Jon Loomer

MAY 12, 2021

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. If you want to create a conversions campaign, you can only optimize for one of your eight configured events. In other words, you may want to ignore your conversion reporting for the most recent three-day window. Paused Ad Sets.

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Ignite Social Media

SEPTEMBER 9, 2020

Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. How It Works. Image Source: Social Media Today.

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Groups Groups Tools Brands 172

Jon Loomer

FEBRUARY 24, 2021

There’s a lot of chatter in the world of Facebook advertising right now. You’re likely more confused and frustrated about the state of advertising than you’ve been in some time. Even if you assume worst-case scenarios once the iOS 14 prompt goes live, advertisers are going to be just fine. Look, I get it.

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Advertising Facebook How To Privacy 216

Ignite Social Media

JUNE 20, 2019

Many advertisers believe getting people to click is the driving force behind social media advertising. Conversion Objective. When looking to connect with a more qualified user, the conversion objective is a great fit. Conversion Campaigns : Help grow overall business on your website. Measuring the Right Metrics.

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Conversation Social Media CPM Metrics 131

Koka Sexton

JANUARY 5, 2023

In this blog post, we will explore the best practices for qualifying leads, measuring campaign performance, boosting conversion rates, and increasing audience engagement and retention. These include cost-per-lead, lead to opportunity conversion rate, and customer lifetime value. Conversion Rate. Qualifying Leads.

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Metrics B2B ROI Advertising 140

Jon Loomer

MARCH 11, 2024

This is a departure from the primary design I’ve seen when using conversion performance goals. Here is how they work… Advantage Detailed Targeting Advertisers provide detailed targeting inputs that Meta prioritizes. Your audience can be expanded to reach people beyond that group if better results can be found.

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Sprout Social

JULY 15, 2020

Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. With the app’s immense popularity, TikTok ads could be a great addition to your social media advertising strategy. TikTok advertising is rapidly evolving as the platform grows.

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Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. Creating and Tracking Conversion Events to Reveal Meaningful KPIs.

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The Realtime Report

OCTOBER 25, 2022

What Is an Audience Profile, and How Does It Impact Advertising. An audience profile is very important when it comes to advertising and is something that should never be skipped. An audience profile is very important when it comes to advertising and is something that should never be skipped.

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Advertising Influencer Types Strategy 91

Jon Loomer

SEPTEMBER 7, 2017

Should you optimize for conversions or clicks? Now, you have another option with a new Facebook conversion optimization feature: BOTH. Let’s take a closer look… How Conversion Optimization Works. One of the many benefits of Facebook advertising is the ability to optimize for a particular action.

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Ignite Social Media

FEBRUARY 17, 2020

The way conversations work on Twitter is about to change. Users will soon notice a new option for controlling the number of conversation participants on the compose screen: Global (anyone can reply), Group (people the user follows and mentions), Panel (people specifically mentioned in the tweet), and Statement (no replies).

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Sherrilynne Starkie

MARCH 14, 2015

Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. The group function lets users start conversations with their followers and all participants are not required to be following one another to take part. Recognize these models? unfinishedbusiness. But at what cost?

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Jon Loomer

OCTOBER 11, 2023

Meta advertising is nothing like it once was. The role of the advertiser has changed. Some advertisers have embraced this brave new world. We experimented with grouping interests in one ad set and lookalikes in another. A part of the country isn’t leading to conversions? New tools and features have emerged.

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Jon Loomer

FEBRUARY 26, 2024

Meta launched Advantage+ Audience in August of 2023 , but the vast majority of advertisers still struggle to leverage it properly. Audience Suggestion This is a unique approach, so advertisers may be inclined to provide an audience suggestion. Advantage Lookalike is automatically on when optimizing for conversions.

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Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. TikTok ad options.

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Jon Loomer

DECEMBER 4, 2023

Brand Lift tests are now self-serve… They previously required the help of a rep, but now you can create these tests (along with Conversion Lift Tests) from Experiments. You can run your survey test on a specific campaign, campaign group, or across your entire ad account. Brand Lift tests aren’t for everyone.

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Jon Loomer

FEBRUARY 28, 2024

Too many advertisers take it for granted or simply don’t realize the impact it has on ad delivery. There are 71 different possible ways, based on different objectives and conversion locations, to select 21 unique performance goals. Meta won’t have a secondary goal of conversions or purchases. That’s it.

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Buzz Marketing for Technology

NOVEMBER 28, 2012

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. We look at four ways that your website can replace focus groups: 1.

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Jon Loomer

FEBRUARY 29, 2024

Those who have struggled most with changes to Meta advertising during the past few years underestimate the impact of the performance goal. Your pixel data, conversion history, and prior engagement contribute to who sees your ads, too. It’s trying to get you more of that action that you want, which in this case is a conversion.

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Pam Moore

NOVEMBER 3, 2017

When done right, Facebook advertising can be one of the best paid media options available to businesses of all sizes today. Facebook advertising is a marketing tactic every marketer is talking about it, but very few actually know how to drive real business results. Facebook advertising requires both art and science.

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Advertising Facebook ROI Training 165

Sprout Social

AUGUST 3, 2022

If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine. Then, under campaign subtype, you have a few options: Drive conversions. Conversions. Custom video campaign. Ad sequence.

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Jon Loomer

SEPTEMBER 13, 2023

And you may even give up on Meta advertising because of it. Advertisers often misunderstand that the campaign objective determines optimization. In the example above, Maximum Number of Conversions is selected. In this case, the advertiser also defines the conversion event they want to prioritize. You will not.

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Advertising Conversation Issues Buy 177

Jon Loomer

DECEMBER 6, 2023

I recently discussed the four most important factors that impact Meta advertising results. Far too many advertisers waste their time on these three things when the impact of their efforts is often negligible. Advertisers are slow to adjust to the evolution of Meta advertising. Advertisers still do this.

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Jon Loomer

MAY 22, 2023

In the example above, there is a checkbox that allows the advertiser the option of turning it on and off. But it is automatically on (and can’t be turned off) when optimizing for any type of conversion, value, app event, or app install. It’s a group selection. There’s no new functionality here.

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Jon Loomer

JUNE 19, 2023

Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. Your objective will change what conversion locations and performance goals are available. App: Send traffic to your app.

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Convince & Convert

APRIL 13, 2017

For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. Furthermore, Facebook has dozens of ad unit types and audience combinations, so drilling down to “one thing” that suits all advertisers is nearly impossible.

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agora pulse

AUGUST 23, 2018

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. With Facebook advertising, you can target people who have had different levels of engagement with your business both on and off the platform.

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Sherrilynne Starkie

DECEMBER 20, 2020

But, my challenge to you is to put that paradigm aside and think about the four main groups media types. Or conversely, to keep their names out of the news. This means posting stories and managing conversations to keep the community engaged. Where are relevant conversations happening on social media?

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Jon Loomer

JANUARY 22, 2024

We’re moving into a new era of Meta advertising. Whether you want conversions, link clicks, impressions, or something else, Meta’s focus will be on helping you get as many of that thing as possible because that is how you’ve defined success. A notch below would be any other type of conversion. You want leads?

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Embedding Eventful Cost Issues 163

Jon Loomer

SEPTEMBER 23, 2021

Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations. It’s a big change that could lead to more results (if it works the way it’s designed), but it may also upset advertisers wanting to limit targeting to a smaller group.

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Jon Loomer

SEPTEMBER 26, 2022

Advertiser connects your email address to their CRM. You (the advertiser) can allow Facebook to host the PDF, JPEG, or PNG file. If using ODAX, use the Leads objective and choose the “Instant Forms” conversion location from the ad set. There are a few groups that could benefit most from Gated Content.

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Content Facebook Groups Groups 211

Jon Loomer

SEPTEMBER 27, 2021

Advertisers can also experiment with Facebook Lookalike Expansion to yield optimal results that scale. I typically tell advertisers to test and experiment. Lookalike Expansion is automatically enabled for new, duplicated, and draft campaigns and ad sets optimizing for conversion, value, or app events using the Conversions objective.

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Jon Loomer

MAY 19, 2016

As discussed a few weeks ago , I’ve realized that while my content is intended for advanced Facebook advertisers, many of those who read these pages or receive my emails are actually beginner or intermediate advertisers. I wanted to create something for those groups without impacting my blog content. The Facebook Pixel.

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Jon Loomer

MARCH 14, 2021

As advertisers configure their Facebook web events in preparation for iOS 14, we’ve been hearing from many experiencing hidden Facebook events. And because they all fall under the same domain, they need to be included within the same group of eight configured events. Share Custom Conversions. This is a big one.

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Jon Loomer

DECEMBER 1, 2022

If you’ve been advertising for a long time like I have, the thought of this may make you twitch a little. It could be a conversion, link click, app install, or something else. The algorithm then finds the people within that group to perform that action. Going Broad and Conversions Campaigns. It seems crazy.

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Buffer Social

FEBRUARY 21, 2018

LinkedIn Groups do not have a great reputation. ” While it is true that there are few good LinkedIn Groups, it doesn’t mean that they aren’t useful for all businesses. In this post, we’ll explore why your business should have a LinkedIn Group and how to create and manage a successful group.

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Groups Groups LinkedIn Template 109

Janet Fouts

OCTOBER 2, 2013

And Content Marketing is not Advertising. You want to join into the conversation, not drive it. You have time to actively engage with the speakers, join breakout groups and workshops or just join us all for evening events and a morning power-walk. It’s a hard thing to beat into a marketer’s head sometimes.

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