Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

Oktopost

APRIL 29, 2024

Paying attention to our audience engagement on social media and understanding it, is where social intent data comes in. Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. How can marketers use social intent data?

Data 62

Data Social Media ROI B2B 62

agora pulse

FEBRUARY 5, 2019

Move over, B2C—Facebook is quickly becoming a hugely profitable space for B2B marketers. A whopping 83% of B2B marketers are using social media as a marketing tactic. And 54% of them are reporting lead generation from using social media as a marketing tool. All that can be overwhelming.

B2B 111

B2B Facebook Marketing How To 111

agora pulse

MARCH 1, 2021

Content must meet YouTube’s advertiser-friendly content guidelines. Additionally, you can block certain advertisers by URL as well as opt-out of ads on certain topics (by general or sensitive categories). The nice thing about this program that YouTube will help you find advertisers. In many niches (SaaS, B2B, etc.),

YouTube 208

YouTube How To Guidelines Adsense 208

Social Media Strategies Summit

FEBRUARY 18, 2021

Features like shoppable posts and swipe up to buy make it easier for brands to direct traffic from social media directly to their product pages. Now, consumers don’t even need to leave the platform entirely but can buy directly from social media. Social Media Will Be Used as a Discovery Engine.

Trends 193

Trends Social Media Authentication Instagram 193

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Data Sentiment Metrics 69

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Sprout Social

JUNE 28, 2023

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. You may use email, social media, audience analysis, workflow, analytics or advertising automation, or a combination of all of these.

Team 107

Team Hubspot Marketing SMS 107

Hootsuite

JULY 4, 2022

of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. While it may not be the most obvious platform for direct B2B sales conversions, TikTok provides a great space to build brand trust and loyalty: TikTok users are 2.4x TikTok isn’t just for consumer brands, either: 13.9%

Questions 105

Questions Banking Insurance HootSuite 105

Sprout Social

APRIL 15, 2020

According to GlobalWebIndex , 50% of global consumers say they approve of brands running “normal” advertising. However, any business-as-usual activities need to be managed carefully. We've since distributed $500k of shoes and listened to our community by adding a “buy-one-give-one” option in the U.S.

Strategy 142

Strategy Metrics Hubspot Retail 142

Convince & Convert

MARCH 8, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Company 120

Company Instagram B2B Survey 120

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. By marketing through search engine results and paid search advertising, a company can capture high-quality leads with intent to buy.

B2B 118

B2B Marketing SEO Engineering 118

Oktopost

APRIL 10, 2024

LinkedIn audiences have twice the buying power of the average web audience, so getting your LinkedIn plan right before you start blasting content is crucial. LinkedIn marketing agencies help B2B marketing teams develop and execute a targeted LinkedIn plan that drives brand awareness, online engagement, and lead generation.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. A brand marketing solution is a tool that enables businesses to develop, manage, and promote their brand to prospects. Based on the popular 95-5 rule, 95% of your target customers are not yet prepared to buy – but still need your attention.

Brands 62

Brands Hubspot Marketing B2B 62

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. However, lead generation is just the first step – as it turns out, roughly 80 percent of newly generated leads never actually buy. Why Is Lead Nurturing Essential for B2B Marketers? How important is it?

B2B 165

B2B ROI Campaign Buy 165

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 132

Social Media B2B Company Consultant 132

Oktopost

APRIL 4, 2023

A strong social media presence shouldn’t feel manufactured but, when the business’s reputation is at stake in front of an audience of millions, it needs to be carefully manufactured, right? This is especially true for financial services, which are carefully monitored for the way they advertise and communicate with customers.

Social Media 118

Social Media Marketing B2B Banking 118

Social Media Strategery

AUGUST 8, 2010

This is why so many social media initiatives fail – not because of technology or policy, but because of people. link to post] @m8nd1 @leoappleton – Posted using Chat Catcher [link] m8nd1 (Mandy Phillips) Twitter Comment RT @LpoolChamber: Nine traits of a good social media manager.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Oktopost

APRIL 10, 2023

Provided you’re making full use of a strong social media management platform marketing, scheduling posts for maximum impact will ensure the right content reaches the right people. It’s Essential for Lead Gen Social media isn’t a collection of platforms to be used, but a tool to be wielded.

Social Media 62

Social Media Publishing Social Media Management Platform 62

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I took the opportunity to contact some of my esteemed friends and colleagues who are experts in their field and asked for their advice on their favorite little known social media secret and social media tools, including their own if they had them. Here’s what they told me: Shannon Paul. Jay Berkowitz.

Tools 277

Tools Tips Marketing Social Media 277

Sprout Social

JUNE 27, 2023

Social media manager. Brand manager. Director of social and partnerships. His interest and talents in social emerged early. His passion led him to earning a degree in advertising and launching social media accounts for new chapters of his international fraternity, Phi Delta Theta.

Travel 92

Travel B2B Automotive Campaign 92

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. Let’s dive in. pages were visited.

Statistics 140

Statistics LinkedIn Marketing B2B 140

Hootsuite

JULY 8, 2020

Compile data on your existing customers and social media audience. Who most wants to engage with you on social media? Start with the people already buying from you, following you, and interacting with your posts. Focus on learning which decade of life your social media target audience is in, or their generation.

Template 145

Template Templates Social Media How To 145

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. To really do so.

FAQ 139

FAQ Content Consultant Social Media 139

Hootsuite

JANUARY 23, 2024

Hootsuite’s Social Trends Report finds that change in usage is driven by a renewed focus on ROI. Especially those focused on B2B sales. Understanding how LinkedIn results compare to those on other platforms helps you understand how best to allocate your limited social marketing resources. Packages start at $2,000/month.)

LinkedIn 85

LinkedIn Tools HootSuite Marketing 85

Oktopost

JANUARY 17, 2024

Sales qualified leads (SQLs) are prospects with a strong intention to buy, like asking for a sales call or being active in their free trial. Insights you receive: Discover whether you’re building demand with the right prospects, plus what needs refinements for better customer targeting, education, and readiness to buy.

Metrics 62

Metrics Cost Hubspot Analytics 62

Convince & Convert

JULY 6, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. I think LinkedIn for B2B is extremely valuable lead source that probably 99% of people ignore. Don’t buy a list.

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Webbiquity SMM

SEPTEMBER 10, 2012

Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. She’s a self-described “social media nerd” who loves “NASCAR, steak, rock music and XBOX360.” ” She was named B2B Magazine’s 2012 Digital Marketer of Year. AbbyBailey.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Hootsuite

FEBRUARY 24, 2022

If your current advertising campaign strategy consists of, “Promote new product launch,” then we need to have a talk. LinkedIn: B2B-focused marketing campaigns and brand building. Your social media managers can work efficiently together. Consistent branding builds loyalty and trust. Have a plan.

Examples 145

Examples Campaign Platform Tips 145

Sprout Social

APRIL 6, 2021

So social media lead generation is the process of collecting new leads using social media. Generating leads on social media can benefit both B2C and B2B marketers as it helps you identify the social media audiences that are interested in your business. Set up sequential retargeting ads.

Campaign 140

Campaign Social Media Discount Conference 140

agora pulse

OCTOBER 1, 2019

Prepare to spend more on social ads. More advertisers are coming to the marketplace, and even more are willing to bid higher to secure those valuable placements. While targeting cold traffic with your ad campaigns can help you grow your client base when advertising big sales, you shouldn’t neglect your established customers.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

Prepare to spend more on social ads. More advertisers are coming to the marketplace, and even more are willing to bid higher to secure those valuable placements. While targeting cold traffic with your ad campaigns can help you grow your client base when advertising big sales, you shouldn’t neglect your established customers.

Social Media 135

Social Media Small Business How To Campaign 135

Convince & Convert

FEBRUARY 23, 2012

They will surely find a way to run in a parallel column, maybe Tweet Deck for example, a column of matching ads that runs alongside non-advertising tweets, possibly. Eric’s Social Media Stat of the Week: Customers Independently Complete 60% of the Purchasing Decision Process Before They Contact a Sales Rep. I have no idea.

Social Media 118

Social Media Adwords B2B Training 118

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Kikolani

NOVEMBER 29, 2010

Annette, a friend and former collegue of mine, is an Internet Marketing Specialist who enjoys social media and SEO. Her blog, Social Big Top , covers blogging, social media, management, SEO, and more. Her blog on Making a Living Online advertising, making money online, site promotion, social media, and more.

Blogger 168

Blogger SEO Consultant WordPress 168