Convince & Convert

FEBRUARY 28, 2012

Paul Roetzer ( @paulroetzer ) is founder and CEO of PR 20/20 , a Cleveland-based inbound marketing agency, and author of The Marketing Agency Blueprint (Wiley). Digital marketing has revolutionized the industry, and the job market. The most valued talent in the emerging marketing agency ecosystem will be hybrids.

CPM 139

CPM Compete Marketing Hubspot 139

Bill Hartzer

AUGUST 21, 2012

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company.

Engineering 109

Engineering Paid Search CPA CPM 109

Sprout Social

APRIL 12, 2022

An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. Advertising. If your marketing strategy aims to reach one target audience but data on your Facebook Insights is different, then there’s an issue. Scheduling.

Facebook 123

Facebook How To Metrics Hashtag 123

Hootsuite

NOVEMBER 8, 2021

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). Cost per thousand impressions (CPM) for paid social.

ROI 136

ROI Metrics HootSuite CPM 136

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. In short, yes.

Organization 104

Organization LinkedIn Strategy Social Media 104

Likeable

APRIL 13, 2021

We hadn’t written anything publicly on TikTok advertising since 2019 , and the world has changed. So here’s what else you need to know about advertising on TikTok. By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Metrics like CPM, CPV, and CPC compete reasonably well.

Platform 95

Platform CPM CPC Advertising 95

Hootsuite

OCTOBER 28, 2019

The most important social media metrics for marketers. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. Understanding this metric is important because, as a social marketer, you should always be working to expand your audience.

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

APRIL 5, 2022

These are all great questions to ask when you’re using videos for your Facebook marketing strategy. In the case of Facebook Stories, the native analytics tool looks at all the engagement data over the past 28 days. And they inform how you should tailor your messaging and marketing approach. Ad cost (CPM, CPE, CPC, CPCon).

Metrics 131

Metrics Video Brands Facebook 131

agora pulse

SEPTEMBER 23, 2020

A total of 47% of social media marketers say developing social strategies to support overall business goals remains their number one challenge. Though social media has become more data-driven, only 32% of marketers have a documented strategy. Costs include social media tools , paid advertising, giveaways, and of course, your salary.

Social Media 144

Social Media ROI Social Media Management URL 144

Sprout Social

OCTOBER 10, 2019

The platform has also a hub of activity for marketers looking to land talent, build authority and signal themselves as the go-to pro within their niches. After all, advertising on LinkedIn is definitely a different beast from the likes of Facebook. Next, we’ll delve into the actual LinkedIn advertising platform. Getting Started.

LinkedIn 96

LinkedIn How To Real Estate Advertising 96

ProBlogger

JULY 30, 2013

How do advertisers determine whether a blog is worth their marketing dollars? Here are six ways bloggers can become more attractive to advertisers. Advertisers looks at many metrics when considering advertising on a blog — page views, daily visitors, average time on site, CPM, among others.

Advertising 46

Advertising CPM Adsense Metrics 46

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. Why Should You Use Twitter for B2B Marketing? The Benefits of Twitter for B2B Marketing.

B2B 152

B2B Tips Twitter Marketing 152

Sprout Social

MAY 19, 2022

Its continued popularity makes Facebook attractive to marketers and advertisers. In fact, 93% of marketers surveyed use Facebook to promote their business. But the cost to advertise on Facebook is growing. In 2021, cost per thousand (CPM) ad impressions were up 61% versus the previous year. Optimize ad messaging.

Facebook 129

Facebook Marketing API Campaign 129

ProBlogger

APRIL 26, 2012

This guest post is by the Web Marketing Ninja. Ads (CPM) = page views. For most, a well configured Google Analytics setup is all that you need, as it has goal tracking built in. If your ads are sold by CPM, then you’ve got it easy—you have the data already. Follow the Web Marketing Ninja on Twitter.

CPM 38

CPM CPC Adsense Conversation 38

Kikolani

AUGUST 6, 2012

If you’re anything like me (a traffic addict), you too follow your Google Analytics religously, in hopes of waking up one morning, to see that you have reached a new “traffic goal.” As I am a religous SEO and Search Marketing freak, I’m also extremely passionate about creating, new traffic development strategies.

Syndication 122

Syndication Aggregator CPM CPC 122

Jon Loomer

FEBRUARY 17, 2017

I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. Many advertisers have unrealistic expectations that ads will or should always work — or they should be easy. But advertisers love to get cute here with their bids.

Advertising 167

Advertising Facebook CPC CPM 167

Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. 5 Social Media Tactics for your Holiday Marketing Strategy. To help avoid some of those higher costs, start advertising earlier.

Social Media 161

Social Media Strategy Marketing Retail 161

Ignite Social Media

FEBRUARY 11, 2021

Throughout the years, our team has broken down common social media marketing buzzwords as well as influencer marketing buzzwords , but the most important terms marketers need to understand are those that relate to measuring the success of your social efforts. Social Media Definitions. The “exact” meaning is different per medium.

Social Media 171

Social Media CPC CPA Aggregator 171

Hootsuite

MAY 17, 2023

Nope, there’s no top secret strategy here: Advertise your latest and/or coolest listing. These Facebook ads are the “bread n’ butter” of real estate social marketing. Bonus: How about saving a ton of time advertising your new listings and open houses on Facebook? Bonus: Get the Facebook advertising cheat sheet for 2022.

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Hootsuite

JUNE 7, 2022

Instagram marketing campaigns can help you achieve a specific objective over a fixed period. Bonus: Get the Instagram advertising cheat sheet for 2022. An Instagram campaign is when Instagram business profiles share content designed to achieve a marketing goal. There are several broad types of Instagram marketing campaigns.

Campaign 145

Campaign Instagram HootSuite UGC 145

Buffer Social

MARCH 22, 2017

We’re excited to dig in and share our research with you along with several actionable takeaways for marketers looking to up their video marketing game in 2017. We’ll be talking a lot about great video marketing tools in this post. 3 Important Takeaways to Guide Your Video Marketing Strategy.

Video 111

Video CPM Real Estate Mobile 111

Justin Levy

JUNE 23, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! I’m proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase.

Facebook 259

Facebook Marketing Privacy Class 259

Buffer Social

FEBRUARY 19, 2019

Today we’re excited to share our research with you along with several actionable takeaways for marketers looking to improve their social media video marketing results in 2019. Author’s Note : We’ll be talking a lot about great video marketing tools in this post. 3 important video marketing takeaways.

CPC 85

CPC Video Cost CPM 85

Twist Image

DECEMBER 18, 2015

Analytics, data and turning that information into something actionable is nothing new. Advertising is so highly measurable. From performance-based opportunities (like search engine marketing and email marketing) to affiliate marketing and, yes, even native advertising. It's an impressive list. Television.

CPM 40

CPM Brands Affiliate marketing ROI 40

Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Facebook advertising, Twitter advertising, LinkedIn advertising, etc. This episode features Derek Halpern founder of Social Triggers. Listen Now.

CPM 118

CPM Advertising CPC Compete 118

ProBlogger

AUGUST 7, 2014

Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost. To accelerate your growth.

Advertising 53

Advertising Facebook Campaign Newsletter 53

ProBlogger

AUGUST 7, 2014

Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost. To accelerate your growth.

Advertising 52

Advertising Facebook Campaign Newsletter 52

Buffer Social

JULY 25, 2019

Growth marketers. Social media analytics dashboard from Buffer Analyze. Some of our most popular posts on social media are about Instagram marketing and data studies. One of Gary Vaynerchuk’s best ways to get a pulse for new markets is to track how apps are trending in the iOS and Android stores.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Ignite Social Media

MAY 18, 2017

In a study performed by the Ignite analytics team analyzing over 18K Facebook posts from 30 brands, it was found that photo posts on average performed 49% higher than link posts and 71% higher than video posts in terms of engagement rate. Measurement Overview. With active engagement as the goal, look at engagement rate.

Types 134

Types Content CPM CPC 134

Little Web Giants

JANUARY 29, 2015

This is the second post of our Social Media Marketing Guide which entails all you need to know about these networks. The result is this Social Media Marketing Guide, the prior blogpost from the guide was about Facebook, to see it click here. Advertising on LinkedIn. CPC/CPM Advertising. Monthly Active Users.

LinkedIn 28

LinkedIn Social Media CPM CPC 28

Little Web Giants

JANUARY 29, 2015

This is the second post of our Social Media Marketing Guide which entails all you need to know about these networks. The result is this Social Media Marketing Guide, the prior blogpost from the guide was about Facebook, to see it click here. Advertising on LinkedIn. CPC/CPM Advertising. Monthly Active Users.

LinkedIn 28

LinkedIn Social Media CPM CPC 28

Little Web Giants

JANUARY 29, 2015

This is the second post of our Social Media Marketing Guide which entails all you need to know about these networks. The result is this Social Media Marketing Guide, the prior blogpost from the guide was about Facebook, to see it click here. Advertising on LinkedIn. CPC/CPM Advertising. Monthly Active Users.

LinkedIn 28

LinkedIn Social Media CPM CPC 28

Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. Like it or not, organic reach is harder and harder to achieve. Types of social media ads. New friends!

Advertising 145

Advertising Social Media HootSuite How To 145

Hootsuite

SEPTEMBER 17, 2020

Google Ads allow you to advertise and promote your products and services when users search relevant keywords. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Google Ads is a paid online advertising platform offered by Google. Cost-per-mille (CPM).

Adwords 145

Adwords Google Campaign Cost 145

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 198

Statistics Social Media B2B Marketing 198

Viper Chill

JUNE 8, 2010

I won’t deny that it’s getting much, much harder in the affiliate marketing space (how I make money) but persistence, determination and creativity can take you anywhere. I focus mostly on my blog, but am tempted to try developing an affiliate marketing site. Adsense, CPM ads, affiliate links.

Google 84

Google Adsense Directory Eventful 84