Buzz Marketing for Technology

APRIL 21, 2010

When it comes to Social Media data the same holds up to a point! There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.

Data 198

Data Social Media Radian6 B2B 198

Buzz Marketing for Technology

JUNE 15, 2010

But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media. Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. Send this page to Print Friendly.

Social Media 207

Social Media Lurker Crowdsourcing Wiki 207

Buzz Marketing for Technology

DECEMBER 22, 2009

At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media - I should be fired!" Said differently how do we make social part of the very DNA of the firm? Tags: social media.

Social Media 109

Social Media Conference Team Organization 109

Buzz Marketing for Technology

SEPTEMBER 2, 2009

Imagine it is New Years Eve 2011, just 2 short years from now and you are having a conversation with a buddy from work and you are remembering the days when your firm only had 4 people actively engaged in Social Media. Its now 2011 and everyone in your company has access to and the ability to jump and engage in Social Media.

Social Media 100

Social Media Forums Training Education 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Related posts: Social Search could it be a Google Killer? Avaya makes Business Communications more Social It’s a very exciting day for me here at. Tweet This! Share this on Facebook.

Social Media 117

Social Media Google Reader Delicious Tweetdeck 117

Buzz Marketing for Technology

MAY 18, 2009

This isn’t a new problem – how to measure lead generation from online activity is as old as the web itself. Not everyone had a shopping cart on their website year ago either, so ways of correlating offline business with online activity had to be devised. Then we certainly can get social media traffic flows right in the long term!

Social Media 100

Social Media Affiliate marketing URL B2B 100

Buzz Marketing for Technology

NOVEMBER 28, 2012

It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts. In the end, it’s about making smart recommendations based on the user’s known activity, no matter where that activity originated. What do they like?

Focus Group 247

Focus Group Groups Groups Loyalty 247

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Use social for new product ideas.

ROI 100

ROI Platform Storify Sentiment 100

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. Go join that! let us know what you think.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

SEPTEMBER 27, 2011

Now more than ever marketers are asked to achieve increased performance (usually this quarter), prove ROI, and demonstrate how a throng of marketing activities generate sales. Social media technologies, along with rich internet enabled mobile devices, have catalyzed a decade long trend of evolving digital behaviors by consumers.

Marketing 225

Marketing Loyalty Statistics ROI 225

Buzz Marketing for Technology

AUGUST 3, 2011

So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively.

Sentiment 198

Sentiment Brands Analysis Training 198

Buzz Marketing for Technology

AUGUST 18, 2009

Can your social media activities cost you your job? So sit back, relax and enjoy another installment of the ways in which social networking can change your life. Tags: Social Networking Facebook social media. You bet they can, and it’s my mission to show you how to avoid that fate!

Facebook 233

Facebook Case Study eBook Social Networking 233

Buzz Marketing for Technology

JULY 20, 2011

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 when it comes to a Media Equivalent Value (MEV) per year.

CPM 276

CPM Facebook Buy Cost 276

Buzz Marketing for Technology

JANUARY 28, 2010

It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. In my own words – Influencers are individuals that write about Avaya but they also write about Cisco and Siemens in social media or otherwise. They are “advocates&# of the Avaya brand.

Influencer 194

Influencer B2B Marketing Wikipedia 194

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. And even fewer put a strategy in place to convert this highly active audience into highly engaged website visitors. We know, after all, that Facebook users are a highly active and engaged audience. Preconceived Notions.

Brands 279

Brands Facebook Guidelines Conversation 279

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. As excited as marketers may get about shiny new objects— especially social media objects—they‘re often reluctant to spend the time and money to truly develop new efforts for them.

Conversation 276

Conversation Facebook Guidelines B2B 276

Buzz Marketing for Technology

MARCH 23, 2009

And, the common belief is that the more wall activity a person has on Facebook, the more likely they are to send virtual gifts. BLiNQ Media just released an unprecedented white paper that debunks common assumptions about social media behavior indicating branders may be missing the mark on their "sweet spot" of target users.

Facebook 146

Facebook Posterous Applications Analysis 146

Buzz Marketing for Technology

NOVEMBER 24, 2010

If you have (lets take Microsoft for example) customers who are avid users of the brand and tend to be socially active blogging, tweeting, posting on Facebook, or posting on forums about their good and bad experiences with the Microsoft brand – then how as a brand marketer am I supposed to get my message through all that mess?

Brands 227

Brands Content Microsoft StumbleUpon 227

Buzz Marketing for Technology

OCTOBER 5, 2013

For example, let’s say you need to make choices on where you’re going to invest your marketing dollars across various social media challenges. And I’m going to lead you through a guided activity that will reveal your priorities and help you reach alignment as a team. This is a classic portfolio management question.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s Send this page to Print Friendly.

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

JUNE 27, 2008

Blogs, wikis, social networks, virtual worlds and social media. Since then, many new forms of social media have emerged. The IBM Business Conduct Guidelines and laws provide the foundation for IBMs policies and guidelines for blogs and social computing. Each tool and medium has proper and improper uses.

Guidelines 280

Guidelines Wiki Virtual World Policies 280

Buzz Marketing for Technology

MAY 15, 2013

Other types include customer relationship management (CRM) data and social media data. Segmentation sifts through the data to find discrete groups of people with similar traits and/or interests, who can then be targeted and tested with relevant content based on site activity.

Retail 202

Retail Analysis Analytics Data 202

Buzz Marketing for Technology

APRIL 6, 2010

Lead nurturing starts by taking many touch points and pulling them all together into one spot so you can see patterns of activity across your customer base and get a true profile of what they are doing. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.

Platform 224

Platform Facebook CPM CPC 224

Buzz Marketing for Technology

OCTOBER 20, 2010

Research is showing that we will use the Like button for many things because its is one of the easiest social actions (easier than share) and can signify you like certain content, show you like a certain product, approve of an advertisement, or share your feeling for a video. I want to roll the clock back a few weeks.

Content 278

Content Crowdsourcing B2B Affiliate marketing 278

Buzz Marketing for Technology

FEBRUARY 4, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got.

B2B 173

B2B Content Marketing Syndication 173

Buzz Marketing for Technology

MARCH 30, 2010

Can your social media activities cost you your job? Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Buzz Marketing for Technology

JUNE 5, 2013

These days, consumers aren’t as passive; they’re active, engaged and are likely to know as much about what’s being sold as the people selling it to them (if not more). Try adding a YouTube channel to your social media arsenal. Increase the reach of your TV advertisements by posting them online. Brand Consistency.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

SEPTEMBER 24, 2008

Check out the weekly activities by clicking on one of the links to activities in the box to the right. Each week a new set of activities will be posted. Latest Activity. and how social media tools can be used by learning professionals. Heres how you can get started in this course. Matt Blackstock Online.

Web 2.0 206

Web 2.0 Badge Social Bookmarking Forums 206

Buzz Marketing for Technology

JULY 23, 2009

see an Avaya colleague of mine - Jim Keenan’s blog post - Why Your Social Graph Will Be Worth as Much as Your Home ) What currently looks like islands of Social activity in various Social Networks will begin to control your life – the jobs you get, the schools you go to. Tags: Facebook social media.

Social Capital 130

Social Capital Social Graph LinkedIn Social Networking 130

Buzz Marketing for Technology

MARCH 16, 2009

Yet many companies limit the use of Social Media at work which I think is very short sighted. "Of Of those not allowed to use social media at work, 65 percent said their managers block access to sites like YouTube, Facebook and Flickr because they're afraid employee productivity will suffer."

Social Networking 109

Social Networking Brands Guidelines Flickr 109

Buzz Marketing for Technology

JUNE 17, 2015

The most common mistake I see is getting the balance of Content Marketing activities wrong. The CMM also helps you think about the right balance of what Michael Stelzner of Social Media Examiner called nuclear and primary fuel. 2) What do you see as the biggest mistakes being made in Digital Marketing by B2B firms?

B2B 100

B2B Adwords ROI Hubspot 100

Buzz Marketing for Technology

APRIL 28, 2009

Last week, I was interviewed by a technology services marketing team looking to improve their Demand Generation activities. They had a very cohesive but small team and they wanted to ramp up activities to drive brand awareness and lead generation. Social Media - unlike traditional media – Print, TV and Radio - which can cost big money.

System 100

System Cost Team Activities 100

Buzz Marketing for Technology

SEPTEMBER 15, 2009

Jacob Nielsen coined a theory called the 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. I think as Social Media marketers we have to get better at training. Tags: social media.

Collaboration 100

Collaboration SocialCast SocialText Lurker 100

Buzz Marketing for Technology

OCTOBER 6, 2010

And a question I get asked in every meeting when I present social media is – “so who is going to become the next Facebook?” I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!).

Facebook 260

Facebook Applications Yahoo Social Networking 260

Buzz Marketing for Technology

JANUARY 5, 2009

All 1,800+ active members of MENG were emailed on November 15, 2008 and asked to complete an online survey. were also frequently mentioned (Social networking, blogging, etc.). Social Networking and Social Media is coming to an end in the minds of marketers? was cited most frequently.

Web 2.0 100

Web 2.0 Survey Marketing Social Networking 100

Buzz Marketing for Technology

OCTOBER 4, 2008

When people are actively engaging with and reflecting on their professional experiences, which blogging encourages us to do, thats where ongoing learning really takes place. One of the big questions Im frequently asked about using social media is whether or not the tools "work." Theres huge learning power in that.

Project 265

Project Web 2.0 Module Wiki 265

Buzz Marketing for Technology

JUNE 28, 2008

Nearly half those respondents (44%) spend more than 30% of their work activity on e-mail related activity. Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. Social media. Other study findings: Ã?

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189