Jon Loomer

NOVEMBER 20, 2023

The problem is that so many advertisers don’t even realize it exists. If a campaign hasn’t been running for very long, you may want to breakdown by day to get a sense of how performance is trending. For longer running campaigns, you can breakdown by week, two weeks, or month. Breakdown by country to find out.

CPM 174

CPM Types Campaign Examples 174

Ignite Social Media

JULY 11, 2023

Paid social media advertising should be a key part of any business strategy. It’s no wonder that businesses are increasingly turning to paid social media advertising to reach their target audiences. It’s no wonder that businesses are increasingly turning to paid social media advertising to reach their target audiences.

Advertising 60

Advertising Social Media Brands CPM 60

Ignite Social Media

JANUARY 8, 2024

How are Video Views defined in social media? On the surface, this seems pretty obvious-—how many people viewed your video, but the platforms define a view different. TikTok counts a view as soon as a video starts playing. It’s a very common metric for paid social advertising. What does CPM mean?

Social Media 124

Social Media CPA CPM CPC 124

Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? How many of them skipped your Story videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. How to find Facebook video metrics.

Metrics 131

Metrics Video Brands Facebook 131

The Realtime Report

JANUARY 19, 2020

Did you know that the first online advertisement debuted in October of 1994 ? The ad was simply a banner ad for AT&T, but it would lead to the development of one of the most effective methods of advertising. The winner’s advertisement is uploaded onto the ad space almost instantly. Stories and Lives.

Strategy 204

Strategy Tips CPM Marketing 204

Likeable

AUGUST 13, 2019

TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. First, and most importantly, there is currently only one ad unit: the standard in-feed video ad. Hashtag Challenge. Branded Lenses.

Advertising 93

Advertising CPM UGC API 93

Sprout Social

JANUARY 27, 2021

Want to know which of your videos are binge-worthy? Through your YouTube Analytics, you can zero in on: Top-performing videos in terms of views, watch time and audience and engagement. How video details like thumbnails, titles and video length impact your video performance. The Overview Report. The Realtime Report.

Analytics 142

Analytics YouTube Video Embedding 142

agora pulse

NOVEMBER 4, 2020

If you’re like most advertisers, th e last thing that you’d probably think about is Reddit Ads. That can be to the misfortune of some advertisers. They can be highly effective for well-structured campaigns that align with their userbase. Both allow you to feature large images and videos to attract user attention.

Reddit 115

Reddit CPC CPM Cost 115

Socialmedia.biz

JANUARY 14, 2020

According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. With videos driving 135% more organic traffic than static or text-based images, it comes as no surprise that an estimated 2.27

Mobile 90

Mobile Engagement Organization Video 90

Jon Loomer

OCTOBER 10, 2022

If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. And if you get increased engagement, that often leads to lower CPM costs in ad spend. Reels are short-form videos (up to 60 seconds on Facebook and 90 seconds on Instagram) that are typically recorded from a phone.

Instagram 200

Instagram Facebook CPM Feed 200

Hootsuite

JUNE 11, 2020

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. The question is, how can you ensure your campaigns generate clicks and revenue? After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention.

CPM 148

CPM CPA ROI Campaign 148

Jon Loomer

JANUARY 28, 2016

Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. I try to do things differently here, sharing as much detail and as many examples from my own advertising as I can. The email campaign by itself may have done fine.

Examples 113

Examples Campaign Facebook CPM 113

Ignite Social Media

JUNE 23, 2016

This tool is based on the tried and true method of buying traditional media which allows the advertiser to control the reach and frequency of their messaging to their audience. This tool also allows a buyer to plan and book campaigns in advance in a sequenced way. The cost is always CPM (cost per 1,000 impressions).

Buy 112

Buy CPM Facebook API 112

Likeable

APRIL 13, 2021

We hadn’t written anything publicly on TikTok advertising since 2019 , and the world has changed. So here’s what else you need to know about advertising on TikTok. Metrics like CPM, CPV, and CPC compete reasonably well. You should probably look at TikTok advertising seriously. Account setup is still wonky. Not so anymore.

Platform 95

Platform CPM CPC Advertising 95

Buffer Social

SEPTEMBER 26, 2018

Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally. Facebook says that both Tentree, a sustainable, eco-friendly clothing company, and Skout, a dating app, found that adding Facebook Stories to their Instagram Stories ad campaigns resulted in more customer actions at a lower cost.

Facebook 98

Facebook CPM Survey Instagram 98

Jon Loomer

NOVEMBER 1, 2019

Are you using videos or links? You can run drip campaigns via email and coincide those email campaigns with Facebook ad campaigns. The CPM may double or triple, meaning it costs significantly more to reach your audience. Additionally, one source of ad failure is advertisers spending too much on small audiences.

Facebook 138

Facebook Sample Samples CPM 138

Sprout Social

APRIL 12, 2022

Advertising. Videos are a fun way to introduce your company and be eye-catching. For the posts that contain media like photos and videos, ask yourself if they’re on brand. Benchmarking your Facebook ad performance will depend on your industry and campaign objective. Content and audience. Overall color and feel.

Facebook 123

Facebook How To Metrics Hashtag 123

Sprout Social

SEPTEMBER 30, 2020

The platform presents major opportunities to identify, connect with and advertise to thought leaders, leads, potential candidates and audiences that are entirely new to your brand. Videos get 5x more engagement on LinkedIn than other platforms and live streams get 24x more comments than standard native videos.

Organization 103

Organization LinkedIn Strategy Social Media 103

Hootsuite

OCTOBER 28, 2019

Doing so attaches the lead to a campaign. STEP 3 : Use the campaign reporting to track the total number of clicks and conversions generated by the post. Whether you choose to advertise on Facebook, Instagram, Twitter, or Linkedin, don’t focus on your total spend. Cost Per Thousand Impressions (CPM).

Metrics 112

Metrics Social Media CPM CPC 112

Buffer Social

SEPTEMBER 4, 2018

This week (episode #110) we’re chatting about all of this and more: According to an interesting article from Digiday , Facebook is shifting gears with brand advertisers. The best practices for YouTube video won’t necessarily be the same as they are on Facebook or Twitter. YouTube requires a unique focus.

YouTube 71

YouTube Instagram Video Facebook 71

agora pulse

SEPTEMBER 23, 2020

We all wish we had an unlimited budget to spend on video , design , and social media tools. More web traffic = CTR (click-through rate) from your social media posts or campaigns. For example, does your budget stretch to professional YouTube videos? You can also split test campaigns and check which works best.

Social Media 144

Social Media ROI Social Media Management URL 144

Jon Loomer

MARCH 31, 2016

The concept is this: I want people to segment themselves by clicking on one of the images within a carousel ad indicating whether they are an advanced, intermediate or beginner Facebook advertiser. Once a person clicks on the “Advanced” image, for example, they immediately fall into a 30-day campaign.

Engagement 120

Engagement Facebook Organization Report 120

Keyhole.co

MAY 25, 2022

When you understand which efforts aren’t working, you can tweak your strategies accordingly to enhance the performance of your campaigns and overall ROI. Engagement rate: It’s a metric used to track how actively involved people are with your content and how effective your campaigns are. Analysis of paid campaigns.

Analytics 52

Analytics Social Media ROI Metrics 52

Jon Loomer

JULY 2, 2015

In the past, very few advertisers used the custom ad reports. Advertiser Support. ” All Campaigns Dropdown. By default within the main “Manage Ads” view of Ads Manager, you’ll see a report broken down by campaign. All Campaigns. Video Views. Settings: Campaign Name. Page Likes.

Facebook 114

Facebook CPA CPM Campaign 114

Buffer Social

JANUARY 10, 2017

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? Let’s go… Benchmarks: How much does Facebook advertising cost? However, as many factors influence the cost of Facebook advertising, there isn’t an absolute answer to this question. Ready to read on?

Cost 40

Cost Advertising Price Facebook 40

Later

NOVEMBER 7, 2019

Spending money Instagram advertising can be majorly intimidating — especially with a limited budget and little experience. . Whether you’re looking to grow your Instagram account, make sales, or drive more traffic to your website, a creative and well-targeted Instagram ad campaign can drive great results.

Instagram 44

Instagram CPM CPC Campaign 44

Hootsuite

JUNE 7, 2022

That’s where an Instagram campaign comes in. Instagram marketing campaigns can help you achieve a specific objective over a fixed period. In a campaign, all your content is aligned and focused on one particular target. If your Instagram strategy is a slow and steady marathon, campaigns are like sprints.

Campaign 145

Campaign Instagram HootSuite UGC 145

Jon Loomer

NOVEMBER 23, 2015

Facebook has made several sudden changes to ad bidding that will impact how advertisers optimize their ad sets. Under the old definition of a “click,” many advertisers unknowingly paid for clicks other than website clicks when choosing CPC bidding, for example. Advertisers pay for the impression, not the action.

CPC 114

CPC Facebook Price CPM 114

Jon Loomer

MAY 5, 2015

Advertisers struggle with the seemingly limitless options when optimizing Facebook campaigns. But it is a good starting point for advertisers unsure how to begin. Optimized for Impressions (CPM). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Impressions (CPM). Impressions (CPM).

CPC 126

CPC CPM Facebook Cost 126

Jon Loomer

FEBRUARY 27, 2023

The vast majority of advertisers are trying to get sales or leads from their ads. And you may get lots of clicks or video views , for example, if weaknesses in certain placements are exploited. If you set up a Traffic campaign, there are two primary ways that you can optimize: Link Clicks or Landing Page Views. Look, I get it.

CPM 190

CPM CPC Eventful Cost 190

Jon Loomer

MAY 3, 2023

While a drop in ad prices may seem like a positive for advertisers, it’s important to understand why this is a trend. Because of Reels alone, there are sure to be more video ads than there once were. We’ve seen Meta test a series of tailored campaign setups that lock in defaults. Why is this happening?

Price 180

Price CPM Cost Advertising 180

Buffer Social

JANUARY 11, 2017

Ninety-one percent of marketers invested in Facebook advertising last year. But fear not, once you get below the surface Ads Manager is an amazing tool, offering everything you need to optimize your ads and deliver successful campaigns. And it’s easy to understand why when you look at the data: more than 1.18

Facebook 40

Facebook How To Advertising Overview 40

The Social Media Hat

AUGUST 19, 2016

Passive Monetization includes techniques like selling advertising space, or selling other people's products as an affiliate. If the ad content doesn't immediately appeal to your readers, they will ignore it, and the real money from paid advertising is driven by click-throughs. Advertising Too Soon. Too Much Advertising.

Adsense 60

Adsense How To CPI Blogger 60

Ignite Social Media

FEBRUARY 11, 2021

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. Calculated by video views divided by reach.

Social Media 171

Social Media CPC CPA Aggregator 171

Sprout Social

SEPTEMBER 6, 2018

Facebook advertising costs range widely and are dependent on many factors, including your industry, location and objectives. Advertising definitions. Setting an advertising budget. Read on to learn more about optimizing your Facebook advertising costs and learn how to get the most out of the platform. Lower your costs.

Cost 111

Cost ROI Advertising CPM 111

Little Web Giants

NOVEMBER 4, 2014

A page can be leveraged by a business to communicate with and listen to its customer base as well as to promote interesting content or campaigns. Advertising on Facebook allows for very fine demographic targeting with features including custom audiences, lookalike audiences, interest targeting, and more. Advertising on Facebook.

Social Media 47

Social Media Facebook Marketing CPM 47