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Facebook Explore Feed: The Launch, the Test, and What Might Be

Jon Loomer

Previously only on mobile devices, Explore Feed now appears within the left menu from desktop as well… The feed itself is an attempt by Facebook to help users discover content that isn’t in their main feed from sources they aren’t following. A recent isolated test has marketers concerned, if not downright panicked.

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What You Need to Know About Advertising on TikTok

Likeable

TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. However, the use of this format is limited to one advertiser per day. Hashtag Challenge.

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37 Sensational Facts and Stats About the Seven Most Popular Social Networks

Webbiquity SMM

70% of YouTube video views are on mobile devices. Facebook advertising reaches 2.18 More than half (55.2%) of Facebook’s total advertising audience is between the ages of 18 and 34. Facebook advertising reaches 190 million people in the U.S., An astounding 81% of Facebook users globally are mobile-only.

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Mobile-Only Facebook Use Climbs 23% Since March 2012

The Realtime Report

Out of Facebook’s mobile user base of 543 million, nearly 20% access the social network via mobile only. That’s 102 million people accessing Facebook every month only from mobile – a 23% increase over the 83 million mobile-only users in March 2012. ” What do you think?

Mobile 185
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Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours. Walmart’s “mobile-ad blitz” ran for 72 hours. The results, according to The Wall Street Journal, were “mixed.”

Mobile 149
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The 6 Sweetest Facebook Advertising Features Right Now

Convince & Convert

For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. Furthermore, Facebook has dozens of ad unit types and audience combinations, so drilling down to “one thing” that suits all advertisers is nearly impossible.

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Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity SMM

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Image credit: Revinate. Carousel ads.