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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! I presented at Advertising Week and that is the exact topic I wanted to drill into – How to be relevant by using real-time data about your audience!

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Social Networks See Majority of Traffic Coming From Mobile

The Realtime Report

.” A new report from the comScore Data Mine compares desktop vs. mobile usage for Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, Vine and Snapchat. Are advertising dollars following this shift? Social Media Statistics comScore Data Mine desktop mobile mobile social networking social networking statistics'

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Monetization: Social Network Advertising

Laurel Papworth

Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 How do you advertise to an audience that is busy doing something contextually irrelevant to your keywords?

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Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

It is fair to say that Facebook is getting better at providing this data itself; the latest version of Facebook Insights offers a wider range of data than ever before. Simply Measured’s Facebook Fan Page Analytics gets a gold star for clear, simple data visualization. Clickable is a good solution for advertisers.

Analytics 253
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Google's Third Wave Of Innovation

Twist Image

It''s hard to reconcile how a company that was founded on a search engine (and then optimizing an advertising platform so efficiently that it drove them to a $350 billion market cap) could be spending its war chest on technology so nascent and future-focused. Adding some data to this, comScore''s February 2014 U.S.

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Introducing Instagram Reels: Instagram’s Answer to TikTok?

Later

While once dominated by Gen-Z users, Millennials now make up a greater share of TikTok’s user base than ever before — making the platform a much more attractive proposition for advertisers. According to recent data from Comscore , the percentage of US-based TikTok users aged between 25-34 increased from 22.4% to 35.3%.

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Is the Hype around QR Codes Overblown?

Idaconcpts

The limb was especially tenuous as her declaration came soon after comScore released figures that supported the use of QR codes. According to comScore , 14 million Americans used QR codes in June 2011 and that the majority of those were men between the ages of 18 and 34 years old. It worked out to roughly 6% of the US population.

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