Waxing UnLyrical
FEBRUARY 26, 2013
Have you ever wondered what compels people to share content on their social networks? Two social accounts cross in the night , and a re-tweet or Like is born – why is that? Facebook insists it has the answer: write better content. In other words, the bandwidth for content consumption is fixed.
Waxing UnLyrical
JUNE 4, 2014
Today’s lesson is user-generated content 101 and five reasons why the future belongs to the users. User-generated content is far better at creating that community. Rise of the social photobooth and video jukebox. Culture and systems such as these will greatly enhance the content produced and inspire users to contribute.
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Waxing UnLyrical
JULY 31, 2015
How content can be used to shape opinion and drive behavior should be a huge part of your social PR strategy. But what we consider “authoritative content” has changed dramatically, and continues to do so. Back in the day, the news media were the primary gatekeepers of reliable and authoritative content.
Waxing UnLyrical
AUGUST 7, 2015
Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. If you’ve bought into that, then how do you find smarter ways to measure authoritative content? What does this mean for your content? Image: Thinkstock. Changing interactions, changing metrics.
Waxing UnLyrical
APRIL 4, 2019
Bulletin Board Systems (BBSs), finally leading us to modern day social networks. According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”. Engagement.
Waxing UnLyrical
APRIL 12, 2018
A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. It’s not a content marketing goal or a PR goal. And then he went on to outline how content, social and PR should work together to reach the goal of 2,000 downloads. Content marketing, yes. In the least.
Waxing UnLyrical
JUNE 15, 2015
Intranets Reimagined: What Content Are Your Employees Most Interested In? Why: “… if we are going to engage an audience, our content needs to be compelling. Measurement in #PR – Social Network Analysis. Why: Some top-line thoughts from Alex Sévigny on social network analysis. ” 2. .”
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