Convince & Convert

JUNE 17, 2010

My best to you, EJ [link] Jackie Adkins FPT is definitely an interesting metric, one I'd never really considered yet, but I'm still not sold on it, to be honest. Love the FPT metric too. Thanks for the post! As you said, there are just so many other factors.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

MAY 5, 2010

There is zero advertising on JaneNation.com, and there never will be. John & Partners , a full-service advertising and public relations firm, based in Jacksonville. Thank you for all of your excellent blog posts about social media Jay. And yes, I think OPI nail polish is definitely worth the price.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

MARCH 4, 2010

Also, I think another viable category for blogging for reputation, or to establish a voice of authority. Also, I think another viable category for blogging for reputation, or to establish a voice of authority. According to your definitions, I am “blogging for community&# and very interested in increasing my traffic.

Metrics 130

Metrics Strategy How To Tourism 130

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MARCH 25, 2010

But this looks very cool and if they're able to resolve the Facebook page thing it would be awesome and something I'd definitely use. thx, Jay RT @jaybaer: A Social Media Scoreboard That Works [link] (check it out) [link] Laurie Foley fan-twittter-tastic! link] jaybaer Yes indeed.

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Social Media Strategy Statistics Metrics 117

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. They are either memorable, instructive, or both (hopefully). Event attendees often ask me if I have them written down, and I never have, until now.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

AUGUST 19, 2010

It punches a hole in the theory that social media and content creation success has to be a huge time commitment. This program definitely required some set up and integration work that goes well beyond the norm. With the second “your story is live, now share it&# email and links, Western River is doing this perfectly.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

SEPTEMBER 21, 2010

As Charlene Li said recently, social media trades media cost for labor cost. Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Social Media is Fast False. Social media is by definition slow.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JULY 14, 2010

[link] #sm [link] Richard Becker Best Fresh Content Pick: Social Media is the Servant of Strategy, Not the Master [link] by @membershipjedi [link] Martin Seibert I definitely like your approach and I fully agree, that strategy comes first and social media and tracking follow. al definitely should influence strategy though.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

AUGUST 11, 2010

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. Definitely. In social media, and in life you have to embrace a simple concept: Nothing Ventured, Nothing Gained.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

JUNE 22, 2010

Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers. That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. You are definitely a mentor and I am looking for more!

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

JULY 21, 2010

Anyhow, it definitely poses some interesting legal challenges when content spreads like wildfire. Do you know of any examples where an IP holder had successfully removed infringing content posted by another user? I had experience in defending our company's trademark when someone used it for a vanity URL and it was pretty effortless.

Social Media 153

Social Media Policies Consultant Social CRM 153

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JULY 6, 2010

Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms. Online consumers are savvy and being open and communicative is vital to reputation management. By transparent, I mean keep it real and no lip service.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

APRIL 14, 2010

Or do you think that reputation through relationships is enough to expand your market? Or do you think that reputation through relationships is enough to expand your market? Or do you think that reputation through relationships is enough to expand your market? link] jaybaer I will definitely check it out.

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

APRIL 20, 2010

This will definitely help me focus more my efforts. You are not alone…keyword research pays off in the #longtail [link] [link] Jamie’s Shared Items Does Your Blog Have a Long Tail: [link] [link] SEOP Great article. Thanks for the share. I myself is a blogger and have been targetting long tail key phrases sometimes.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

MARCH 23, 2010

Definitely NOT in high school. Otherwise, it would be feel like an advertising content, not a blog post anymore. Otherwise, it would be feel like an advertising content, not a blog post anymore. Otherwise, it would be feel like an advertising content, not a blog post anymore. But then, it all changed. You know them.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

APRIL 6, 2010

I'll definitely give this a try! Because your sequence allows you to test, track and tweak earlier in the process, I'm guessing you increase your chances of developing valuable content without wasting too much time creating birdcage liners. link] Wendy A.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What do you think? Frank_Strong This is a great post Jay.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

JUNE 11, 2010

Holden-Bache I don't usually get too excited for books, but this will definitely be an exception. Holden-Bache I don't usually get too excited for books, but this will definitely be an exception. Holden-Bache I don't usually get too excited for books, but this will definitely be an exception. link] Adam Q.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

JUNE 3, 2010

link] jaybaer Definitely. [link] jaybaer Indeed, we've largely lost the human touch. Ford does it well. Other automakers, not so much. None of the financial guys (that I can think of). I'm not suggesting a sincere apology would put the genie back in the bottle, I'm just shocked they haven't really tried it at all.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? I don’t think I’ve seen that happen in any of my accounts but I’ll definitely be double checking and looking out for it now. Joseph | RepuMetrix Inc.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Twenty five percent of the U.S. Among influentials? Fifty percent!

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

SEPTEMBER 21, 2010

Explains why so many people wonder what they may be getting from social media efforts (or any mktg efforts, for that matter). While I am relatively new to SMM, I’m a long time marketer, and I can tell that you’ve got it goin’ I’m definitely following you, Jay. Thanks again for a great post. a strategy FIRST.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

JULY 15, 2010

link] [link] Paul L’Acosta Definitely worth 2 minutes of your time.

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

MAY 26, 2010

You are definitely an old fogie – educate yourself [link] [link] Kate Brodock 14 Things I Think I Think About Social Media (convince and convert) [link] [link] BTCustomerstreet #my Awesome 14 Things I Think I Think About Social Media – [link] #BTCustomerstreet [link] jaybaer It will.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

SEPTEMBER 21, 2010

Great findings especially about the longer headlines as I tend to be a bit long winded so that definitely is one to jot down. Great findings especially about the longer headlines as I tend to be a bit long winded so that definitely is one to jot down. What content lessons do you take away from these results?

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

SEPTEMBER 8, 2010

I remember quite clearly being told that one of my regional clients couldn’t advertise on MySpace.com because we didn’t have a budget of at least $25,000/month. And that’s why your social media strategy must be tools-agnostic. The simplicity is definitely a key differentiator. Will you do that for me please?

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

APRIL 22, 2010

Our natural desire for compartmentalization and shorthand has caused us to kill the value of “social media&# as a descriptor. You’ll perhaps remember that “social media&# was originally coined to reference user-generated content. And our modern definition of “social media&# still includes that component.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

SEPTEMBER 1, 2010

Early in my online career I did a lot of website strategy and online advertising. And anyone who tells you they absolutely know what will work for your company definitely does not understand this business. link] Brian Hamlett Very nice Jay and definitely true. Why was advertising fine and pr questionable? Neither do I.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

FEBRUARY 25, 2010

The opportunity social networking provides in incredible. I work for a small advertising agency that has seen huge results from SEO/SEM and social media. As Evo said in his post, personality is a key factor when it comes to social media.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

JULY 22, 2010

But, I certainly understand your question, the term ‘social media’ has become such a broad one that its difficult to pin down its precise definition. Please let me know by commenting below!

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

JUNE 15, 2010

This is a social address book, and social CRM application at each extreme. link] Chad Egeland Virtual stalking at its finest Great tips on finding out if your customers are using social media and which platforms they are using. It is a paid feature, you buy credits and can do emails one at a time selectively.

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

AUGUST 4, 2010

Having customers who bash you is definitely a great opportunity to turn them around and make it up to them. link] Nick Brown Thanks for the perspective Jay, the old cliche about learning more from our mistakes than our successes definitely applies here, even if the fault lies elsewhere. Truly hilarious.

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

FEBRUARY 9, 2010

I feel that once we dive down into the polling and the methodology, we'll find that the definition of “friend&# for the purposes of these surveys will have contexts different enough to render the comparisons (and thus the “trend&# ) meaningless.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

APRIL 8, 2010

There is definitely an addictive quality to it that is extremely hard to explain. Glass screen adds to the weight, definitely. Can't make calls, won't fit in pocket RT @jaybaer: Why the iPad Replaces iPhone, not PC: [link] [link] jaybaer I totally agree Bill, and thanks so much for the comment. I agree about the weight.

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

SEPTEMBER 21, 2010

[link] [link] Apture RT @jaybaer The 39 Social Media Tools I'll Use Today [link] [link] Caitlyn McNamara "The 39 Social Media Tools I'll Use Today"- [link] By Jay Baer crogersaz Great list, Jason. I definitely need to check out some of those. Just looked at the GIST site, and I'm definitely intrigued.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167