Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. That’s something sorely missing from a lot of traditional advertising, where veracity is neither required nor particularly encouraged. The same is true in social media.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Techipedia: Tamar Weinberg

JUNE 23, 2010

and its restricted access, people had no need to use any other names on the Mark Zuckerberg-created social network. It’s how social networks are intended to be used. Of course not. Besides, what if there was no online platform to network? Because of its original simple use (communication!)

Facebook 268

Facebook SEO Policies Groups 268

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. There is zero advertising on JaneNation.com, and there never will be. John & Partners , a full-service advertising and public relations firm, based in Jacksonville. It’s on JaneNation. It’s on JaneNation.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. Measuring social media is viable, but not obvious. This is in stark contrast to the top-down approach of almost all Enterprise 1.0 IT projects. In short, collaboration and adoption need to go up and down, not just side to side.

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

FEBRUARY 24, 2010

You of course want to be responsive to your customers in social media, but disproportionately so? Are you creating a chasm, whereby you treat your social media customers better than your non-social media customers ? If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

AUGUST 19, 2010

This of course creates a mini viral effect, as trip participants invite their friends, family, and desk-bound colleagues to check out their tales of whitewater adventure, dining al fresco, and sparkling waterfalls. And once the system was set up and the business rules determined, the company spends almost no time managing the program.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

FEBRUARY 5, 2010

Of course, it's purely subjective. KatFrench I like the search box placement of Option 1 best, but the pattern and overall look of Option 2 best. To me, Option 3 is a little too orange (and I like orange). link] Jan Schwartz I like the image in option 2 and the banner colors, but a little lighter, in option 3.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

FEBRUARY 23, 2010

Of course, this isn’t entirely an either/or scenario. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? When applied to the area of Social CRM, we see the majority (+90%) of activity as reactive (social monitoring)– very focused on the service-side.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

MARCH 4, 2010

The first step in that process of course is knowing why it is that you’re blogging. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. What’s the Point?

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

JUNE 2, 2010

In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. How many businesses had to redo their in-store print advertising so people would “Like&# them instead of “Become a fan?&#

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

APRIL 1, 2010

I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. I have grown increasingly critical (but not cynical) of big brands failing at social media.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JUNE 22, 2010

Social Media? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. You have to commit to social media for the long haul to see the benefits.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. That’s a good starter list for Mass Influencers. Good stuff.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

APRIL 6, 2010

Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. Of course, this content ladder approach assumes that you do not have the exact same audience for each of your social outlets, and I believe that to be an entirely realistic assumption.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

JULY 28, 2010

Sure, it’s clever outdoor advertising, but given that “where am I going to get coffee tomorrow?&# My business today has assembled an array of expertise and networked with people and businesses so I can offer help in all areas of marketing and advertising. Helpfulness = great marketing success.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

APRIL 15, 2010

But, when the next issue is printed, unless you advertise again, the flow of new customers stops. Of course, content alone is not the answer. Of course you are dead on (how could I think differently). Content marketing is the exact opposite. Now I must dig a bit and clarify what those intentions truly are.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

MAY 11, 2010

Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Put it on YouTube of course. It just seems a little harder to me to convert folks via social media and that's where the main site comes into play. Of course, you need to have a solid site first.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

APRIL 13, 2010

Of course, I went around collecting autographs from then greats (and ultimately Masters Green Jacket wearers) Sam Snead and Gary Player. Tons of applicability for social networking. Thanks for reading.Dan. danperez Wow! Did I just write all that?! CindyMO Arnold Palmer. Yes, Arnold Palmer, the legendary golfer. Im Jay Baer.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

AUGUST 11, 2010

Of course it would have been nice if you had picked Iowa- we have a pretty great social media scene around Des Moines- but I'm always amped when someone lands in “fly over country&# on purpose! Working remotely and living where you want to live is the best lifestyle and my husband and I have done the same.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

SEPTEMBER 20, 2010

Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What do you think? One caveat though.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

SEPTEMBER 21, 2010

Develop a Social Media Strategy in 7 Steps – Jay Baer – Aug ‘09 [.] link] Social Media Without the Trial and T-error: 4 Steps | Flint Group Blog [.] link] Social Media Without the Trial and T-error « Marketing Sense [.] Read Jay Baer’s article “The 7 Steps to Creating a Social Media Strategy” for [.]

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 21, 2010

If one fills one’s posts with the “How&# the writer can spend less time on the “why&# which is of course far harder to pull off. If one fills one’s posts with the “How&# the writer can spend less time on the “why&# which is of course far harder to pull off. Perhaps the reason is as simple as this.

Social Media 142

Social Media Strategy Social CRM Consultant 142

Convince & Convert

SEPTEMBER 21, 2010

And of course thanks for including Radian6. And of course thanks for including Radian6. And of course thanks for including Radian6. And of course thanks for including Radian6. As for including you, of course! Thanks again Katie. Great resource. Thanks again Katie. Great resource. Thanks again Katie. Great resource.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

APRIL 22, 2010

Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing. Social CRM (customer relationship management) is the emerging discipline of providing personalized helpful, meaningful service and support using social channels like Twitter (and increasingly, Facebook ).

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

AUGUST 4, 2010

But it’s not like social media created negativity, it just puts a magnifying glass to it. So stop wasting your energy getting all wound up about 140-character complaints, and direct some of your best thinking to how you can get the people who think you’re as interesting as rice cakes to care about your brand one way or the other.

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

JUNE 11, 2010

We also have an outstanding publisher ( Wiley & Sons ), and a fortuitously patient, experienced editor ( Shannon Vargo ) guiding us through the obstacle course. I can’t miss deadlines, because Amber will kill me. Huge thanks to Scott Stratten for the connection. Scott’s book “ UnMarketing &# is out this Fall.

Upcoming 125

Upcoming Project News Social Media 125

Convince & Convert

MARCH 9, 2010

A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong. Somebody’s “strange&# social network is someone else’s potentially thriving customer community. Of course facial hair supply. But, what about photographers or digital cameras?

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

MARCH 18, 2010

A recent Chadwick Martin Bailey and iMOderate study was reported with a sub-head “Social friends and followers feel more inclined to purchase from the brands they are fans of.&# Suggesting otherwise is making a false promise and leading to the idea that Social Media can somehow totally replace other forms of advertising.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

JULY 8, 2010

In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. One might even argue that social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie. The reasons that social networks require email addresses are numerous: 1. Why is this?

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

JULY 13, 2010

(Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. Advertising shops, SEO agencies, email consultants…the list goes on. Pholden Great post but of course I knew it would be! and of course, other industries to seize the moment. It’s a big world out there.)

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

FEBRUARY 9, 2010

Of course I wonder how much patience many will have, considering the effort involved in building trust? Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Twitter for Business Even Worth the Trouble?

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

SEPTEMBER 15, 2010

SuzanneVara [link] How To Win the Social Game: Be Remarkable, and Remark-able | SocialSkillz.com [.] little of your creativity, and keep the principles of social networking in mind. You can start with the 5 step process for social media success.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Facebook, of course | @jaybaer [link] > Is the website dead? Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. link] [link] jeffespo @JGoldsborough Of course. What do you think?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Facebook, of course | @jaybaer [link] > Is the website dead? Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. link] [link] jeffespo @JGoldsborough Of course. What do you think?

Facebook 167

Facebook Consultant Social Media Sites 167