Convince & Convert

JUNE 29, 2010

Shirky points out that consumer-powered review sites like Yelp are just as valid as a critique from a professional restaurant reviewer, although perhaps for different reasons based on the collective knowledge and biases of each source. More people making stuff (100 million bloggers can’t be wrong) 2.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

JULY 26, 2010

Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. If you make a blog or website, you have to find ways to get people to visit your site, thus affecting your search indexing. Spread the net. Their magic?

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

MAY 5, 2010

There is zero advertising on JaneNation.com, and there never will be. John & Partners , a full-service advertising and public relations firm, based in Jacksonville. Such a cool site! Such a cool site! Such a cool site! It’s on JaneNation. It’s on JaneNation. I cant wait to share!

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

FEBRUARY 10, 2010

Several blog posts have foolishly been written about social media “killing&# email. As my friend Jeff Rohrs from ExactTarget (client) says: “How can social media kill email, when you have to have an email address to belong to a social media site?&# link] [link] Sam Cece Exactly.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). Option 3, for some reason, reminds me of a news station web site. but a right-hand location on content sites. But I need your help with the biggest change – the header. link] Adam Q.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

JUNE 17, 2010

I consistently look at the number and percentage of visitors to this site that come from Twitter. Indeed, I use Twitter for all of the reasons above (especially to meet new people), but for me and my business, I have two core, measurable goals. Traffic to my blog. Over the past 30 days, it was approximately 10%. Followers per tweet.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

MARCH 25, 2010

"A Social Media Scoreboard That Works" [link] (via @jaybaer) [link] Gregg Morris If you haven't looked at this yet, you might want to.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

FEBRUARY 19, 2010

You can also manage your customization preferences by clicking links in the email, so visiting the NutshellMail Web site isn’t needed after initial sign-up. So, if you want to see more about a new Twitter follower, you can simply click the name or photo in the email, and instantly visit their bio. This, I'll try.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

FEBRUARY 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Tying Together Social Media and Corporate Social Responsibility 5 Steps to Winning Fans with Content Strategy Are You Ready for the Opportunity Economy?

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

MARCH 23, 2010

Orientation for Your Blog Your first-time blog visitors are unfamiliar with your site design, navigation, structure, and other proclivities. One of the data points I track closely is the number of people who visit my speaking page, where they entered the site, and if they were first-time visitors or long-time readers of the blog.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

JULY 21, 2010

The FTC encourages social media policies be in place and reviewed. Remember all the hubbub last fall when the FTC released its Guidelines for Blogging and Social Media ? Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

AUGUST 19, 2010

The brochure could be made available on site and could also be made available as a PDF that ExactTarget could drive traffic to via email. The PDF could also be posted or linked to via Social Media sites. It's very easy to forget that Social Media and email can work together.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

MAY 25, 2010

While having some measure of Web design and programming capabilities is almost a requirement, being in the business of constructing Web sites and applications per se, is typically a losing proposition for most agencies that are not involved in that business at scale. Note that I didn’t include Web design.

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

APRIL 1, 2010

A visit to the main T-Wolves Web site finds absolutely none of the humility and forthrightness that made the original ad so compelling. But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Your Web site. But then it gets even worse.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? Social media makes it possible. The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

JULY 15, 2010

It can get complex depending on the size of your social media program, but here are some tips to help make sure you’re managing social operations appropriately: If you are blogging, create an editorial calendar. This is a very interesting site. You don’t need to know the what, just the who and when. I enjoyed reading it.

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

JULY 6, 2010

link] DudeBlogYourBusiness RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility [link] – it can only do you good! Not to mention there are more benefits from using social networking sites showing every day.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. But, when the next issue is printed, unless you advertise again, the flow of new customers stops.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. It’s entirely possible she is a Mass Influencer. Good stuff.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

APRIL 6, 2010

(This is especially important now that Google and Bing are incorporating social content into real-time search results). com ) and you'll get a list of all the sites that link to them. It's very easy to lose site of the forest when there are so many social media trees everywhere you look. type link:www.(competitorURL).com

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

JUNE 7, 2010

Also, the official Web site at www.deliveringhappinessbook.com will be morphing soon to an online community where readers and others can share their stories and work together to create and spread happiness in the workplace and beyond. Donate just $33, and get a copy of the book, and an entry into a trip to NYC.

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

JULY 28, 2010

Sure, it’s clever outdoor advertising, but given that “where am I going to get coffee tomorrow?&# My business today has assembled an array of expertise and networked with people and businesses so I can offer help in all areas of marketing and advertising. for most business travelers, it’s also incredibly helpful.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

AUGUST 11, 2010

and the site produced a list of candidate cities for our consideration. I'm connected with quite a few Indiana bloggers and they are all terrific. Interesting to hear your reaction to AZ vs. IN bloggers. Seriously… are you sure this site isn't run by their chamber of commerce or something?

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

JUNE 2, 2010

In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. How many businesses had to redo their in-store print advertising so people would “Like&# them instead of “Become a fan?&#

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

SEPTEMBER 21, 2010

I’m going to put your Social Media Worksheet to work for me. Thanks [link] Joanne Spruyt So glad I found your site. I’m going to put your Social Media Worksheet to work for me. Thanks [link] Joanne Spruyt So glad I found your site. Develop a Social Media Strategy in 7 Steps – Jay Baer – Aug ‘09 [.]

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 20, 2010

First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs. This is a bit disheartening and dangerous, as social media is and can be a lot more than just your company’s presence on these sites. Kipp Bodnar´s last blog.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

SEPTEMBER 21, 2010

Here’s the distribution of number of words in each of these headlines: 5 word headline = 2 posts in top 25 6 word headline = 3 posts in top 25 7 word headline = 8 posts in top 25 8 word headline = 9 posts in top 25 9 word headline = 0 10 word headline = 4 posts in top 25 Clearly, I write longer headlines than many other social media bloggers.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. And, if your site is Flash dependent, you're missing all the iPhone and Blackberry visitors who have no capacity to display Flash. Tom agrees, and included that concept in the Executive Summary.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

APRIL 13, 2010

She helped me find the power I had within me to stop years of smoking in an instant, ween myself off of boozing every day and night and to get my pasty white ass back into the gym and if you go to my muscle gaining site, you'll see just how much change I've made! Thank you Marj, I love you!

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

SEPTEMBER 8, 2010

I remember quite clearly being told that one of my regional clients couldn’t advertise on MySpace.com because we didn’t have a budget of at least $25,000/month. There has never been any sort of major effort to distribute MySpace broadly across the Web by baking it into other sites, applications or circumstances.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

MAY 26, 2010

Hopefully most of us on this site are past the “how Twitter / Facebook / Flickr / YouTube… works,&# and have progressed to “how to make Twitter / Facebook / Flickr / YouTube…work for you&# section. Do you have a hammer strategy or a strategy for construction – be it tearing down or building up?

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

AUGUST 31, 2010

Yet, Mitch doesn’t see it happening in social media. Some Bloggers respond to the comments and some don’t. I have tremendous respect for blogger that are not too busy to at least acknowledge comments with a simple “thank you.&# He writes: There is not much conversation going on at all.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

MAY 17, 2012

They also provide listening and monitoring data from across the Web, including reviews sites like TripAdvisor and Yelp. Pros : Supports Facebook, Twitter, LinkedIn, Blogs (WordPress, Blogger, Tumblr, Typepad, Squarespace, Drupal), Flickr, Bit.ly, YouTube, and reviews sites like Yelp. Social CRM (currently in beta).

Social Media Management 162

Social Media Management Small Business Social Media Tools 162

Convince & Convert

MARCH 22, 2010

This program is being produced by Mike Stelzner, who runs the successful Social Media Examiner site (where I write monthly). I hope you’ll consider registering for the Social Media Success Summit, and if you do, please use and promote this link ( [link] ) – if you do, I’ll make a few bucks.

Price 108

Price Social CRM Social Media Consultant 108