Media Strategy Conference Eventful 126

Convince & Convert

JUNE 28, 2010

This is functionally similar to the Creative Brief that ad agencies have been using for decades to help copywriters and artists understand the psychology of the customer, and what needs to be included in the advertisement. No question that doing a full brief for every piece is a labor, but agencies do it all the time on the advertising side.

Social Media 127

Social Media Strategy Report Buy 127

Convince & Convert

JUNE 16, 2010

It's a new way to use social media from a sales standpoint that is being overlooked. By offering relevant industry information and quality posts you become a trusted source and sales will naturally follow.

Social Media 119

Social Media Strategy Mobile Consultant 119

Convince & Convert

SEPTEMBER 20, 2010

I was just at an industry event talking about “slow selling.&# I was just at an industry event talking about “slow selling.&# I was just at an industry event talking about “slow selling.&# I was just at an industry event talking about “slow selling.&#

Social Media 159

Social Media Strategy Affiliate marketing Company 159