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The 9 best reputation management services for your brand in 2024

Sprout Social

A positive online reputation builds trust and credibility with your audience and helps you stand out from competitors. Reputation management services help businesses handle and avoid these situations, minimizing professional damage and guiding them through the storm. What is a reputation management service?

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Why being active on social media is a win-win for employees and brands alike

Oktopost

In today’s world, social activity goes beyond personal use—it’s a powerful asset for both employees and brands. Let’s dive into why encouraging your employees to be active on social media is a win-win for everyone involved. Employees’ networks tend to be about 561% larger than their brand or company’s social accounts.

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10 Great Examples of User-Generated Content in Higher Education

Social Media Strategies Summit

Examples include campus tours and day-in-the-life videos. 10 Top User-Generated Content Examples Okay, so we know what user-generated content means and understand where you can find it. Now, let’s look at 10 UGC marketing examples from the higher ed world. User-generated content is the perfect solution.

Education 172
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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

It’s no stretch to say that reputation management is more important than ever for brands today. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. How is online reputation monitoring done?

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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 121
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How to create a complaint management system to protect your brand reputation

Sprout Social

They can also severely impact your reputation. In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. Brand protection How you handle complaints directly affects your brand’s reputation. Getting complaints about your business never feels great.

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social. What are brand safety tools?